"I'm still not pregnant." When Ye Da Shao saw Ye Kai, he looked depressed.

"Nonsense, if you get pregnant so soon, it will definitely not be your seed." Ye Kai comforted.

"It seems that IVF is not reliable..." Ye Jianhuan sighed.

Ye Kai looked at Ye Jianhuan and found that after a few days, Young Master Ye's brows were tightened a little again, and a trace of wrinkles appeared on his forehead under his hair. He really turned his head white for this matter.

"Everything like this is true." However, Ye Kai didn't have any good suggestions on such things.

In fact, everyone attaches great importance to the issue of offspring, especially in a wealthy family like the old Ye family, the eldest son and grandson have been married for many years and have not had any offspring. This is very troublesome.

Not to mention anything else, the uncle Ye Zijian and aunt Li Meifang are particularly concerned about this matter, which makes Ye Jianhuan feel a little embarrassed. She has been staying in the capital recently, and she has never dared to go home on the excuse that the company here needs business guidance.

"Recently, more and more advertising companies have been engaged in, and the profits in this area are not much. I plan to settle the advertising business, concentrate on developing entertainment companies, and prepare for filming a few films and TV series." Ye Jianhuan mentioned his development plan, hoping that Ye Kai could provide him with some more pertinent suggestions.

When Ye Jianhuan was in Yangzhou City, he started out with advertising business, and later he gradually started to grow his business and developed into the entertainment industry.

However, the revenue of the entertainment industry has far exceeded that of the advertising business recently, and there are more and more small companies entering the advertising market recently. The phenomenon of grabbing business is very serious. In addition, Ye Jianhuan's mind is gradually no longer in the advertising business, so the company's advertising business is also declining, so Ye Jianhuan has the idea of ​​simply getting rid of the advertising business and focusing on the entertainment industry.

Especially in recent years, Ye Jianhuan has developed a strong interest in film and television drama production. He plans to shoot several film and television dramas. He will try how deep the water is here?

Ye Kai thought about it and thought that it was impossible to ask Jianhuan to develop into film and television production.

Because Ye Ziping stayed in the publicity department for a long time, the old Ye family is quite familiar with this business. Now Ye Kai’s mother Meng Zhaohua is in the Mingzhu City Propaganda Department. In fact, the business of radio and television is also led by them, so it is very convenient to develop this business and does not require too many favors from outsiders.

Moreover, in Ye Kai's opinion, film and television production will also enter a period of prosperity and development in China, so you can consider intervening.

However, Ye Kai felt that Ye Jianhuan was not a very wise choice to give up his traditional advertising business.

In Ye Kai's view, the future development of domestic advertising business is much greater than the prospects for film and television production. Ye Jianhuan gave up the foundation of advertising business, which is actually a way of losing the foundation and not worthy of advocating.

"In my opinion, advertising business should not be cancelled." Ye Kai expressed his opinion very clearly.

Ye Kai knew very well that Ye Jianhuan had put a lot of effort into advertising business at the beginning. With the current scale, it was really not easy. Now he suddenly wanted to give up this business, which is really a pity.

Because the golden period of the domestic advertising industry is coming.

In fact, the development of the advertising industry in China can be said to be quite bumpy.

After the founding of the People's Republic of China, with the strengthening of the planned economy and the loss of corporate autonomy, it meant the completion of the advertising market. The beginning of the Cultural Revolution caused the advertising business to almost completely stagnate, leaving only cultural advertisements such as model operas and movie advertisements, and industrial and commercial advertisements completely disappeared in the mainland c

After the reform and opening up, with the process of marketization of products in the 1980s, domestic industrial and commercial advertising was able to recover and develop rapidly.

However, at the beginning of the recovery of the advertising industry, a large number of advertisements were production power advertising. After enterprises gained initial business autonomy, in the face of the poor information channels, some enterprises have begun to look for sales channels, while some enterprises have begun to discover the role of advertising in opening up sales channels. They are eager to advertise in newspapers, radio, and television.

At this time, advertising is a life-saving straw for enterprises, and the modern advertising myth of "one advertisement saves a factory..." can often be seen in newspapers.

In the early stage of advertising recovery, when companies realize the role of advertising, the advertising method they adopt is very simple: from factory doors to workshop machinery to factory director speeches, there is not much creativity in the three-parameter formula, but it represents the starting point of domestic advertising development.

After years of national unified sales, enterprises faced the market and users for the first time, so "Who am I, where do I produce what..." became the voice they most eager to convey, after all, advertising cleared the information.

Later, with the exchange of international advertising, the horizons were broadened, and domestic advertisers were no longer satisfied with simple advertising design and publishing work. After 1985, domestic advertising company services took another big step forward and began to move towards a development stage that centers on creativity and provides customers with full service.

After entering the 1990s, joint venture advertising companies began to appear in large numbers. The industry development and integration brought by foreign funds have greatly affected the concepts and business operations of local advertising companies. The domestic advertising industry has also entered an unprecedented booming stage. In all aspects of advertising operations, business operation capabilities such as planning, creativity, and production have been continuously standardized and improved.

Two years ago, in order to compensate the advertisements of various provincial stations after broadcasting news, CCTV promised to do two things every year. One was to invest in CCTV, and hold a TV advertising selection every year, which was called the Impression Award, which was awarded by the Ministry of Radio and Television, which was later the Advertising Starlight Award. The second was to invest in a high-level advertising training every year to share with provincial stations. A few years ago, "the cross-strait" and "the advertising exchanges between the two sides of the Taiwan Strait and the three places came from here. This matter has a meaning of cultivating competitors, but the more meaningful idea should be to improve the level of the national advertising industry.

"In the past few years, the supply of products was in short supply, so the task of advertising companies was relatively simple. They just needed to promote products to consumers. The work generally tended to be external communication, such as shooting film and television, making graphics, publishing media, etc., and they considered product positioning and long-term brand shaping. The business was easy to do, and it could be said that they made money by closing their eyes." Ye Jianhuan said to Ye Kai, "But now it is different. The mechanisms of major advertising companies are not flexible enough, the services are monotonous and weak, and the concepts are quickly out of date. After a period of training, many excellent advertisers switched jobs and set up their own advertising companies. The phenomenon of grabbing food is very serious, so I plan to stop this business and concentrate on film and television production and entertainment."

Ye Kai nodded to express his understanding. He knew that these small advertising companies generally used the knowledge they learned in their parent company, and were basically based on advertising production and media agency, and rarely involved corporate strategies. Because small companies have limited strength and cannot take on everything, they have cooperated outwardly, such as film and television, printing, public relations outsourcing, etc., and they only do the most core part, namely creativity and media agency.

Because everyone's operating model is relatively the same, in order to grab a job, everyone is desperately comparing creativity. Although many excellent private advertising and planning companies have emerged, the market has also become extremely cruel. Therefore, Ye Jianhuan had the intention to give up this business. He had to devote his main energy to other more profitable industries.

Another problem is also very serious, because the domestic companies are gradually mature, and the demand for advertising companies is no longer satisfied with some designs and advertising, but requires higher strategies to be guided. However, domestic advertising companies have inherent shortcomings in this regard, so they seem a little weak.

In recent years, with the development of the new technology park, the top 20 international advertising companies have entered Mingzhu City. They have brought advanced advertising concepts, brand models, and operating methods, which have refreshed domestic companies. Therefore, many large companies with promising development have gone to international competition, which has made it more difficult for domestic advertising companies to survive.

"The more you are squeezed by a large international company, the more you have to face the difficulties." Ye Kai insisted on his opinion.

"Then you give me some advice. I don't know what to do. Jianhuan's mind was not on this matter at this moment, so he simply turned the blame on Ye Kai.

"I can't care about it now..." He shouted and turned around.

If it were normal, he would have thought of a way for Ye Jianhuan to develop the advertising business, but now he is plagued by everything and is facing a big deal in Russia, so he definitely has no time to pay attention to it.

However, Ye Kai was unwilling to let Ye Jianhuan give up his advertising business, so after thinking for a while, he thought about something, so he said to Ye Jianhuan, "I have a business that can allow you to do it for a while. Not only will the profit be considerable, but you can also make the advertising reputation of your company. Are you interested in the next step?"

"What business?" Ye Jianhuan was really interested. Since Ye Kai said that the profit was considerable, there must be some trouble here. So Ye Jianhuan temporarily put down his idea of ​​cutting off the advertising business and listened to Ye Kai's suggestions.

In Ye Jianhuan's feeling, as long as the second brother insists on it, nothing seems to be wrong, especially since recently, he has used Ye Kai's money to make money, which is easy and pleasant. No wonder he has the idea of ​​giving up the advertising business. If it were in the past, it would be difficult to make such a decision.
Chapter completed!