With the help of his sister, difficult things turned into easy things. Speaking of which, when Brother Ma's QQ was in the most dangerous situation, his sister helped him open a mobile SMS value-added service, which turned losses into winning in one fell swoop and became the only Internet company in China that made money at that time.

So if you want to succeed in China, it is really a two-dimensional situation.

The second thing that Brother Xiao Ma did was to get a fingerprint module in the public security system through his father's relationship. It was not one or two, but millions of fingerprint patterns, and the cost of printing alone cost tens of thousands.

But only he can do all this, even the boss Wang Yong can't do it.

With these two kinds of data, the voice database and fingerprint database can be officially built.

The architecture has been done, and now as long as you fill in the data, this is a simple task that even the coders can do, so the project progress is gratifying.

The most important thing about voice and fingerprint is encoding, that is, analog-to-digital conversion. Not to mention audio encoding, fingerprint encoding is a world-renowned thing. This is actually a standard. Dolphin Technology has made the standard ahead, but it will not necessarily be adopted by the international community.

Audio encoding has long been internationally available standards, and its representative is the standards created by Sony when he invented CDs. Later, he attracted influential international companies to jointly formulate unified audio and video standards.

Behind every technological product we use is the silent dedication of scientific researchers. The wonderful music we hear is actually made by scientific researchers against a group of boring numbers, and what they see is not as beautiful as we feel.

Audio and video standards have formed international unified standards, and Dolphin Technology cannot change this point, so it may have to pay a patent fee.

Let’s take a look at the situation where Chen Shufen received Wang Yong’s order and went to the advertising company to shoot a passionate and appealing job advertisement.

After screening, she selected the provincial advertising company, an old advertising company established in 1979.

It is not because of the large scale of the province, but because Dolphin Technology, as a local enterprise, is naturally not suitable for cooperation with foreign advertising companies.

Although it is just shooting an advertisement now, there will definitely be brand promotion, corporate planning and other needs in the future.

In China, where politics is in charge, the political stance must be discussed. Dolphin Technology's vision is to become the leader of Chinese private enterprises. Some details must be paid attention to to avoid leaving any evidence.

The provincial advertising company is located at No. 996, Xingang East Road, Haizhu District, not far from Dolphin Technology. Chen Shufen drove the car and arrived in more than ten minutes.

When Chen Shufen walked into the reception hall of the Provincial Building in an OL white-collar suit, the front desk staff immediately came up with a smile and asked.

"Hello! Is there anything I need my help?"

Yangcheng is a city that is in line with the international community. Not only Chinese people come to the province and the vast majority of foreign customers, but also many foreign customers, so the staff's speeches are international.

"Hello, I am the assistant president and manager of the personnel department of Dolphin Technology. Our company wants to shoot an influential recruitment advertisement and needs to be posted on CCTV. Which department should I find?"

Chen Shufen reported the reason, and the front desk staff smiled even more when they saw that she was a customer.

"Manager Chen, please come with me. For this matter, you must first find the brand planning department, and then transfer to the production department to shoot an influential advertisement. It is not easy, even if it is just a recruitment advertisement.

It is not an easy thing for you to put advertisements on CCTV. Each advertising time period has been divided up long ago, but you will be right when you contact our company. We happen to have advertising time periods for each channel of CCTV." The front desk staff explained to her as they walked.

"That's right! I thought it would be fine as long as I participate in the bidding. I am not very familiar with this industry. We used to advertise jobs in Guangzhou Daily.

The talents we need this time are a bit special, so I thought of advertising on CCTV."

Chen Shufen was just talking when she heard the front desk staff say it.

"Manager Chen, you're here. Please sit in the reception room first. I'll inform the planning department to discuss with you."

The front desk staff did not take her to the planning department directly, but went to a luxurious small reception room.

"Okay, thank you!"

"You're welcome!" The front desk staff replied and turned around and went out.

Not long after, she walked into the reception room with a gentle and elegant man in her forties.

"Manager Chen, let me introduce you to you. This is Mr. Song, the manager of our company's brand planning department. You can tell him any requirements." The front desk staff left after introducing the two, and her work ended here.

Chen Shufen stood up and shook hands with Mr. Song.

The two of them became polite. After sitting down again, President Song took the initiative to ask her: "Manager Chen, what kind of commercial do you want to shoot?"

"Mr. Song, this is the case. Our company purchased the chip architecture in-depth license from the American MiPS company. We want to develop several chips of our Chinese, so we need a large number of integrated circuit design engineers.

This kind of high-end talent is relatively rare in my country, and some of them usually go to domestic scientific research institutes, so we can only go to CCTV to advertise.

Taking the theme of China's "core", we absorb the domestic benevolent and ambitious people to join our company and jointly develop chips unique to us Chinese." Chen Shufen briefly introduced her ideas.

"Disrespect! Disrespect! Manager Chen could not have imagined that your dolphin technology was not famous, but he had done such a big career.

I happen to know a little about the computing industry, knowing that chips have a crucial influence on the computer industry and even all high-tech industries, and can be said to be the basis of all technology.

All technology industries, even the machinery industries, automobiles, ships, aircraft, aerospace and other industries that have nothing to do with computers, cannot do without the support of chips. It can be said that chips are the blood of modern industry.

And our country is just blank in this regard. Your company can be said to have created a precedent in China, and it is definitely a major event worthy of writing.

Manager Chen, don’t worry, just such an exciting event, we can definitely help you shoot an advertisement that will make people excited.”

Chen Shufen doesn't understand the computer industry, so she doesn't think that the authorization to buy a chip is a big deal. She thought it was just a company behavior, but she didn't know that when Mr. Song heard that he had such a big response, he was much more excited than Chen Shufen.

Mr. Song, who was still very excited, then asked embarrassedly, "Manager Chen, I will ask casually. This kind of authorization fee that can be deeply modified must be not low, right?"

Authorization is also divided into several levels, among which the deep modification authorization is the highest level, which means that the buyer can use this chip as a basis to create his own chip, which is the kind that can be changed in name.

For example, the mips chip purchased by Dolphin Technology is called the Dolphin chip after appropriate modification, and is no longer a mips chip, just like the Loongson in later generations.

There is another type of public version authorization, which can also change the name, but it can only add functions on the basis of public version chips and cannot change the underlying architecture. This is the authorization of HiSilicon Kirin in later generations.

The difference between the two is that the back door left by the former can be deleted and changed it to its own back door. The other is that after the correction, the authorized party also knows nothing about this new chip and becomes its own chip.

Mr. Song wanted to know the authorization price, so there was no need to hide it. On the contrary, Dolphin Technology wanted to write a lot of books, so Chen Shufen immediately replied with a smile: "Mr. Song, we don't need to hide it. The authorization fee is 20 million US dollars, you can shoot it in the advertisement."

"What? So much! That's not 200 million yuan? Your company is so rich!"

Mr. Song’s algorithm is correct. China’s exchange rate has always been a dual-track system. The national regulations are 1:8.372. However, the actual international foreign exchange market is more than 1:10. The 20 million US dollars are converted into RMB and more than 200 million.

In China in the 1990s, even Yangcheng, the most cutting-edge reform and opening up, there were only a handful of companies that could spend 20 million US dollars at a time. No wonder Mr. Song was amazed.
Chapter completed!