"What is ci?" As expected, Ye Jianhuan couldn't answer Ye Kai's expectation that his elder brother had been out of the advertising industry for too long in recent years. He didn't even know what the meaning of this noun was. This can also be reflected from one aspect why he had to abandon the advertising business.

"ci, to put it simply, it can be regarded as a corporate image." Ye Kai said to Ye Jianhuan.

"Oh, you want to do corporate image design, what content will be included?" Ye Jianhuan asked back.

"That, there is more content to be included..." Ye Kai replied.

ci is the so-called corporate visual image recognition system, while ci design is the design of corporate visual image recognition, including corporate name, logo, standard font, SE color, symbolic patterns, slogans, mascots and other aspects.

It is generally believed that CI originated in Europe at the beginning of this century. The earliest information seen so far is the case of the German Aeg Electric Company. In the 1920s, the company asked famous designers to design the three letters "aeg" as logos and use it uniformly on letterheads, envelopes and some products. This is the initial attempt to identify the same as the overall identity.

Of course, before this, similar examples of serialization and identity can be found in bank notes, military clothing, and religious activities.

In the 1930s, in the construction of subways in London, England, in order to make citizens quickly impressed by this emerging urban transportation system, the authorities invited famous designers to design and regulate various independent design projects in a unified form as much as possible, such as station signs, tickets, series posters, etc.

The unified form has appeared repeatedly in different designs, deepening the impression of citizens and achieving good visual effects.

After World War II, Europe's economy needed to recover urgently, and the United States also ushered in an unprecedented good economic development environment. Ci Design developed rapidly due to the intervention of major European and American enterprises.

During this period, the American international commercial machinery company ibm has been regarded as a model for the successful introduction of ci in the early stage.

"It is said that in the mid-1950s, the chairman of ibm asked the company's design consultant how the company could explore and create xing characteristics and effectively convey it to people in the world?" Ye Kai said to Ye Jianhuan. "This guest said that the advantages and characteristics of ibm should be conveyed through a design and unified the company's design. They used the three letters of ibm to form a new logo, and used the new logo with fast, smooth and highly industry characteristics as the commander to unify the design of the institute, which is refreshing. While the performance has increased significantly, the three integrated letters of ibm are known as the Lanse Giant."

In fact, the success of ibm has sent many advanced American companies to introduce ci design ranks.

"Then what does this thing have to do with me?" Ye Jianhuan asked back.

"If you want to keep your advertising company, you can start with CI design. This is an opportunity to make money and a good opportunity to make your company's advertising business a new life." Ye Kai said.

In fact, Ye Kai was very impressed by the expression of corporate America, especially the standardized design of ci corporate image like McDonald's. Although it is just a simple combination of red se and yellow se, no matter whether the design looks good or not, no matter where you go, as long as you see this combination, people will think of McDonald's and the taste of McDonald's burgers. To a certain extent, this is the designer's greatest credit.

"However, standardized design of ci is not only a decoration of corporate image, but also an internal culture, a guarantee of quality, a symbol of standardized and professional production. Its role should not be underestimated for the development of enterprises." Ye Kai said, "But many domestic companies nowadays do not realize this. The introduction of ci that has been developing abroad for decades is not the same in China."

Ye Kai was also touched when talking about this. A while ago, he walked in the streets and alleys of the capital and looked at it casually for a few seconds. He found that most of the domestic bank outlets were lacking in standardization, and the designs of the business points were varied, with completely different doors and logos, which seemed to be unconsistent, giving people a feeling of disorder and chaos.

The most important point is that today's advertising peers have not realized that this is a market gap.

Ye Kai keenly felt that this was a business opportunity. If you have the opportunity, you have to seize it. You must take action quickly and accurately. Otherwise, if you pass through this village, there will be no store.

"It sounds very complicated, how do you do it specifically?" Ye Jianhuan gradually became interested in Ye Kai's proposal.

"There are many examples that can be referred to, especially the CI designs of the Fortune 500 in the world, most of which are very reference-based." Ye Kai said, "In fact, to put it simply, it is nothing more than designing a unified lintel for the bank's business department. Can you understand so?"

"Understand, understand. I feel a little bit when you continue talking." Ye Jianhuan nodded and smiled.

"You can just copy the foreign model and operate it completely. The first step is to do a large number of investigations and write a feasible report based on the results of the investigation.

For example, how much does it cost to make a standardized lintel? You have to survey three cities in large, medium and small. On average, calculate how much it costs to find a lintel. This price may not be very accurate, but in order to give customers a sense of trust, you must follow all the principles of speaking with numbers, so that customers will think that you are more reliable in doing things. Simple assumptions are not possible, which will make people think that you have made a lot of money because you have been shadying him." Ye Kai thought about it while expressing his experience, "Then it is to design a new enterprise logo. This should be familiar to you for more than ten years of art?"

Ye Kai was not just saying that, he also took a pen and simply drew a schematic diagram for Ye Jianhuan on the paper, including the summary of the bank's lintel, image logo and Chinese and English fonts, etc., which looked clear at a glance.

"What kind of material do I need to use to express this kind of thing?" Ye Jianhuan immediately asked a key question. As an advertising background, he could naturally see what is more important.

"Just use aluminum-plastic boards. This material is not available in China. There is aluminum on the outside and plastic on the inside. You can repair and splice it with a machine. You can use it as a sculpture to make it, and you can copy it at will." Ye Kai replied, "You can contact the United States for this matter, and you can also get the agency rights of aluminum-plastic boards. This thing will be used in large quantities in the future. Then you can also build a factory to invest and do aluminum-plastic board production. This is all money!"

"This idea is worth a try." After hearing Ye Kai's words, Ye Jianhuan tried it out loud. He stood up and walked around for two times, and then said to Ye Kai, "Second, since that's the case, please help me take down the CI design business of the Construction Development Bank! This should not be difficult for you, right?"

"This..." Ye Kai immediately laughed when he heard this.

This matter is not only not difficult, it is simply easy. It is just openly making money from the father-in-law like this. It seems that it is a bit unfaithful and will be blamed by Miss Chu in the future. Ye Kai will not make such a low-level mistake.

The business of Construction Development Bank is not that it cannot be done, but that it cannot be done now. If you want to gain better experience, it is best to start with other banks.

Why choose a bank to promote this business? Ye Kai’s reason is the simplest and direct, because banks have the most branches in various places. For example, the Bank of China now has more than 16,000 business outlets across the country. What a large scale?!

If this business is taken alone, the revenue figure involved is estimated to be around one billion, and the net profit should be more than two or three hundred million.

If Ye Kai first takes his father-in-law's surgery and swallows him 200 million or 300 million at once, although it is not a big deal, he will definitely not be able to get over the face. At least he will feel embarrassed. Whose money can't be made, and he has to make his father-in-law's money? If that happens, Ye Kai will not be able to raise his head in front of the old Chu family.

If this matter starts with another bank, if you have a successful example, then contact the Construction Development Bank to follow the example, the quality of the problem will be different.

Ye Kai suggested, "Let's forget about my father-in-law's place, I suggest you start with the Bank of China."

"It's OK." Ye Jianhuan nodded, but didn't say anything difficult to do.

If Young Master Ye really wants to get a business, what is the Bank of China? But from a purely business perspective, all the procedures that should be reached must be reached, so as not to give others a handle and cause disgrace to the old Ye family.

The reason why Ye Kai chose Bank of China to do this is mainly because Bank of China is now the largest and most international bank in China, and must have a better understanding of the important introduction of Ci. Secondly, Ye Kai heard that Bank of China once invited Hong Kong's well-known designers to do preliminary standardized Ci designs, but has not yet been promoted.

This shows that the Bank of China intends to make major moves in the standardized design of corporate image, which is Ye Jianhuan's opportunity.

And as Ye Kai said, this matter is actually not complicated. It is nothing more than designing a 10go that later generations said, and just make it into a lintel. Of course, it is obviously not a simple matter to replace the lintel for more than 16,000 outlets. It is estimated that it will take several years to do it.
Chapter completed!