Chapter 174 Four Rich Businesswomen 27

The shopkeeper had no good idea, so he proposed to launch new wine and new dishes. The wine was called hero wine and the meat was called hero meat.

Drink hero wine and eat hero meat.

It sounds pretty, but in fact it just learned from the fur of Wangyou Pavilion opposite Xiangzhi. Xiangzhi knew very well, but now the entire street is almost infected with the atmosphere of heroes returning to their hometown. If Xike doesn't do this, it will seem like she is behind.

Yes, she wasn't deliberately studying Wangyou Pavilion, she just followed the crowd.

Xiangzhi said this to herself in her heart.

…………

Since Li Lingjing has been taking advantage of the hot topic, she is like practicing martial arts to open up the Ren and Du meridians. She suddenly opened up her mind, studied hot topics every day, and developed a strong interest in the marketing skills mentioned by Shi Xianyu.

She couldn't understand Shi Xianyu's book, but she could let Shi Xianyu tell her.

At night, she had to take care of the business in the store. Whenever she had time during the day, Li Lingjing couldn't wait to run up the mountain to find Shi Xianyu to listen to the class.

"Master, Yao Niang and I have been thinking about the membership system you mentioned before in the past two days. Can you tell me again?" Li Lingjing was full of curiosity. "You said before that members need to apply for a membership card. What is the card? Greeting card? Will it be inconvenient to save?"

"Greeting cards are not convenient to carry with you, so why not use a customized jade pendant? If the cost of jade is too high, woodcuts seem to be possible... In this regard, Yao Niang's taste is worse than the two of us." Shi Xianyu smiled.

"Yes, let Yao Niang decide this part!" Li Lingjing nodded and said seriously, "We will first upgrade a group of old customers to members. How about consumption of 100 taels? Members can provide services to make reservations in advance, and then drinks are 20% off..."

"Do you want a discount again?" Shi Xianyu asked, "If a member encounters future discount activities, will the discount overlap? How to calculate it?"

Li Lingjing was stunned, "I haven't thought about this yet, what do Taoist priest think?"

Shi Xianyu thought for a moment and said, "I think we should try to do addition rather than subtraction. The positioning of Yao Niang for Wangyou Pavilion is a high-consumption group. Regular customers who come here to spend money, one tael of silver and ten taels of silver are not much different for them. If you want to make members feel honored, you can start from other aspects."

Li Lingjing tilted her head and thought with Shi Xianyu: "In other aspects... what can we provide besides wine and food and girls' performances, what else can we do?"

"For example, a specific wine is only provided to members, and members may not necessarily drink it, but the existence of this product can show the difference between member guests and ordinary guests, or free fruit trays, snacks, and side dishes. In short, it is necessary to add it so that guests can feel the benefits that can be seen by their eyes. If it is just a discount, it is just a change in the amount, and the impression is not deep enough." Shi Xianyu said, "For example, during the holidays, giving each member a customized gift from Wangyou Pavilion is also a way to stabilize customers."

Li Lingjing thought, "...I seem to understand a little."

Shi Xianyu smiled, "I only know theories. I can only wait for us to slowly explore in practice in the future. The membership system itself has its advantages and disadvantages. The advantage is that it can cultivate customers' loyalty to the brand. The disadvantage is that the return rate may not be fast, and maintaining old customers requires costs and the effect is difficult to guarantee. However, once the user loyalty is cultivated, the later effect will be very considerable."

Li Lingjing was full of energy and full of energy when she heard this, "Okay, then we will start cultivating it from the first batch of member guests!"

Shi Xianyu nodded with a smile, "Okay, come on when you go back."

Li Lingjing nodded vigorously, "Yes!"

Shi Xianyu continued to look at her with a smile.

Li Lingjing sat in front of her and looked smiling.

Shi Xianyu: “…………”

I couldn't help but glance out the window. In the past, Li Lingjing should go back to Wangyou Pavilion, and the business will be opened at the You hour, and the boss's wife must not be present.

But today there is no intention of leaving.

"Master, you mentioned consumer psychology last time, so you can tell me too." Li Lingjing's eyes were shiny at Shi Xianyu, with expectations in her eyes, "I want to try it, will it work as much as a hot topic?"

"Ah..." Shi Xianyu hesitated, "This is more detailed. Because everyone has different personalities, consumers' psychology will also have many different external manifestations. Which one to use needs to be carefully observed by yourself. For example, comparison psychology, scarcity psychology, anchoring effect, herd psychology, authoritative psychology..."

Li Lingjing picked up the small notebook and started to record it, "Can you give a specific example?"

"The most intuitive thing is herd mentality. Look at the people who have been queuing outside Wangyou Pavilion these days, are they all customers who are preparing to come to the store to consume? In fact, not, at least half of them are out of herd mentality. Seeing others queuing here, I also excitedly join in the fun."

Li Lingjing nodded while recording, "Yes, when you see that there are many people queuing outside, you will preconceive that Wangyou Pavilion is a very good place, so you are willing to spend time following behind, so the longer the queue will be, the more people you attract..."

Li Lingjing's eyes suddenly lit up and she looked straight at Shi Xianyu, "Ah, I understand! Taoist priest, the authoritative psychology you mentioned is similar, right? If a big man visits our Wangyou Pavilion, others will come here!"

Shi Xianyu covered her mouth and laughed, "Yes, you have learned to learn from it~"

"Hehe..." Li Lingjing smiled embarrassedly, "I like to study these things. Taoist priests, and what other psychology do I have, let me tell you."

Li Lingjing likes to learn, so Shi Xianyu naturally teaches him all his money, and explains modern vocabulary as easily as possible.

Before we knew it, the sun sets in the west and the sky is getting darker. Shi Xianyu reminded Li Lingjing that it was time to leave, otherwise Yao Niang would be the only one in charge of the store, so I am afraid that I would be too busy.

Li Lingjing was reluctant to leave, "Master, we have made money now. Why not rent a house for you at the foot of the mountain? Not only will I be convenient for you to go back and forth, but you can also be more brisk when you go to Wangyou Pavilion."

Shi Xianyu smiled and shook his head, "No, it will be inconvenient for me to live in the city."

She also has to go to the scholar next door to go to the door every day.

Li Lingjing was a little disappointed, but she still respected Shi Xianyu's wishes and sighed, "That's true. The Taoist priest is a person outside the country. Living here is much purer than the city. I'll see you in two days. Do you have anything to take with me?"

Shi Xianyu thought about it seriously, "Good wine and good dishes...Furong Pavilion pastries, and Huang Ji's roast chicken."

Li Lingjing was stunned when she heard this, "Isn't Taoist priest fasting?"

"It's time to satisfy your cravings." Shi Xianyu smiled calmly.

...
Chapter completed!