Clothing factories and textile factories are different.

There are only two roads left in front of the textile factory, bankruptcy or restructuring.

If it does not change, it will be destined to go bankrupt.

The clothing factory is different. It has only been more than ten years since its establishment, and there is no heavy burden, and the management of the factory has not yet reached the level of rigidity.

After three years of going forward, the clothing factory is still a high-quality asset.

I want to reform, but not everyone can entrust it.

Facing Qian Zhiming's inquiry, He Wentao smiled and said, "What business do I do is not important, right? What is important is what path should the city clothing factory take in the future."

"oh?"

Qian Zhiming raised his eyebrows and asked, "Then Boss He thought, what path should the city clothing factory take?"

"Select the right target group, establish a brand image, deepen the channels, and carry out refined operations." He Wentao said.

Qian Zhiming thought for a while, and felt that He Wentao’s words were a bit profound, but they seemed very empty.

But each professional terminology made him feel that there was real things hidden in He Wentao's belly.

He Wentao smiled and said, "Yongjiu, Phoenix, Zhang Xiaoquan, these are all brands. What brands do the clothing factories on the market now have except from big cities or foreign countries? No, at least I have never heard of it. The discussion point of everyone is fabrics and styles. In other words, no matter which clothing factory produces it, everyone doesn't care."

"You produce bell-bottom pants, and I also produce bell-bottom pants. You produce bodybuilding pants, and I also produce bodybuilding pants. You use qualities, and I also use qualities. What is the result? When everyone has the same quality, they can only engage in price wars. The more the price war is fought, the market will heat up, but once the manufacturer can't bear it, it will be squeezed to death."

"This is the result of no brand and no target population, three words to describe it."

He Wentao stretched out three fingers: "Unprofessional. In the future, the clothing factory should have its own brand and its own target group. Otherwise, no matter how prosperous it is, it will only become an OEM factory and can only be processed. Qian Chu has heard of OEM in the military factory, right?"

Seeing Qian Zhiming nodding, He Wentao continued: "Official processing can only look at other people's faces. Then why do others choose you? You have to spend time thinking about this relationship. Instead of doing this, why don't you build your own brand?"

Qian Zhiming fell into thinking.

He had to admit that what He Wentao said was very reasonable.

After frowning for a while, Qian Zhiming looked up and asked, "Then... how to build a brand?"

He Wentao smiled slightly: "The first step is to choose the target group."

"Boss He, I'll interrupt you. You keep saying that you choose the target group. However, the market economy should not be about selling whatever the market needs, and what is easy to sell?"

Qian Zhiming asked sincerely and did not mean to be picky.

Qian Zhiming is already a person with a vision in the city, but he still asks such words, which can only be said that it is the reason for the times.

The pace of reform and opening up has been progressing steadily for only a few years, and there have been repeated a few years ago.

According to the old man, he was crossing the river by feeling the stones.

Some people have just entered the river, so there will inevitably be limitations.

He Wentao smiled and said, "Chen Chu, the sales of color TVs on the market have been very good recently. Why don't clothing factories produce color TVs?"

"How does the clothing factory produce color TVs?"

Qian Zhiming asked, and suddenly shouted: "I understand, it turns out that's the reason."

"It's that simple truth."

He Wentao smiled: "The market economy is not about greed, but about deepening and working in one's own field, working in detail, and strengthening internal strength. In this way, establishing a brand image is an inevitable process. As for how to establish a brand... the usual methods nowadays are advertising."

Seeing Qian Zhiming open his mouth and want to speak, He Wentao didn't give him a chance: "But, I don't plan to do this."

As he said that, He Wentao tapped his temple with his index finger: "There are more effective and accurate ways to achieve it in my mind. As for what method, let me keep it a secret. However, it will definitely save money and be more accurate than spending a lot of money to advertise, and it can be placed in the target group more accurately."

Qian Zhiming smiled bitterly.

He was already itchy when He Wentao said it, but at the critical moment, He Wentao actually hid it, which really made him feel uncomfortable.

But He Wentao didn't say it, so he didn't ask much, but instead said, "Okay, then I won't ask anymore. Boss He, what method are you planning to acquire the city's clothing factory?"

"I don't ask much about the situation of the clothing factory. I have acquired it with all my debts. I promise that I will not reduce the number of employees. In the next six months, I will recruit more than 1,000 workers from the public, and laid-off workers will be given priority. My sincerity has been presented in the money department."

Not only Qian Zhiming, but also Zhang Wang were a little moved.

He Wentao's sincerity is too great.

Not only did it not reduce the number of people in work, it also guaranteed to recruit more than 1,000 more people within half a year.

Zhang Wang quickly winked at He Wentao, saying that this was not what he said on the way he came.

He Wentao was sure that he just pretended not to see it.

Qian Zhiming was silent for a while and asked, "Boss He, do you take the truth?"

"Seriously, what I just said can be written into the contract. If I don't complete it, the clothing factory will return it for free in half a year."

"Okay, Boss He, everyone can feel your sincerity. I will report this matter and give you a reply as soon as possible. I believe that everyone, like me, wants a vibrant clothing factory."

The few people exchanged a few more greetings and said goodbye and left.

As soon as He Wentao and the others left, Qian Zhiming hurriedly left the office and went to report the situation.

On Audi 200, Zhang Wang was full of complaints.

"Wentao, I didn't say that on the way. Although the clothing factory is valuable, just like the textile factory, all the mortgages should be mortgaged. In addition, if Ma Desheng is messing around, there are a lot of bad debts outside."

He Wentao lit a cigarette, took a breath, sniffed a cigarette ring, and smiled and said, "Brother Zhang, what you said does not conflict with what I said."

When Zhang Wang thought about it, there seemed to be no conflict.

What He Wentao presented was sincerity, not price.

But despite this, Zhang Wang was still a little worried: "Wen Tao, the clothing factory is half dead now. If you don't lay off employees, you will still promise to recruit another thousand people within half a year. How can you support so many people then?"

"Brother Zhang, don't worry about it. Whether it can be achieved is the same thing. Instead of thinking about this, you might as well rectify the textile factory as soon as possible. At that time, you may not be busy."

"Okay."

Zhang Wang shook his head helplessly and asked, "Don't you have to go to the hospital at noon? Let's go and beat Wang Tianlong to stew... Hum? What's wrong?"

At this moment, He Wentao's face had changed.
Chapter completed!