The first night of this World Swimming Championships belongs to the Chinese swimming team and also to the Chinese swimming fans. They truly feel the hope of the rise of China's swimming, so they are excited and have reasons to be excited.

The strong performance of the Chinese team on the first day of the competition also won praise from many media at home and abroad. Even the Japanese team, which has always regarded the Chinese team as Asia's biggest opponent, had to admit in an interview with the media after the game that the strength of the Chinese swimming team is now something other Asian teams cannot compete with. Judging from the overall strength shown by Chinese players today, it will take a long time for other Asian teams to catch up with the Chinese team's "steps". At the same time, Yamamoto Miyamoto was also amazed at the fact that the Chinese team was able to improve its overall strength to a level that can compete with the world's top-notch team in such a short time. And many Japanese media reporters who came to China with the Japanese team, no one dared to say such arrogant words as the Japanese team to surpass the Chinese team and become the new overlord of the Asian swimming world.

"The Chinese Navy World Championships made a full-scale attack on the first day, and the men's relay event rewrites the history of China's swimming!" - "China News Weekly" used this as the title and made a comprehensive review of the performance of the Chinese swimming team in the first day's competition on the second day in a significant page, fully affirming the achievements made by the Chinese team.

"Li Tian began to move towards the core, and the Chinese relay team won the first World Championship medal in the men's event!" - The important position on the front page of the "Football" newspaper gave a very high evaluation of Li Tian's performance on the first day.

"The US team defeated again at a critical moment, and the Chinese men's 4-by-100-meter relay event exceeded the pre-match goal."

"The Chinese team re-established the dominant position in Asian swimming. Yamamoto Shizuka said: It will take at least ten years for the Japanese team to catch up with China." - "Sports Times" also expressed optimism for the future development of the Chinese swimming team. For a considerable period of time, no one can shake China's leading position in Asia.

"What is the gap between China's swimming and the world's most powerful people?" Amid the praise everywhere, some news media still maintained their sober thinking. China Youth Daily conducted in-depth reflection on this title. The article analyzed: In terms of the overall strength of the Chinese team, although it has already made a qualitative overflow compared with the previous level, compared with the traditional powers of the United States and Australia, the gap is still very obvious. This gap is not only reflected in the individual level of the athletes, but also in the background of this sports event.

The rise of a project is not supported by the outstanding performance of a few outstanding players in the world competitions, but by relying on a scientific training system, a complete talent training system, and a broad mass base. This is the most important point, but in these three aspects, we are exactly where we lag far behind world-class teams. In the United States, almost every university has its own professional swimming team, where students can get professional guidance that is almost the same as professional players. In many middle schools, special swimming pools are also specially built. Swimming even enters students' daily study and life as a compulsory course. Such a large basic group provides great space for professional teams and national teams to select talents. In contrast, in China, schools with dedicated swimming pools can be said to be rare, even if

Most of them are used for entertainment, and they cannot find talents and cultivate talents at all. As a major sports country, China's professional swimming pool area is only 67% of Australia's, which seems not much different, but don't forget that Australia's total population is less than 25 million, and the population of many provinces in China is even several times that of family members. If compared with the United States, it will be farther apart, only 8% of the other party's. The lack of mass base directly leads to the difficulty of talent selection and cultivation. This is why in the United States, Australia and other countries, talented young rookies are always emerging. On the contrary, it is difficult to discover the key to talented players in China, the world's largest population country. The view of China Youth Daily has slowly calmed down many Chinese swimming fans who have begun to be blindly optimistic.

The news of the first day's game is definitely not just focused on the Chinese team. South Africa's relay event will naturally be popular among the media. The US team, which performed poorly in the men's relay final, should have become another focus. Some pessimistic American journalists have even begun to worry that the US team will likely be replaced by their old rival Australia in this World Championships.

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"Claudia, wait a moment, you are responsible for notifying several deputy generals of the company, marketing department, and several persons in charge of the promotion department. You will arrive at the company for a meeting at 8 o'clock tomorrow morning and make the final decision on the issue of commercial cooperation with Li Tian!" Ms. Sandlin, who had been quietly sitting in the back seat of the car, suddenly turned around and said to the beautiful secretary beside her.

"Yes!" Claudia nodded and responded.

"...President, are you planning to accept Xu Hongtao's offer? The price they offer is higher than Thorp's, and it is a sky-high price in the track and field industry!" Claudia has been working with Sandrin for ten years. As the right-hand man of the president, she knows the business secrets of many companies, and naturally knows Xu Hongtao's offer during negotiations.

"Well! There is not much time left for us. We must get Li Tian. After watching this game tonight, I became even more determined. Even if it was worth paying a little more." Now Li Tian can only be described as hot. The breakdown of the negotiations with Nike has been known to many people. Originally, there was no hope for various businesses to become active again. According to Sandlin's own understanding, many senior executives of internationally renowned companies have met with Xu Hongtao during this period, including "Li Ning", a local sporting goods manufacturer in China. This is

A very powerful competitor, last year, in the competition for the 2008 Beijing Olympic Games partner qualifications, the competition between "Li Ning" and "Adidas" reached a fierce momentum. In the end, Adidas defeated the opponent at a huge price of US$1.3 billion. However, as the number one brand of sports goods in China, "Li Ning" has advantages that other foreign companies do not have. If they demand cooperation with Li Tian under the banner of revitalizing national brands and provide a high-value contract, Li Tian may go to the other party, which is definitely not what Sandlin is willing to see.

"Li Tian is a crucial link in the company's future brand promotion strategy. If he is not involved in his franchise, the effect will be greatly reduced, and the huge investment in advance cannot produce the greatest benefits. He will be our Adidas' best partner in the future." In the market strategy formulated by Sandlin, Li Tian's strong influence in China is what they urgently need.

As Ms. Sandlin said, Li Tian and Adidas are the best partners, and Xu Hongtao also agrees with this. Adidas' corporate slogan is - "Nothing impossible!", which is very consistent with Li Tian's personal image. Since Li Tian entered the professional sports world, he has always appeared as a "magic boy" and "creator of miracles". He won four World Youth Championships at the age of 16, broke the 200-meter track and field barrier that had been maintained for 20 years as a Chinese player, and created good results in the highest level of Golden League; he was selected as a track and field player and represented the Chinese team in the World Championships, winning the first medal in the men's event in one fell swoop... All of this was regarded as "impossible", but Li Tian turned these into reality one by one, which was completely in line with Adidas' corporate spirit.

Secondly, Adidas is a German company. Li Tian happened to be studying in Germany, which is enough to make him have a good impression of this company. Li Tian also has a high reputation in Germany, which is also a condition that Adidas can use. Moreover, Li Tian stays in Germany most of the time, which brings convenience to the cooperation between the two parties.

In addition, Adidas has become one of the largest partners of the 2008 Beijing Olympics, and Li Tian is the most influential sports star in China. The cooperation between the two can use each other's advantages to achieve their respective goals. Through Adidas' brand effect and global network, Li Tian's image is promoted to every corner of the world.

Early the next morning, senior executives from Adidas China rushed to the company. After a group of people locked themselves in the meeting for more than half an hour, everyone reached an unanimous decision - to officially sign Li Tian.

"...Okay, since neither of us has any objections, I hope that both parties will officially sign the contract in the afternoon and invite a press conference to hold a press conference. Mr. Xu can fully represent Li Tian!" The next morning, Xu Hongtao received a reply from Adidas, and the other party finally made concessions on the terms with disagreements.

"No problem, I can sign a contract with your company with a full-time representative Li Tian. I believe this cooperation will bring satisfactory results to both of us!" After shaking hands with Sandlin to congratulate him, Xu Hongtao could no longer control his excitement. After all, this is the largest contract he has taken over since he became an agent. A huge sky-high contract of 40 million euros in five years is enough to make Li Tian join the ranks of the world's top stars in one fell swoop.
Chapter completed!