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In the past two days, major media immediately hyped Fan Wubing's predictions.

The people of General Motors were very angry. The business representative in China solemnly submitted a letter of protest to the headquarters of Fan's Investment Group, hoping that they could explain to the General Motors' business representative in China about Fan Wubing's nonsense and publicly apologize for such irresponsible remarks.z

The person at the headquarters of Fan Investment Group stated very clearly that we, Mr. Fan, are the leader in the business giant industry. His predictions about the business world have not yet been fulfilled. Besides, Mr. Fan said that it is within fifteen years, and there is still some time to verify it. When the time comes, it is not too late to apologize if this is untrue.

General Corporation's representative in China also wanted to negotiate with the government to urge them to eliminate the impact of this matter on General Corporation, but the government could not afford to offend Fan Wubing, so he replied that this was purely personal remarks and the government had no right to interfere. As long as it was not a statement that was openly unconstitutional, law-abiding, it could not respond.

Upon hearing this reply, General Motors' representatives in China sent a fax to the US headquarters to discuss the response plan.

However, when General General Headquarters heard Fan Wubing say this, not only did not intend to refute it, but even ordered the representatives to China not to be troubled. Since the US's remarks are democratic, China's remarks are now democratic, so it is naturally impossible to overreact on this matter, so as not to cause political disputes. Then General General Company's China policy is disadvantages or not beneficial.

You should know that Fan Wubing has a very big influence in mainland China now. Even a century-old store like General Motors should attach great importance to its existence and huge influence. After all, cash is the king, and the cash flow controlled by Fan Wubing's Fan Investment Group is very terrifying, which is incomparable to General Motors.

Because of such a little verbal dispute, it not only makes General Motors too careless, but it will also in vain to attract an unnecessary strong opponent, which is unpaid.

However, the senior executives of General Motors were also very confused. Why did Fan Wubing suddenly say that General Motors will inevitably perish within fifteen years? This seems completely unreasonable!

Wu Zhi Xiaoji was also asking Fan Wubing for the same question.

As the leader of the local automobile industry under Fan Investment Group, Wu Zhi Xiaoji is proud. Not only did he successfully complete the tasks assigned to him by his boss, but he also established his prestige in the industry. At this time, he is no longer the ordinary rich man who specializes in selling inflatable dolls.

"Why do you say that?" Fan Wubing touched his nose, thought for a while, and said to Wu Zhixiaoji. "Because there are major problems with its business strategy."

In 1908, William Rand, the owner of the carriage factory, founded General Motors. At first, there was only one brand in Buick. Then, within a few years, he successively acquired more than 20 brands including Cadillac. Within the goal of selling cars at any price or any purpose, he continued to expand its brand scale.

General Land competitor Ford Motor Company initially produced only one T-type Ford model. GM carried out production of multiple brands around the world. Later, it acquired companies such as Germany Opel and provided car loans to consumers through its own financial companies. It further expanded its sales. In 1931, it became the world's largest automobile manufacturer.

However, it was the satisfaction and pride of leading position that ruined the future of General Land. High pensions and medical expenses for retired personnel continued to expand. After the oil crisis in 1973, Japanese cars strengthened their export offensive with small sizes and low energy consumption. In 1991, Japanese cars had a market share of over 30% in the United States, leading to the three major American automobile giants, led by General Land, fell into huge losses at the same time.

Since then, Japan has independently restricted its automobile exports to the United States. This has made American local manufacturers such as General Motors take it lightly and neglected to strengthen their own competitiveness and continue to rely on the traditional model of large cars.

As many GM models have low combustion efficiency, sales will also quickly drop as gasoline prices continue to soar.

At the heyday of General Motors, it owned Cadillac, Buick, Chevrolet, Saturn, Pontiac, Oldsmobile, Opel, Saab and other brands, and participated in several automobile companies such as Isuzu and Fiat, forming a huge automobile empire.

However, when you come out, you always have to pay it back.

First, each brand is operating independently and doing one thing, which causes communication difficulties between brands. It fails to effectively integrate R&D, manufacturing, marketing, service, etc., which invisibly increases costs. Secondly, the original intention of implementing a multi-brand strategy is to segment the market, but due to too many brands, the boundaries between brands are blurred, which not only brings confusion in choices to consumers, but also causes internal friction between brands.

More importantly, because there are too many brands, General Motors has been unable to concentrate on developing one or several models that can really pull it.

Global strategic models.

The sales volume of global strategic models is huge, which can minimize costs and greatly increase the sales profit of bicycles. The fundamental reason for the rise of Toyota and Honda lies in the excellent performance of global strategic models such as corollaa, camry, accord, and civicc.

However, General Motors has never had a truly global strategic model. On the contrary, it keeps researching and developing in various market segments, not only increasing R&D costs, but also losing valuable market and profit growth space.

Fan Wubing told Wuzhi Xiaoji, "The starting point of General Motors' multi-brand strategy is not wrong, but the mistake is that it is too multi-branded. Market segmentation is necessary, but excessive segmentation will only increase manufacturing costs and marketing costs. Especially in the era of economic globalization, consumers' car purchase behavior is increasingly showing a trend of convergence, and future cars will sweep the global market with a moderate style."

Wu Zhi's little Ji listened to Fan Wubing's analysis and was a little fascinated. After a long time of reaction, he asked, "What the boss means is that our company should concentrate on developing a car model?"

Fan Wubing smiled and said, "It's also so absolute. At least three-box cars, hatchbacks, off-road models, and micro cars are all things we need to develop. As for special models such as wedding fleet cars that I mentioned, although they can be produced, they cannot be developed as mainstream. They are just a piggyback. What I said is that you can't have multiple brands, but you need to have necessary models, and you must have main models. This is the key to winning!"

"I understand!" Wu Xiaoji nodded and agreed, "It's impossible to chew too much. General Motors, something that cannot be played with in a century-old store, naturally we don't need to try it. Focus on making several main models, and making a good market is the key!"

"Yes!" Fan Wubing agreed, "General means that he has too much appetite and is burdened by his false reputation.

Our purpose is very simple, we mainly make money and business first!”

In fact, there is another reason Fan Wubing didn't say it, that is, the power of the US auto union is too strong, which leads to the high wages of GM's employees, the cost of automobile production is too high, and the profits are too thin. GM's market can no longer compete with Japanese cars in the United States. In addition to high-end cars such as SUVV, there is also a battle force. However, when the financial storm hit, the high-end market is most likely to be affected, so their demise is just a matter of time.

Similarly, for example, South Korea's Shuangyong Automobile Company was also because the union was too strong, and the company's shareholders could not hold on. In the end, everyone was finished together. The unlucky thing was that SAIC Group actually ran to take over stupidly and finally returned in disgrace.

General Motors and Ford later fell to the point of selling brands, but there are naturally many people willing to take over. It depends on whether the Americans' tricks can succeed again. In terms of doing business, there are indeed not many who can beat Americans.

In fact, isn’t this kind of brand selling a very smart way to escape?

Not only can we recover some of the funds and improve cash flow, but we can also throw some employees to each other, saving a lot of expenses. The pressure on the head office will suddenly be reduced a lot in exchange for space and time for strategic contraction and reorganize in order to make a comeback.

You should know that the impact of layoffs in large companies is very bad, but this problem does not exist in overall packaged sales. If the treatment of employees is bad, it is a problem for the new owner, and it is not your own business.

Wu Zhi Xiaoji said to Fan Wubing, "If the senior executives of General Motors can hear your comments from the boss, they will be willing to spend hundreds of millions of dollars."

"I care about their life or death!" Fan Wubing said with a smile.

However, in terms of his car development plan, Fan Wubing still carefully discussed with Wuzhi Xiaoji. The most important decision was to divide each car into basic, economical, standard, luxury, and even Fan Wubing has begun to consider adding smart models to these types, of course that is absolutely high-end.

Fan Wubing said to Wuzhi Xiaoji, "We who do cars need to design models, improve technology, reduce fuel consumption, and improve efficiency, but also have to be forward-looking. We must think of how to spend money for customers. We can not only save money on car investment, but also spend money on car investment, fully meeting the needs of customers from different classes. This is the direction of our lifelong efforts!"

A person like Wu Zhi Xiaoji is extremely intelligent. After hearing Fan Wubing’s instructions to him, he couldn’t help but exclaim, and then gave a thumbs up next to Fan Wubing, “Gao! It’s really high!”
Chapter completed!