Lin Chaoyang couldn't say that he thought the name of this TV station would be better in future generations, so he just found a random reason.

Tao Yushu didn't worry about the name, "Okay, let's change the name, what else?"

"Satellite TV currently has two problems that need to be solved urgently, one is content, and the other is audience.

As a satellite TV company, most of its program content is now purchased from external sources, such as the United States, Britain, Japan, and Bay Island——

This approach is fine in the short term, but in the long run, it will be very detrimental to the operation of the TV station."

When Lin Chaoyang talked about the idea, Hutchison Whampoa had no experience in making televisions at all. After Li Zekai mastered satellite television, he could only use his financial capabilities in a hurry.

The only 1,200 hours of TV programs available on satellite TV in the past were all outsourced, which cost a lot of money. He did recruit a lot of TV talents, but they had not yet formed a combat effectiveness in a short period of time, and naturally there were no results.

"It is imperative to create self-produced programs. It is better to do it sooner rather than later."

Tao Yushu said: "I understand too. But the problem now is that it has already cost a huge sum of money to acquire satellite TV. If we invest a lot of money, we will not be able to do it. This is where I am embarrassed."

Lin Chaoyang said: "Satellite TV now has four channels: Chinese Channel, Sports Channel, Family Fun Channel, and Movie Channel. If you rush to update large-scale programs in a short period of time, it is impossible without investing 1.8 billion.

So my idea is to concentrate on doing big things."

"Concentrate your efforts on big things?"

Tao Yushu's eyes lit up, "You mean, focus on setting up a channel first?"

"Yes. It is not only necessary to focus on one channel, but also to focus on high-quality programs.

It is impossible for any TV station to attract viewers with its programs 24 hours a day. We can definitely capture the audience's two hours first."

Tao Yushu nodded, "It makes sense. Which channel can we focus on to create those high-quality programs?"

Do you have an idea?"

Lin Chaoyang said proudly: "I am not a talented young man, but I happen to have some ideas."

"Stop being so shy and hurry up and say it." Tao Yushu urged him with charming eyes.

"With four channels, the movie channel now has the support of Lam Pictures, so no big investment is needed in a short period of time.

Can be placed at the back.

Li Zekai had already invested a large sum of money to purchase the broadcasting rights for Sports Channel. If he wanted to improve, he would have to buy the broadcasting rights for higher-level and more famous events. The price-performance ratio was too low.

The Chinese channel has news programs and it is easy to encounter sensitive events.

Family Fun Station mainly focuses on variety shows and TV series, which is more suitable for entertainment reform.'

Lin Chaoyang's logic was clear and well-organized, and Tao Yushu agreed: "That's right. It's just that the family entertainment platform is only available in Xiangjiang now——

Of the four channels of satellite TV, currently only the Chinese channel of Satellite TV is available in Xiangjiang and Wandao, and can also be seen in parts of Guangdong in the mainland. The remaining three channels are only broadcast in Xiangjiang.

"You have to eat one bite at a time. It's not that easy to implement satellite TV. Let's cultivate our internal strength first."

Tao Yushu's face relaxed, "That's right, rushing can't solve the problem. Tell me quickly, how should we do the show?"

"Don't worry, let's eliminate it bit by bit." Lin Chaoyang took his time and enjoyed being in front of the dog-headed military advisor.

"Since we are competing with local TV stations, we have to look at our own strengths and weaknesses. Let's ignore the two pay TV stations for now. Our biggest rivals are TVB and ATV.

Both of these TV stations have been established for 20 or 30 years and have a rich talent base.

If we focus on TV dramas, satellite TV is not bad with the support of Lam Pictures, but it is difficult to say what advantages it has. The priority of TV dramas can be put back and a batch of projects can be planned first.

Variety shows are a good breakthrough point. They require the most innovation in program formats, are not affected by talent reserves, are quick to produce results, and can be adjusted while broadcasting.
Chapter completed!