Chapter 559 The Rising Media Empire(2/3)
Looking at it now, being acquired by Lin's company is unlikely to be very successful.
Not only did Ming Pao Group become Ming Pao Enterprises, it was successfully listed and became the largest media group in Hong Kong. Now it even has a TV station.
Jin Yong only felt so relieved.
Xu Aiyi also understood in her heart that the current development of Ming Pao Enterprise in Xiangjiang has reached a bottleneck. The acquisition of satellite TV is indeed a stroke of genius, opening up the upper limit for the development of Ming Pao Enterprise.
But she also guessed that the reason why Mrs. Lin wanted to make the acquisition mainly with Lam Pictures was to check and balance Ming Pao Enterprises.
On the one hand, this can prevent one Mingpao company from becoming dominant, and on the other hand, it can also carry out a large-scale movement of personnel within the Mingpao company, which is called transfers but is actually a purge.
After all, most of the current managers of Mingpao Enterprises were brought up by Mr. Cha.
Killing several birds with one stone!
Mrs. Lin’s scheming and skills are really unpredictable!
Xu Aiyi couldn't help but feel a bit of awe.
Regarding the decision by Lam Films and Ming Pao Enterprises to jointly acquire Satellite TV Co., Ltd., it was just a formality at the boards of directors and shareholders' meetings of the two listed companies.
Just like when Tao Yushu decided to donate 100 million Hong Kong dollars to the mainland, all he had to do was make a phone call.
But after all, this is a transaction involving more than 2 billion Hong Kong dollars, and the formality still requires respect for the majority of investors.
In the morning, the Hong Kong Economic Journal reported that the two companies were meeting in the afternoon, and the news had already spread throughout the city.
During this period, the stocks of Ming Pao Enterprises and Lam Pictures had been fluctuating in the morning. Until the news was confirmed in the afternoon, the market immediately reacted and the stocks directly rose.
Until the two companies made announcements and submitted acquisition-related documents and information to the Stock Exchange, the company was suspended. The combined market value of Ming Pao Enterprises and Lam Pictures directly increased by 2 billion.
The market reaction was so intense that the two companies did not even need to issue a press release to draw a picture. The majority of investors had already imagined a wonderful picture on their own.
Movies, TV, news---isn't this a rising media empire?
Buy! Must buy!
A giant cultural media group that spans film, television, and news, the Shaw Brothers back then were not enough!
In addition to the two acquirers, Lam Pictures and Ming Pao Enterprises, even the shares of Hutchison Whampoa, the parent company of Satellite TV, the acquiree, rose a lot after the announcement of the acquisition.
The logic behind the rise of Lam Pictures and Ming Pao Enterprises is that they have new expansion in their business direction, while the rise in Hutchison Whampoa's share price is purely due to making money.
Hutchison Whampoa, a subsidiary of Satellite Company Limited, only invested a total of HK$1 billion and made a net profit of HK$1.1 billion in just half a year. Where can I find such a good deal?
As for selling the TV business, which had great potential, and thus losing the company's future potential, it may be a problem for other companies, but it has never been a problem for Hutchison Whampoa.
Hutchison Whampoa, under the leadership of Li Ka-shing, has always done whatever it takes to make money. Making money is the core business of this company.
The biggest impact of the joint acquisition of satellite TV by Lam Pictures and Ming Pao Enterprises is not the stock price, but the overall pattern of Xiangjiang's media industry.
Just as investors in the market have expected, a media empire spanning film, television, and news has taken shape. This is both an improvement and a huge challenge for Hong Kong's media industry as a whole.
Whether it is several listed newspaper companies or TV stations, everyone feels great pressure when they see this news.
The reason is also very simple. Sales of newspapers and periodicals and account opening fees are mostly maintenance expenses. To make big money, you have to rely on advertising.
Nowadays, Lin's Pictures, Ming Pao Enterprises, and Satellite TV have formed a group operation model, which will squeeze other competitors to a certain extent in terms of cost control, business transfer, target audience, business volume, etc.
This kind of squeeze may not be noticeable in a short period of time. After all, satellite TV has only been on the air for half a year.
But what happens over time? Has it gradually developed?
They are all old foxes who have been immersed in the media industry for decades, and they have a clear mind. However, facing Tao Yushu's aggressiveness, they can't seem to come up with a better way. They can only hope that they can withstand the offensive when they see the real chapter.
The news of Satellite TV's acquisition came out on Friday, and there was a lot of excitement throughout the weekend. The market only calmed down on Monday.
Lam Pictures and Ming Pao Enterprises are still suspended from trading until the second Friday.
"Ming Pao" suddenly published a press release detailing the details of the acquisition.
The details of the various interest negotiations were much clearer than the Hong Kong Economic Journal report, which immediately attracted the attention of many readers and brought the already silent acquisition case to the attention of the market again.
Interestingly, the Ming Pao report did not focus entirely on the two acquirers. In this report, Li Zekai, the second son of the Li family who is responsible for the actual operation of Satellite TV Co., Ltd., seems to have become the protagonist.
Born into a wealthy family, a newborn calf is not afraid of tigers. He used 500 million capital (only counting satellite TV license fees) to win 2.1 billion in half a year. This must be regarded as the shortest, fastest and most cost-effective investment in the history of Hong Kong business.
Such a huge success also made Li Zekai, the second son of Superman, famous in one fell swoop, becoming the most dazzling star in Hong Kong's business world this August.
Driven by "Ming Pao", many news media reported on the satellite TV acquisition case one after another, and Li Zekai's reputation as "Little Superman" spread like wildfire.
Recently, when Li Ka-shing communicates with many business partners, he often hears comments such as "there is a successor" and "a tiger father has no dog son".
He felt aggrieved and relieved at the same time. What aggrieved him was that he knew very well that the sudden swarm of media praising his son must be the work of Mrs. Lin.
Even if the trees are beautiful in the forest, the wind will destroy them.
She probably also understood that she had been in too much limelight recently, so in order to reduce her own attention, she pushed her son to the forefront.
With the media power she has at her disposal, it is easy to manipulate public opinion at this level.
But even if he knew Bai Tao Yushu's intentions, Li Ka-shing could not completely blame him.
Because even though his son acted as a shield, he still made a solid name in the Hong Kong business community and even in the Asian business community.
When young people enter the business world for the first time, not everyone has the opportunity to become famous instantly.
In the business world, "fame" does not necessarily equal "money", but it must equal "power"
Why did Liu Luanxiong become the "stock market sniper" talked about by everyone in the Hong Kong stock market?
The first battle was with Zhuangshi Group, the second battle was with Chinese real estate, and the third battle was with China Gas - the younger generation challenged the famous families and manipulated the big guys. This is the benefit of gathering power through fame.
The son's fame is completely different from Liu Luanxiong's "notoriety", but the results are consistent.
He became famous in the business world at a young age. As long as he works steadily in the future, his development will be smooth. This is why Li Ka-shing is pleased.
Every time he thought about the mystery, Li Ka-shing had to secretly admire Mrs. Lin's skill.
Even if people are being used, they will be happy with it.
In the last week of August, Lam Pictures and Ming Pao Enterprises, which had been suspended for ten days, officially resumed trading.
After encountering a wave of selling at the opening, the stock price quickly rose to a high level, showing the market's strong confidence in the acquisition.
Many people who follow the stock market couldn't help but admire the performance of the two companies when they saw it, and felt a sense of admiration for Tao Yushu, who was handling the acquisition.
You say she spent money on the acquisition, but her company’s stock price rose higher than the acquisition price; you say she didn’t spend any money?
She spent more than 2 billion Hong Kong dollars without blinking an eye.
Even those shopping mall giants who are accustomed to seeing big scenes will praise this brilliant business operation with such an antelope hanging its horns!
Although the public and the business community are amazed by Tao Yushu's skills and have been discussing endlessly, she has rarely been mentioned in newspapers since the two companies suspended trading.
This is the advantage of having the power of the media in your hands. If you want to be high-profile, you can be high-profile, and if you want to be low-key, you can be low-key. All the initiative is in your hands, and it is true to others.
Tao Yushu doesn't care about the public opinion of the outside world. She is now thinking hard about the follow-up development of satellite TV.
As the saying goes, those who are distinguished in front of others will suffer behind others.
People outside only saw her spending money, but they didn't see her putting all her energy into running a business.
"Alas! Tell me, am I causing problems for myself?"
After thinking for a long time, Tao Yushu asked Lin Chaoyang with a sad face.
She studied Chinese and originally worked as an editor. After coming to Hong Kong, she first worked in movies, then in news, and now she works in television.
Every time her career tentacles expands outward, it is a new learning and experience for her.
If it was just about studying, the key point was that every time she invested real money, if she was not careful, she would lose tens of millions, and she did not dare to slack off at all.
"Yu Mo has a saying that is right. You, don't pursue perfection so much. You have to understand everything so thoroughly and meticulously, and you have to learn to grasp the big and let go of the small." Lin Chaoyang said.
"You make it easy. Only by knowing yourself and your enemy can you win every battle. I am not in business for trial and error. Seeing her boredom and sadness, Lin Chaoyang felt guilty and gently held her in his arms.
"How about I give you some advice?"
Tao Yushu snorted, "You didn't tell me earlier if you had an idea."
In fact, from the moment Lin Chaoyang photographed her purchasing satellite TV, she knew that her husband must have a comprehensive strategy.
The couple have been together for so many years, and she knows this person very well. In her previous life, she was a squirrel and she liked to hoard goods.
However, she endured it and never asked. Instead, she showed weakness and tempted Lin Chaoyang to take the initiative to ask.
She has the image of a strong woman in the outside world, but she can't always be like this at home. She has to be a "little woman" properly.
Look, now, with a few sighs, wouldn't he just obediently hand over all the inventory in his stomach?
"I've just straightened out my thoughts," Lin Chaoyang said nonsense.
Tao Yushu ignored his sophistry and said, "Speak quickly."
"Let's change the name of satellite TV first?"
"Change your name? What name?"
"How about calling Star Media?"
Tao Yushu thought for a while and said, "The name is quite good. Why do you suddenly want to change the name of the company?"
"It's nothing, I just think the word 'satellite' doesn't fit the character of the TV station.'
To be continued...