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Chapter 013: Partner?

I took off twice again and completed the front and rear shots.

Gu Cheng has a strong adaptability and seems unfamiliar when he started the first two times, but after the third time, he mastered the rhythm and successfully landed smoothly.

After completing the video shooting task, Gu Cheng also removed the mechanical exoskeleton.

The employees had already started whispering, and were naturally talking about exoskeletons. They were also roughly determined that the company was an exoskeleton. After all, it was not long and the specific work was not arranged. They were mainly building the company's official website, operation and maintenance work. Qiu Shiming later announced that the company's main business was a software system closely related to mechanical exoskeletons.

At this moment, Gu Cheng was standing next to Liu Yujie with a water cup. The latter was importing the p30 video into the computer and editing it, making it into a few minutes of short videos for posting on video websites such as B station, Youku or iQiyi, and at the same time, making short videos of more than ten seconds posted on short video apps such as Douyin.

Qiu Shiming was not idle either. He summoned two employees in charge of advertising planning to prepare for advertising, mainly by looking for video up owners with good traffic, or popular anchors with technical occupants, etc., and paid a certain amount of compensation for them to play related videos in the live broadcast room for advertising.

Gu Cheng stood beside him, took a sip of water and ordered: "Short videos are the most suitable for about 7 seconds, and short videos are the most suitable for about 80 to 100 seconds. In addition, some interesting animations are made and uploaded to the self-media accounts of major platforms. Don't forget to type the company's logo watermark."

In the fast-paced era of fragmented time consumption, everyone may not be patient with videos that exceed 2 minutes.

The company has no popularity and does not have sufficient financial budgets for advertising. It can only open up the situation through this Internet marketing method. As long as it can form a temporary hot spot, it will be successful.

Gu Cheng once again gave Xiaolin and Xiao Zhang some tasks to make new video content, such as putting on a mechanical exoskeleton to do some data tests, etc.

Marketing is a science, and Gu Cheng is not a marketing master, but he firmly believes that core technology is the biggest starting point of marketing.

In Gu Cheng's eyes, Aunt Dong, the head of Crop Li, is a real marketing master. She is a salesman and does not understand technology. But people often hear that Crop Li masters core technology and is deeply rooted in people's hearts. A marketing person talks about technology but not marketing when he meets people. This is the most awesome marketing.

On the other hand, Mr. Lei, the founder of Xiao Mi, is an engineer who has worked for more than 20 years. When people see him, they say that Rebbs is engaged in marketing. The most typical feature is that when it comes to hunger marketing, users will think of Xiao Mi.

Although Xiao Mi's marketing was successful, compared with Chromium, it was clear that the two big guys had a gamble, and it seemed reasonable that Rebs lost.

The best marketing is that it is impossible to feel that marketing is doing marketing.

...

Manager's office.

"Mr. Gu, who do you think our ultimate partner will be?"

Qiu Shiming saw Gu Cheng coming to his office and talked about this. Although he had not yet gained fame and had no popularity, he had already imagined his subsequent work.

"What do you think?" Gu Cheng brought a chair and sat down.

"Not considering the rest, I think Boston Dynamics in the United States is the best partner, or Google, or even Lockheed Martin, these three companies." Qiu Shiming said, in fact, Google once acquired Boston Dynamics, but finally changed hands.

"These companies... are difficult." Gu Cheng sighed: "It is too difficult for high-tech products to enter the North American market. The trade barriers in the high-tech field are tightly blocked. A national security issue will keep you helpless. Moreover, Tianqing Technology does not have the capital of Wall Street, so it is even more impossible. Huawei has been hitting a wall in the North American market. The fundamental reason is not technology, but lack of Wall Street capital. In this regard, we may open a lot of look at Huawei and learn."

Qiu Shiming nodded in agreement: "I think so too. So American peers such as Boston Dynamics, Google, Los Angeles, Superflex, Suitx, Tréxo-roboti, etc. can be excluded from the first priority. Partners are likely to appear among several well-known domestic companies. So is Mr. Gu planning to conduct system authorization cooperation with major competitors or exclusive authorization cooperation?"

Gu Cheng said, "It's fine, it depends on the price."

If you want to get an exclusive authorization, you have to give more money and offer a higher price. After all, this represents core technology.

In short, business talk.

...

Liu Yujie finally edited a video and logged into the official account of Tianqing Technology on B.com. When he was preparing to submit the article, he was struggling whether to invest in the "Wild Technology Association" or the "Star Sea" classification section of the technology category.

Finally, he chose to put this video edited as 3 minutes and 14 seconds into the "Star Sea" category, because when people think of mechanical exoskeletons, their first impression was that they were used in military affairs.

Liu Yujie believes that it is more appropriate to put the "Star Sea" section in various types of military videos.

I immediately danced my hands quickly, typing on the keyboard, and edited a title:

"Want to become Iron Man? This black technology can help you realize it!"

Then select several tags for search keywords:

"Exoskeleton, mecha, mechanical prosthesis..."

These tags can better search for related videos.

Then, Liu Yujie edited another introduction:

"China is the fourth country to successfully develop exoskeleton robots. It is earlier than Germany and Russia. Warriors equipped with exoskeletons can obtain much greater power than ordinary soldiers. Carrying standard equipment for two or three people is not a problem. The biggest feature of this exoskeleton..."

Finally, the editing was completed, and Liu Yujie officially uploaded the video.

I got it done on Bilibili, and then there are Youku, iQiyi, Toutiao accounts, etc.

All domestic Internet platforms have been completed, and then foreign website platforms such as youtube.

The short video is done, it is a short video.

Domestic such as Tik-tok, overseas versions of tik-tok, etc.

On the other hand, the company's advertising planner is also working, contacting some up-and-comers to produce some soft and broad video content, among which one of the B-site's permanent up-comers with 600,000 fans is a mechanical enthusiast.

By joining his group, people from Tianqing Technology's marketing department contacted the up owner who wanted to entrust him to help make an advertising video.

When I learned that Tianqing Technology is a technology company that produces exoskeleton technology and promotes the content, the up owner expressed his strong interest. The key is that he can still earn advertising fees and is consistent with the video content he made. Everyone is happy, why not do it?

Finally, an agreement was reached at an advertising fee of 16,000 yuan. There were other technology self-media people, including some public accounts with good traffic. People from Tianqing Technology Marketing Department contacted them to entrust soft article promotion.
Chapter completed!
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