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Chapter 139 The press conference continued

"Fang Xiao, I don't want that music box. Is there a simple version of the CD sold?"

"You don't even want the magic weapon to pick up girls. No wonder you are alone." Fang Xiao pointed at the fans who were shouting from a distance with his index finger. After teasing him, he smiled and said, "The treasure I just posted is scientifically called 'half-life fate', commonly known as 'gift of love', nicknamed 'purse killer'..."

In the laughter, he added: "I just said that the concert uses 4K ultra-high-definition videos, and the files are very large. The four CDs just now have a capacity of 100G. You can go to the Internet or physical store to see. Each CD with blank space costs 100 yuan. The six of us sang and danced for one night. This content is worth 10 yuan, right? In addition, the production fee, editing fee, publicity fee, transportation fee, and all kinds of messy fees add up. The cost is more than 500 yuan. In other words, I only sell CDs, and I have to sell them at least 600 yuan to make a profit. Do you buy a CD of 600 yuan? Don't buy one..."

After stopping, Fang Xiao said in a helpless tone: "The things made for more than 500 yuan are sold in less than 24 hours, high-definition pirated copies will appear online, and the CD will be worthless. Therefore, today I am here to sell boxes and the CD will be given for free... Netizens said that I am the little prince of T-shirts, but there is nothing I can do. If I don't sell T-shirts, can I sell music? Who is still buying music these days? Selling vegetables is more promising than selling music."

The whole place was silent.

"I recently met a friend who likes music very much and spent a month's salary - his salary is not low, more than 10,000 yuan - bought a Walkman, which was a 2007 product. It is very thick and large. It has a 2-inch display without touch, and cannot access the Internet. It cannot play videos. It is a very old-fashioned thing. In order to match this Walkman, he spent another month's salary and bought a headphone amplifier and a pair of good headphones. When the Walkman and the earmachine are tied together, it is so big and thick, it is very inconvenient..." Fang Xiao gestured and said, "When he went out to listen to music, he was often intercepted by the security guards of the subway and the bank because the thing looked like a bomb."

Many people laughed.

"To listen to music. Or say that, in order to listen to music well, he endured all kinds of inconveniences and spent more than 20,000 yuan to buy equipment, but what about the music itself? He has never spent money, and has never spent a penny. Why? Because it can be downloaded for free online. He listens to whatever he wants. He is willing to spend money on listening to music, but he is unwilling to spend money on music itself. Isn't this very funny? Is it as funny as I just sold the "F&Q Concert" CD, but he took out a music box?"

Fang Xiao's index finger turned in the air for a half circle, pressed the remote control, and a red dragonfly appeared on the curtain behind him. The dragonfly circled and flew on the curtain, sprinkling beautiful notes, and finally stopped in the middle of the curtain and turned into a four-winged angel logo that seemed to stand with a sword. Next to it, the title "Dragonfly Music 2.0" was typified.

"Now, whether on the Internet or in the music industry, there is a voice that advocates the free music thinking. They keep saying: In the Internet era, free is the best. Music cannot make money. It is better to send it for free and then use concerts and selling peripheral products to make money... Don't laugh. This is not the model invented by our F&Q. Someone did this more than ten years ago, and in recent years, almost all record companies have done this."

"Have you noticed? In the 1980s, there were Lin Zhicheng, Chen You, Qingcao duets in the mainland, and there were Li Mulin, Li Boran, An Tong, Tang Ya, etc. in Taiwan. In the 1990s, there were Song Xiao, Bai Xiaoqi, and Limestone bands in the mainland. Taiwan had the "Four Kings and Four Queens". The entire Chinese music scene was prosperous. Many songs are still household names. After 2000, in the era of free music, in the past ten years, except for Fan Xiwen from Taiwan, there were no highlights. There were many small queens and small kings emerging one after another, but few people could remember them. Even those who had the tenacity were far from the queens and queens in the 1980s and 1990s."

This is the truth...

But fans can say that the media can say that Fang Xiao cannot say that because he is an insider in the music circle, and no matter how popular he is, he is just a newcomer. Once this is said, it will not only offend all the singers who debuted after 2000, but will also cause siege by many other singer fans...

He can be arrogant, arrogant, and domineering, etc., all of them can be trapped on him...

The reporters looked at each other and were very excited.

"My friend who spent a lot of money to buy a Walkman told me that because the Chinese music scene was rotten and there were no good songs at all, he was unwilling to pay for it. Some musicians I know told me that because no one bought songs and could not make money, they were unwilling to write good songs." Fang Xiao didn't care what the reporter called Xiao Jiujiu at all. He continued: "Is it because the music was bad that no one bought it or because no one bought it so bad that no one could tell, but from my point of view, everything was caused by the free thinking of this music."

"It's summer now, and there are signs of free soup hanging in front of many fast food restaurants. Are those free soups delicious? Do you think the chefs are careful when making free soup? Even if the chef is willing to do it with care, do you think the owner of the store will allow him to use real ingredients to cook and simmer? It's impossible. Spend his thoughts and time on free soup. Who will do the money-making work? Get what you pay for, and don't ask for too much free stuff."

"Music is free. The thinking of making money around is not only to eliminate the motivation for musicians to make good music, but also changes the attitude of musicians towards music. When preparing for the concert, Uncle Bao once told me that in the past, they made music a pursuit. As long as they could resonate with people's emotional resonance or someone appreciates the thoughts in music, they could make money and make a sense of accomplishment. Now, making music is just for shouting, which is a kind of work, and it has nothing to do with emotions and thoughts. Of course, they will strive for excellence in life. As for work, just live by me."

"After saying so much, I'm just one sentence: From today on, the Dragonfly Music will be charged." Fang Xiao pressed the remote control, and the Dragonfly Music Logo on the curtain was divided into two, with a free version written on the left. The membership version was written on the right. He pointed to the free version and introduced: "The free soup is still available. Let me talk about this free version first... The client is made beautifully? Does it look like an angel? This dragonfly, which looks like an angel, has two pairs of wings, the upper left wing is 'Start' and 'Pause'. The upper right wing is 'Switch song', the lower left wing is 'Red Heart Collection', and the lower right wing is 'Black Heart Annoying'. Click on the dragonfly', and you can switch between 'Random Listening to Song' and 'Listen to Song'..."

With the explanation, the operation video of Dragonfly Music was also played on the screen. It was very simple, with only a few functions, and it was clear at a glance. Then Fang Xiao explained the browser version and mobile APP version, which were basically the same.

"There is an idiom called "Dragonfly Skipping Water". So this free dragonfly will light water every thirty minutes and play a five-second advertisement. Within these 5 seconds, the music is in a pause state... In the era of Dragonfly Music 1.0, listeners can choose the quality of the music by themselves, from 128kbs to lossless. But starting today, the free version of Dragonfly Music only provides 128kbs low-code music..."

This is a bit ruthless. 2014 is not 2004. The development of digital music and the improvement of living standards are no longer many music lovers who will listen to 128kbs songs...

"Don't ask for too much free stuff..." Fang Xiao made a helpless but indifferent expression to the buzzing audience, and said, "Let me talk about the membership version, that is, the paid version."

An animation effect appeared on the curtain, and the four-winged angel flew over and turned into a very orthodox rectangular software client.

"It seems that there are many functions, so I guess I will provide downloads? It's really inconvenient to not download. It will take dozens of M of traffic on the way to work in the subway."

"It's hard to say, no one can guess what Fang Xiao does."

"If you can't download it, you will charge a gross fee!"

Fang Xiao did not rush to explain the functions of the paid version, but talked about another thing: "Two months ago, I acquired Linting Music. In addition to 2 million registered users, there was also an authorization contract for 800,000 genuine music. However, I terminated the contract for 500,000 of these 800,000 music. In other words, there are only 300,000 music in Dragonfly Music's music library now, and of course more than 170 music from our F&Q."

"Of the 500,000 music that was exposed to the contract, 380,000 were English songs. It's not that I don't like English songs, nor that these English songs are bad, but that I want to focus on making Chinese music first. Therefore, fans who like English songs should not pay for money to upgrade to become members... The remaining 120,000 songs are low-quality garbage songs. This 'trash song' is not what I said, but was identified by our company's expert group."

Fang Xiao raised his hand and a row of photos and introductions of experts appeared on the curtain. He explained: "There are 25 people in the expert group, including teachers from professional music schools, outstanding graduates, musicians, music critics and media people. The reason why this expert group was set up was because in an era of extremely developed information, in a free and ubiquitous environment, many listeners lacked the ability to analyze and judge what good music is. Garbage music not only supports the ears of the listeners, but also buried a lot of real good music. Since it is all charged, it is unreasonable to use garbage songs to watch the storefront, so I returned all these songs."

Fang Xiao pointed to the curtain and switched to the first function of Dragonfly Music 2.0: Musician Tracking.

"The expert group is responsible for screening music and guiding listeners to discover music, which uses another method. Everyone knows that it is very important to do streaming music and guide listeners to discover music. Some use machine algorithms, some use social recommendations, and some use scene selection. Dragonfly Music uses a mix of artist-led + social recommendations, because streaming music is good, but there is one problem, that is, it will bury musicians."

"In the era of record and download, musicians are the dominant ones. The audience searches for similar music through them. In streaming media, the relationship between music and music is first the music itself, and secondly the musicians... You see, I listen to the music in Dragonfly Music. As I listened, I heard a good song, but I won't remember who sang it, because just click the Red Heart and collect this song, the system will automatically recommend songs with similar styles to me. All I want is music, not musicians..."

"While our expert group identifying music, we will fill them with various labels, including lyricists, composers, singers, album titles, love songs, sadness, passion, love breakup, quietness, piano, violin, treble, work, cafe, etc. From creators to music types, from accompaniment instruments to applicable scenes, all are included. These labels are called 'music genes', and each song has more than 300 labels." Fang Xiao explained in comparison with the content on the screen one by one: "Most of the labels are hidden, and musicians can track them... For example, after collecting "Blue and White Porcelain", you will see the lyrics and the names of the singers in the song list. Click on the name to enter his page. There will be a detailed introduction and all the works..."

The audience made a neat breathing sound - a long list of works appeared below, and each work had a string of numbers marked with the red star collection. Even the song at the bottom had more than one million.

"It's shocking!"

"Yes, I don't know if I don't read it. I was shocked when I saw it. Fang Xiao actually has so many works."

"If there were no pirated copies, Fang Xiao would probably be able to become the richest man in China if he sold the album."

Fang Xiao switched the content on the curtain, and the Eye&Me logo appeared next to Dragonfly Music. He explained: "This page can be interconnected with Eye&Me. Not only can the listeners collect the works of musicians here, but musicians can also interact with the listeners here, such as chatting, communicating, promoting, and publishing new works..."

Many keen reporters present immediately felt the "conspiracy" in it.

"Fang Xiao wants to platform Dragonfly Music?"

"It's so ruthless. If this function is done, Fang Xiao will be pinched by the record company in the future."

"It's not just pinching your neck, it's just wiping your neck. Once it's done, musicians don't need a record company at all."

"The idea is good, but it is difficult to do. The audience has to pay for the money to become a member first. Then they have to hear someone's work in a random way before they can track it. The threshold is too high. In this way, it will be difficult for new debuts and unknown musicians to gather enough popularity."

"But you think about it the other way around. It is because the threshold is high, so every listener who follows is loyal fans and is willing to pay for his music. I remember a theory that as long as an artist has 1,000 fans who are willing to pay for his works, he can live a very comfortable life and create with peace of mind."

"This function is probably not that simple."

Fang Xiao did not explain too much about how this musician page works and operates. He instead introduced other member functions, such as interchanging song lists between friends, multiple editing of song lists, setting tags to listen to songs, etc. After all, he did not mention downloads.

"I know many people are looking forward to downloading, but I disappoint you. Dragonfly 2.0 still does not provide download services, but..." Amid the huge boo, Fang Xiao played another video and commented: "To facilitate mobile users, we have adopted an encrypted cache technology on the mobile version. Members can put 100 Red Heart songs into the cache in an environment with wireless network... These songs cannot be copied, edited, and will not be recognized by other players... When 100 places are used up, the song with the least played number will be deleted... The storage capacity of the mobile phone is limited, so in order to save space, these songs are not lossless, but a compressed version of 128kbs..."

"Damn! Fang Xiao really does everything he wants to prevent piracy."

"I usually listen to music on my mobile phone, and there is no difference between 128kbs and lossless."

"What I said is that I always listen to it on the way to and from get off work. 100 songs can be listened to for about seven or eight hours, which is enough."

"In fact, this won't be long before hackers are everywhere, and they may be cracked tomorrow."

"So what if you crack it? Who cares about 128kbs of music? Moreover, F&Q's lawyers send lawyer letters everywhere like crazy people, scaring those well-known music websites. If they don't provide pirated copies, most fans will not find a place to download it."

Amid the discussion, Fang Xiao gave the price of the membership version, as expected by the outside world, 30 yuan a month.
Chapter completed!
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