Chapter 233 Signing Haier

"We can finally feel at ease after hearing what you said. We believe in your ability. You will definitely not disappoint. So let's see you again after returning to China. Then we will welcome you together. Also, we have to work hard when we arrive in Paris!" Since Zhang Lin and the other two planned this "plan", they have always felt a little ashamed of Li Tian. Although they were also considering Li Tian, ​​they could not argue with their friends. For this reason, the three of them could not devote themselves to training in the past few days. The coaches of the coaching staff were very worried about this. However, after getting Li Tian's understanding, the three of them suddenly became cheerful.

"You wait. I will blackmail you after returning to China." Li Tian didn't care about Zhang Lin and the others' "calculation". The voices of sports fans are the fundamental reason why he made up his mind, and what they did was just to guide the voices of sports fans.

Xu Hongtao and Yuan Jiawei did not stay in Germany for too long. The purpose of coming to Germany had been achieved, but there were still many things waiting for them to go back to solve in China. So at noon the next day, the two hurriedly rushed back to Beijing on an international flight.

I thought that after the news of Li Tian joining the national swimming team was announced, the sensation caused by Li Tian would come to an end for the time being, but unexpectedly, another news soon made the Chinese media reporters who had just settled down and became active.

The day after Xu Hongtao returned to China, he rushed to L City, G Province to visit Li Tian's adoptive parents. As Li Tian's current legal guardian, Li Tian's contract with Haier Group could not officially take effect without their signature. When the commercial advertising contract worth 25 million was placed in front of the Zhao couple, in addition to using "shock", the Zhao couple didn't know what other words could be used to describe their inner feelings at that time. Ten minutes later, the Zhao couple woke up from the shock. Then Xu Hongtao spent the whole night explaining the content of the various terms and conditions in the contract to them in detail. It was not at all serious. After repeated research, the two signed their names on the contract.

After receiving the agreement signed by Li Tian and Zhao, Haier Group responded quickly. Fang Shijie, general manager of the group company, immediately organized a press conference to inform the media that Haier Group had officially signed an advertising commercial contract with Li Tian. With the help of Li Tian's joining the Chinese swimming team some time ago, it has achieved better publicity results. This is also the reason why Fang Shijie must choose to hold a press conference at this time.

"Old Chen, what was Mr. Fang from Haier Group's sudden meeting? Brother, you are a wild person. Have you ever received any internal news? Let me explain it to me first." Since Xu Hongtao deliberately avoided the media when negotiating with partners, the media still does not know what the relationship between Haier and Li Tian is. The manufacturer will not take the initiative to reveal the news to the reporters before the agreement is officially reached. Therefore, the purpose of Haier Group's sudden press conference this time has made the reporters who attended the meeting speculate.

"I don't know much about this. As soon as I arrived at the club this morning, I received a notice of visiting and rushed over. Now I am also confused. Haier's new product launch conference was only two weeks before. I don't know what important things to be announced now. It looks very grand." As one of the top senior reporters in the China Economic Times, Lao Chen has paid a lot of attention to Haier, the number one brand in China, but recently he has not found any special news worth reporting. He looked around and exchanged information with some old friends for a while, but he didn't figure out why, so he had to wait patiently for the press conference to begin.

At twelve o'clock noon, Xu Hongtao appeared on the rostrum of the reception, accompanied by Fang Shijie, general manager of Haier Group. Although those who attended the event were not sports news reporters today, as Xu Hongtao became Li Tian's agent, he has become an absolute public figure. So when he appeared, the reporters off the scene immediately recognized him, and at the same time realized that this press conference must be related to Li Tian. Considering the possible connection between Li Tian and Haier Group, the reporters quickly came to the correct conclusion.

"Dear reporters, thank you for taking the time to attend this press conference today. I believe that you can guess the theme of this press conference when you see Mr. Xu sitting next to me." Fang Shijie, who is used to big scenes, seemed very calm to host such a press conference.

"That's right, Haier Group has officially reached a cooperation agreement with Li Tian. In the next two years, Li Tian will become the global brand spokesperson of Haier Group." Fang Shijie announced the answer with a smile. One of the leaders in the Chinese business world and the most dazzling superstar in the Chinese sports world have joined forces, which is a big news worthy of being a big book.

"Mr. Fang, why did Haier Group choose Li Tian as the spokesperson for its brand?"

"First of all, Li Tian is a very outstanding athlete, and Haier Group is also an excellent enterprise. The cooperation between the two is believed to create a new situation. Haier Group is now in a period of rapid development, but it has unlimited potential like Li Tian and is constantly moving towards the highest level in the world. The goals of both are the same. It can be said that Li Tian can well reflect Haier's corporate image. And I believe that as Li Tian becomes more and more famous internationally in the future, it will definitely help Haier brand expand its influence in the overseas market." Fang Shijie said jokingly that Haier did have several candidates for the selection of brand spokespersons. They are also well-known in China, but in the end, they decided to hire Li Tian as the leader.

"So can Manager Fang reveal the total amount of the contract signed by both parties? According to the media's previous evaluation of Li Tian's value, this should be a big contract." Although the reporter raised this question that everyone is very concerned about, he did not expect Fang Shijie to answer, because the amount of the contract is a very important business secret for both parties and is often related to future interests. Therefore, in previous commercial cooperation, neither enterprises nor individuals would be willing to disclose the specific amount of cooperation to the media.

"Of course there is no problem with this!" Fang Shijie's pleasure made the reporters present immediately wonder whether he had heard it wrongly. Is Haier really planning to announce the amount of cooperation between the two parties?

"The Haier Group has a considerable sincerity in this cooperation with Li Tian. After internal discussions, the group company will pay Li Tian a total of RMB 25 million in the next two years. Of course, Li Tian does have such value." Fang Shijie smiled and threw a "heavy pound bomb" at the reporters on the court.

"Oh my God, 25 million!" Many reporters on the court screamed desperately.

"Average a huge contract of 12.5 million yuan per year, wouldn't Li Tian become the most valuable star in China? Yao Ming's advertising fee in China is not as high as him, so Liu Xiang doesn't have to compare, it's too far." Some reporters who know a lot about this situation couldn't help but exclaimed that according to the news on the 2005 China Sports Star Income Rankings selected by relevant institutions last year, Yao Ming ranked first with RMB 150 million. In addition to his high salary, nine commercial advertisements earned him tens of millions of dollars. The second place was the "former Chinese Flying Man" - Liu Xiang. With an Olympic gold medal, the total income of each year reached 23 million, but with the same level as the "former Chinese Flying Man", Liu Xiang, who won 23 million in total, but with the same

Yao Ming has a very far gap. If we look at it last year's standards, Li Tian's first advertising contract this year can squeeze him out of third place. Moreover, this year's major competitions lacking hurdles, Liu Xiang's commercial value has declined compared to last year, while Li Tian has continued to compete from land to water. In this way, Liu Xiang is even more unable to threaten Li Tian's second place position. According to some insiders, even Yao Ming, the number one star in the Chinese sports world, his highest single commercial advertising contract in China is only 12 million yuan, which is very obvious from the 25 million yuan offered by Haier Group for Li Tian. This also makes Li Tian well deservedly become the "king of advertising" in China.

Looking at the surprised expressions of the reporters off the court, Fang Shijie and Xu Hongwei, who were sitting on the rostrum, couldn't help but smile. The total amount of the contract was announced to the media was a consensus decision after mutual discussion. On the one hand, the huge contract fully demonstrated the sincerity of Haier Group in cooperation. Even if it was Li Tianken, many "sky fans" would not agree. Moreover, the media would definitely report Haier's sky-high contract. In this way, the publicity effect was more ideal than advertising on TV stations; on the other hand, it was to send a message to those manufacturers who were "interesting" to Li Tian - if you want to cooperate with Li Tian, ​​then you have to show sincerity like Haier Group.
Chapter completed!