Modrara mobile phones occupy almost 30% of the market share in the US market and Chongshi mobile phones, but they are not comparable to other markets.

In the island of Japan, the mobile phones account for 25% of the market share, and the rest is less than 10% of the market share, and the rest is less than 50% of the mobile phones in the island of Japan. In Europe, the mobile phones account for 30% of the market share, but it is still less than 10% of the market share, and the rest is occupied by the Japanese brands in the island of Japan.

Therefore, the new mobile phone of Chongshi Group will be launched on New Year's Day, which shocked not only Modrala, but also other mobile phone manufacturers.

After many manufacturers heard that such new functions appeared, they also held meetings for discussion, but since they have always been runners and followers, their discussion result was: keep a close eye on this new technology, buy or exchange it with patented technology in a timely manner.

There is also a mobile phone manufacturer in a small country in northern Europe. The final conclusion they came to is: if you can buy this technology, buy it, and if you can change it; but you will never be affected by such fancy and whistle technology, and continue to take the solid and simple route as always, make your own characteristics and achieve the ultimate...

It took a long time for Chongshi Group to find out about the countermeasures of a competitor, but after the new mobile phone came out, it had a great impact on the market.

With the increase in the number of base stations, the growth rate of mobile phone users is accelerating.

The new mobile phone was launched on the 22nd and was known to people around the world on the 24th because not only were there agents promoted it, but also a large number of advertisements. The advertising slogan that made people talk about was, "You can write a letter now without wasting paper." "I know your thoughts in an instant."

At 8:30 on the 1st of New Year's Day, 1992, Liu Shengnan and three sales departments appeared on Fifth Avenue of Niuyoke. There is a store here, which is Niuyoke's general agent's own store, and all the products sold by Chongshi Group's home appliances, and mobile phones are one of them.

Although the door was still open, there was already a long queue outside the door, and everyone in the queue looked at the introduction poster of the new mobile phone on the window.

Li Daoqiang, a man in his thirties, asked, "Mr. Liu, it's still early, won't we go in and take a look?"

Liu Shengnan did not directly answer his question, but asked him, "How many people are queuing up?"

The woman next to him, He Qingying, responded, "More than 260 people, and some are joining."

Liu Shengnan asked with a smile, "Seeing so many people queuing up, do you have any good solutions?"

Li Daoqiang responded, "In the United States, there seems to be no solution. If they open the door at nine o'clock, it is impossible for them to open the door at eight fifty-five."

He Qingying smiled and said, "Not only in the United States, there is no solution, but also in other places. For merchants, such a long queue is what they hope for and is also an advertisement. Use people's herd hearts to attract more people to participate."

Another man is only in his thirties, Wei Jiqiang, sales manager in charge of North America. He smiled and said, "There are people watching the fun everywhere. After three consecutive days of advertising, I am worried that the eight thousand units that Kojika entered will be snatched away."

Not only does Nioke have a large fixed population, but also a large number of migrant populations. Many of the people who come here are upper-class people from other countries, so this time he gave Kojika the largest share...8,000 units.

He Qingying smiled and said, "Although we don't want hunger marketing, we can only think of hunger marketing as a time. If others don't have such a mobile phone, the market will not shrink."

Wei Jiqiang nodded, "It's not hunger marketing for hunger marketing. Mr. Liu, why don't we increase marketing efforts in the United States to occupy a larger market?"

"According to the information I have observed and collected, our advertising and promotion costs are one to two percent less than our competitors. If we increase the cost by one or two percent, sales should be increased."

Liu Shengnan did not respond immediately, but glanced at the three of them.

After a while, she said, "Our production capacity is only so large. If it is expanded, the consequences will be either price cuts or production restrictions. Overall, it is not cost-effective."

In fact, in 1981, Long Jianhua and Yuwen Xing talked to her. The overall strategy of the group: to be the leader of a country and to be the leader of the world. Generally speaking, the market share is no more than half, but not less than 20%. It is good to compete, as long as you save this share. As for other companies, whether they are dead or alive, it has nothing to do with the reign of the reign.

Over the years, they have formed a tacit understanding and have always been implemented.

So in this way, the development of Chongshi Group has not been significantly targeted, which is also the result of a sensible development. Judging from the current situation, this strategy is also very successful.

After a little explanation, Liu Shengnan asked again, "If Kejika suddenly cuts off relations with our group, how should we maintain Nio Yoke's market share?"

The three fell into deep thought.

After a while, He Qingying responded, "At present, although he wants us to make more profits, he dare not break off relations with us because our products bring him too much benefits and no other competitor can replace us."

"In the future, if the benefits we bring him are reduced, we may bargain with us, but it will not be interrupted at once. If we really want to leave us, we can find another agent during the period of his bargaining, or even open stores directly in Nioke and other markets, which will permanently eliminate this hidden danger."

"But I don't think he will leave us easily, just as we won't leave him easily. It's a loss to both sides."

Liu Shengnan nodded, "If you consider problems, you must have such an idea. In most cases, those who do business are based on interests and focus on interests. But we cannot just want good cooperation and not think about the worst outcome. This is also a kind of preparation to prevent rushing in emergencies."

This time she came to the United States. In addition to bringing a manager, she also brought two salesmen who performed outstandingly and were training as reserve talents. She said that she was trying to inspect the sales of new mobile phones, but in fact she was also cultivating them. Another point is that she felt that she had to calm down and understand some grassroots practices and ideas.

When you reach the top, if you don’t understand the thinking and behavioral habits of grassroots people at all, the decisions you make may be feasible in theory, but you may not be able to implement them below, or the effect will be greatly reduced.

After taking a look at the growing team, she said, "Let's go. Go to the square and go to Europe."
Chapter completed!