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In the middle of the month, Fan Wubing went to Chundu to inspect the work, and then was invited by the mansion to visit.

Fan Wubing had never been to Zhengzhou before, so he agreed.

The Zhengzhou Municipal Government has put in a lot of effort on Fan Wubing's arrival. Not only did it make a lot of arrangements for food, clothing, housing and transportation, but also arranged two beautiful girls as tour guides for Fan Wubing. In addition to visiting some selected attractions, he also allowed him to travel casually.

After arriving in Zhengzhou, Fan Wubing decided to visit the Asia Shopping Mall.

In the autumn of 1988, Wang Suizhou, a retired Air Force political worker, became the general manager of a department store under construction. It took him less than two hundred days to complete the entire preparation period, setting a historical record for the Henan shopping mall at that time. From the first day of its opening, Asia has made people's eyes shine with a new and extraordinary image.

When Fan Wubing and others walked into Asia, they seemed to have entered a luxurious star-rated hotel with flowers and green grass everywhere. There were not only salesmen in the mall, but also welcome ladies and singers and dancers. Every morning, there was a guard of honor at the entrance of the mall raising the national flag, playing the national anthem, and performing team list performances for onlookers. This scene once became the most famous viewing attraction in Zhengzhou.

On the eve of opening that year, Asia Mall placed hundreds of thousands of yuan in newspapers in Zhengzhou, which was the total annual advertising fee of all Zhengzhou malls at that time. Almost overnight, Asia gained great recognition from consumers. In the second year of its opening, Asia's turnover was nearly 200 million yuan, ranking 35th among large shopping malls in the country. In the following three years, Asia's turnover increased by more than 30% each year, ranking first in Henan.

It was also at this time that some crises that were not yet noticed at that time had begun to sprout.

Wang Suizhou is a master in the image shaping of shopping malls and planning business activities, but he is quite out of order in management and lacks supervision and constraint mechanisms. Asia, which has been open for eight years, has not conducted a comprehensive and thorough audit. During these eight years, Asia has changed four bosses, but has not audited or handed over. At its peak, Asia's annual turnover increased by 100 million to 100 million, but the company's net profit has never exceeded 10 million yuan.

In 1993, Wang Suizhou expanded his shares to establish Zhengzhou Asia Group Co., Ltd. based on Zhengzhou Asia Shopping Mall. The shareholders were expanded from two to five, and later to six. The new shareholders were all financial and real estate developers who had made their fortunes in Hainan. They almost surrounded Wang Suizhou and embarked on the road of chain operations.

In a short period of four years, Asia opened fifteen large-scale department store chain stores. This company with a total capital of only 40 million yuan was invested in a super expansion of nearly 2 billion yuan. However, no one would have expected that this road to the Kangzhuang Avenue of China's retail chain empire was a road of failure. All chain stores in Asia were in the open day when they were at a loss. The tragic situation was without exception.

The two little girls led Fan Wubing around the mall. They were very excited to see the dazzling array of goods. Fan Wubing thought when the mall would go bankrupt? This idea was a bit of a huge contrast.

Zhengzhou Association invited Fan Wubing to visit and inspect. It was mainly because there was a piece of land confiscated from the cult. There was also a large area here. At this time, it had become part of the Fan home appliance chain shopping mall, more than 5,000 square meters of land. It was developed by Fan Wubing according to the warehouse-style supermarket operation model. It was very eye-catching in the downtown area of ​​Zhengzhou.

Moreover, Fan Wubing specially made a batch of LEDD display screens on large screens. He made some particularly infectious advertisements to play them all day long, attracting the attention of countless locals and outsiders, and making customers in the mall full of customers.

In recent years, it is a great time to update home appliances. Therefore, as long as there is a source of goods, you have to worry about any obstacles to sales. Fan Wubing also liked this point. That is why he agreed to help Boss Zhu clean up the mess and took over so much land for business.

Since the Zhengzhou store of Fan's Home Appliances Chain Shopping Mall opened, it has attracted the attention of many media. The excellent environment and advanced management model here have attracted many consumers to experience it. The media seems to be particularly interested in these companies under Fan's Investment Group. There are often free newspapers to promote some places. The Fan's Home Appliances Chain Shopping Mall has surpassed Asia and has become the number one famous shopping mall in Zhengzhou.

The most successful thing about Fan Wubing is that he can use high-tech means to create a shopping atmosphere instead of simply relying on artificial entertainment to attract people. Therefore, in the home appliance sales industry, the performance of other chain shopping malls is the best.

There were originally 16 large home appliance shopping malls in Zhengzhou. Since the Fan Home Appliances Chain Mall opened, 12 home appliance shopping malls have been on the verge of bankruptcy within half a year, and several are already considering changing careers. In this regard, no one can invest with Fan

The local enterprises are competing.

In this case, the Zhengzhou Municipal Government is both happy and worried. What is happy is that the sales of one shopping mall in Fan’s Home Appliances Chain Shopping Mall exceeded the total sales of more than a dozen shopping malls, and what is worried is that other shopping malls can’t continue to do it. What should we do?

This time they invited Fan Wubing to come, and actually wanted to discuss with Fan Wubing whether they could take care of the shopping mall industry in Zhengzhou and give them a bite of food?

Fan Wubing spent a long time in the Asia Shopping Mall and found a problem, which was that the management was a bit confusing. It seemed that many waiters were not trained in the system. As for department managers or higher-level managers, there was also a common problem, that is, they had a good appearance, but they had a very insufficient understanding in business and were not suitable for holding various positions they currently undertake.

Fan Wubing had long heard that Zhengzhou Asia Shopping Malls often judge people by their appearance. At the end of last year, large shopping malls in Guangzhou, Shanghai and Beijing opened one after another, and the management staff was seriously insufficient. Asia recruited hundreds of young people from Xi'an and after short-term training, it was ready to be sent to the three places. Because he did not know his personal situation, he had to send those shopping malls in Guangzhou, Shanghai or Beijing with correct facial features and clear speech to them as managers or directors, while other personnel were salesmen.

Moreover, their employment policy is also very casual. It is said that Zhou, the monitor of the Asia Shopping Mall Troupe, was not worthy of management and could not read accounts, and was actually appointed as the general manager of the Asia Shopping Mall in Kaifeng. This is a bit too much.

In addition, it is nepotism. A cousin of a leader of Asia, who was originally a farmer in the suburbs of Zhengzhou, was appointed as the general manager of a large shopping mall in Beijing. The two brothers of a leader, a farmer from Shandong, were also entrusted with important tasks. Even his nanny was appointed as the financial director of the Asia Group Distribution Center.

One of Asia's biggest shortcomings is its exclusion of dissidents. Asia once had four young vice presidents who were sent to other offices on excuses because they did not agree with the general manager's opinions. The next year, the Asia's foreign office was revoked, and when the four vice presidents returned to the mall, they found that their location had been replaced by others.

When the concept of chain operations was just introduced to China three years ago, Asia had already heard about it and was determined to vigorously develop chain hegemony. It first established Zhengzhou Asia Group Co., Ltd., and then established a special retail management company, extending its tentacles to provincial capital cities and above the country, quickly organizing options and preparations, opening a large chain store every four months on average.

Due to different asset owners, chain stores in Henan are still named Asia, and chain stores outside the province are generally called village department stores. Every time they arrive, they will appear grandly, including bombarded advertisements, grand opening ceremony, opening free bus routes for customers, and various outs and outspoken promotional activities. People in these places can personally observe the long-known Asian style.

However, after a long time of contact, the public's vision gradually became confusing, cold and picky. Its unacceptable environment, its nouveau riche-style shallowness, childishness, impulse and other weaknesses were exposed, so that although every Asian chain store was established in form, it was difficult to have real vitality due to lack of internal and substantial support, and it was difficult to integrate into the local economic environment and the lives of the people.

When Guangzhou Village Department Store opened, local newspapers cautiously criticized it for not spending money on price wars. The operating expenses were too high, so it would be difficult to sustain. After Shanghai Village Department Store closed, China Business News called on Shanghai business community to pay wide attention to the |village phenomenon and not repeat their mistakes.

The Asia phenomenon has finally become a recession. Since the year before yesterday, media around the country have criticized and deprecated the reports of village department stores and other Asian chain stores.

At that time, Asia regarded the eight Japanese partners as their opponents and as their teachers.

Baban claimed that he would open a thousand branches in China two thousand years ago, which also became a decision-making idea for Asia to accelerate the pace of chain operations and bloom across the country. When Asia opened stores in other provinces, almost every store built its own stores, resulting in the capital sway and the increase in non-performing loans. As a result, one loss was made for one, and the main store was dragged down.

In addition to blind expansion, vicious business wars were also one of the reasons for ruining Asia. Around 1992, Asia's leading business wars in Zhengzhou were launched, and price wars were fought, especially frontal price competitions that were fighting red. The consequences of this business war have caused all the six major shopping malls participating in the war to suffer serious losses. While Asia's hot speculation of business wars harmed people, it also shot itself in the foot.

Fan Wubing believes that vicious price competition will only cause waste of corporate resources and social resources, and will run contrary to the ultimate goal of operating a company. Without that strength, you will not be able to afford this tactic of overpowering people with your own power.
Chapter completed!