The "Grand View Garden" in Nancaiyuan in Beijing, which was converted from a former park, was used as the filming location for Dream of Red Mansions. It was opened to the public at the same time as the TV series was broadcast last year, and it reaped the greatest benefits.

Now it has become the most popular tourist destination in Beijing and a money-making rake for Xuanwu District.

Let this district, which is relatively backward in economic development among the eight districts in the capital, have a cornucopia of wealth that can continuously be created.

The main actors of the TV series "Dream of Red Mansions" also became an instant hit and became the most watched local stars in the country. They were invited to the stage by major variety shows. They were in the limelight for the first time as TV actors.

Singers, movie stars and comedians.

And Ning Weimin, who has advanced consciousness, fully understands the value of IP, and knows the correct way to play, naturally wants to strike while the iron is hot to take advantage of this trend.

In fact, when he returned to China this time, he planned to discuss how to develop related products with the art colleges and industrial art manufacturers that he worked closely with.

In his eyes, with the current backward business vision and application methods in China, the craze caused by TV dramas is a complete waste. It is obvious that they can earn a hundred yuan, but they only see one yuan.

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Ning Weimin was really not talking nonsense. He took Matsumoto Keiko to take some time to go to the Grand View Garden.

I found that there were so many people there that there was literally nowhere to stay. Even tourists from out of town came here because of its reputation, treating it as a tourist destination comparable to the Forbidden City.

However, the tourist souvenirs in the entire scenic area are mediocre and there is nothing to praise.

In addition to bread, soda, popsicles, film, and kangle fruit, the most popular items sold in the scenic area shops are some stills, postcards of characters in the Red Mansion, bookmarks, desk calendars, wall calendars, playing cards, and comic books.

And on such a hot day, the souvenir shop didn’t even have a paper umbrella to protect the sun, or a round fan suitable for ancient costumes or taking pictures. What they sold were the recently popular sandalwood folding fans and traditional paper folding fans. Just say there are.

Be so stubborn.

The kind of pendant with commemorative words that can be hung around the neck is an imitation jade pendant, and it sells very well.

However, it is also a common commodity of resin and plastic, and there is no original idea.

The remaining products that have been neglected are basically just to fill the counter and make the products appear richer.

For example, some glass snuff bottles, small cloisonné objects, porcelain vases, and the Four Treasures of the Study.

It really has no special features. It is basically a duplicate of most of the scenic spots in Beijing, and has almost no connection with the IP of "Dream of Red Mansions".

But Ning Weimin is different. He has a vicious vision and is willing to play tricks.

After two days of meetings and discussions, the decision was made.

He asked the Sculpture Department of the Academy of Arts and Crafts to produce a design draft, and then the silk figurine workshop of the Brocade Box Factory and the silk figurine group of the Meishi Street Sewing Society jointly produced twelve golden hairpins, twelve pairs of hairpins, and twelve pairs of hairpins according to the drawings.

There are five thousand sets of silk figures each.

In almost the same way, he also asked the Ceramic Department of the Academy of Arts and Crafts to be responsible for the drawings, and the Jingcheng Handicraft Factory produced two thousand sets of blue and white porcelain tableware and pastel porcelain tableware with twelve golden hairpins.

He also placed orders with badge factories and palace lantern factories.

The badge factory is required to design and produce Baoyu's psychic jade, Baochai's golden lock, Shi Xiangyun's golden unicorn, and Daiyu's white hairpin, according to the TV series, 20,000 pieces each.

And 40,000 small mirrors with the four characters "Feng Yue Bao Jian" engraved on the back.

The Palace Lantern Factory is required to produce 6,000 glazed lanterns from "A Dream of Red Mansions", the kind that can be lit with small light bulbs and AA batteries.

In addition, Ning Weimin also asked the Jingcheng Embroidery Factory to produce two thousand sets of round fans, incense fans and paper umbrellas with twelve golden hairpins and figures in the Red Mansion.

Twenty thousand purses.

Ask the Meishi Street Sewing Club to make another 2,000 pieces of velvet flowers, pom-poms, and velvet birds.

The street factory in Donghua City has already started producing small flower accessories.

But to a certain extent, we also hired the original master craftsmen and began to restore the traditional silk flower project.

It can be said that Ning Weimin's plan has basically covered various distinctive products in "Dream of Red Mansions".

He even communicated with the polar bear who could make concentrated juice and ordered 10,000 bottles of rose water, which was about the size of two taels of white wine packaging.

But in the end, it was the order he placed at the gold wire inlay factory that was the largest, the most exaggerated, and the most surprising.

Even the leadership team of the gold wire inlay factory was surprised by this.

Because he actually asked the factory to create a set with a cost of 3 million yuan and a total weight of about 36 kilograms based on the design draft given by a professor from the Sculpture Department of the Academy of Arts and Crafts, with the theme of "Illusion of Taixu"

A set of gold sculptures.

This is a shocking move. Since the founding of the People's Republic of China, no one has used such expensive materials to do such a thing.

What's more, the price of gold jewelry in China this year was only 80 yuan per gram.

This means that if the job is done well, the manufacturer should have a profit margin of hundreds of thousands.

As manufacturers, how can they not be shocked or excited?

Just to be honest, this job is sweet and sweet, but the factory dare not agree without permission, and must report it to the superiors.

However, at any rate, the co-branded gold lighters of Picardon and Goldlion were commissioned from this factory, and the two parties have already had large transactions.

Moreover, the Light Industry Bureau and the Cultural Relics Bureau Ning Weimin had their support, and the matter was finally approved.

And this means that Ning Weimin will soon have a set of treasures that are so golden and shiny that they can blind the eyes of ordinary people.
Chapter completed!