When promoting new products, it is very important to grasp the timing. During this period, there are many holidays, Christmas and New Year's Day, and the general public has relatively more leisure time.

If you can't catch up on Christmas, you can still catch up on New Year's Day. Liu Shengnan directed the sales department to contact various channels in order to unify the listing on New Year's Day.

The competitors are not vegetarians. The earliest one obtained this information on the 28th and the latest one also obtained it on the 30th, which caused shock and a little panic...

Modrala is the largest mobile phone manufacturer in the United States, with product sales accounting for 30% of the US market, which is similar to the mobile phone share of Chongshi Group.

I learned from a seller that Chongshi Group will launch a new mobile phone on New Year's Day, which can load "mobile text messages". Senior executives immediately organized a meeting to discuss countermeasures.

At this time, product competition is preferred by functions. In terms of hardware and most software, the current mobile phone product quality is similar. The strongest ones are not much stronger, and the worse ones are not much worse. In addition, information circulation is not convenient, and slightly stronger ones are largely erased during the circulation process, and ultimately reflected in company strength, or advertising, and of course, populism.

"We have not heard of any new features in advance that this new mobile phone from Chongshi Group has developed. Mobile phone text messages are easy to understand, just using mobile phones to send messages. Not to mention how useful it is, our products will have a great impact on the market. Everyone, why not say whether you have any information about this before, or how to deal with challenges." This is the general manager's words, and the goal is very clear.

The vice president of procurement touched his nose, "Actually, when we were purchasing parts, we heard three months ago that Chongshi Group's mobile phone business department ordered a batch of special parts. Unlike the past, I mentioned this information in my two consecutive monthly summary. I think those special parts are for this batch of mobile phones."

He had complaints in his heart. He had reported it before, but everyone was slow to react. Now that his products have come out, he remembered to study countermeasures.

The deputy general manager in charge of research and development asked, "Did it start three months ago? It seems that they have been working on this new phone for a long time."

The vice president of sales shook his head, "It won't be very early. According to our observations on them, as long as the new product technology is established, they will organize production and then quickly launch it to the market. With their strong R&D capabilities, it should not take long for this new function, which is said to be not complicated."

The vice president of R&D curled his lips. I am the one who is responsible for R&D. What do you, an outsider, know?

The ultimate result of technological research and development is to simplify complex problems; consumers must use new products and new functions to make it easy to operate; if it is not simple, there will be no big market. Usually you ask us a lot, and this technology is simplified so much.

He shook his head, "Simple use does not mean simple research. Although I haven't seen this new phone yet, I have started customizing parts only three months ago and have only been launched on the market in a few days. I think this process is not simple, and this phone is particularly unique. The technology of Chongshi Group, both software and hardware, is very powerful."

"However, I don't think it's too nervous. Our Iridium is gradually launching, and people who want to have mobile phones want to have unimpeded calls around the world; and this plan, excluding them, is still not as good as ours, unless they launch a system themselves."

The marketing director said lightly, "Iridium has not yet been connected to the network and covers a very small area. According to customer feedback, the signal is not good in slightly remote places. When you receive a call, you need to run to a very spacious place to answer it; in some mines, even if it is very spacious, you can't hear it clearly."

"Joint Group should not launch such a system. They are jointly developing ground transit stations, including our government, and are also involved. So, we cannot just focus on Iridium, but also face their various new products."

He is responsible for collecting Hull's analysis of market intelligence, knows a lot about many things, including the advantages and disadvantages of his own and competitors' products, and also strives to collect relevant information about competitors.

The vice president of production said slowly, "For products, we are only responsible for production and quality, appearance and performance, etc., and need to provide them with them in other departments. But I still want to talk about my opinion. If the market competition is divided into different levels of competition, the ones who go to the Star should be the well-deserved high-end ones, and the ones who go to the Chongshi Group and other competitors are medium and low-end ones. Only we are high-end ones... In the future, there may be European ones, and the middle and low-end ones will fall into a melee."

"I think that even in the future, there will be no more users using high-end products. Not to mention the answering issues mentioned just now, there will be cost issues. Once the transfer station is launched on a large scale, the operating costs will be greatly reduced, while the Iridium will not; as a result, those high-end users may either cancel their accounts or reduce their frequency of use."

This is a core problem. No one’s money is blown by the wind. A problem that can be solved with one dollar will not be too stupid to solve with ten dollars.

The deputy sales manager nodded and agreed, "When using products, everyone emphasizes a cost-effectiveness. In our office, if you can use a mobile phone with a transit signal, no one will use an Iridium phone... The call cost is five times higher. For those who rarely go to remote areas, their first choice must be not an Iridium phone."

"So I think our mobile phones should have that kind of function, and even develop more new functions. I don't know how Chongshi Research Institute works and can come up with so many new functions..."

The vice president of R&D sighed, "The operating mechanism is different. In the past, we wanted to recruit experienced research and choose. As Chongshi Research Institute became larger and larger, some high-quality talents went to Xiangdao, either starting their own businesses or entering Chongshi Group or universities. Now, as long as we are in related majors, we are afraid that they will not come."

"The management model of Chongshi Research Institute is different from ours. It is true that planned projects are planned. Researchers are encouraged to create their own projects. As long as it makes sense, they can be approved and provided with corresponding funds. They hold product technology auctions every year, and many of them get the technology like this."

His words made the senior executives silent. In terms of research funds, the company is still generous in taking action, but it is limited to the company's plans. The Chongshi Research Institute is doing this purely to use money to suppress people and use money to disrupt the research market...
Chapter completed!