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Chapter 13 Price War

Liu Xiahui directly gave in and pushed the car stall to the other side of the market entrance without saying a word. In addition to the idea of ​​"a gentleman does not stand under a dangerous wall", the main reason is that he is very confident in his business.

For those who do catering business, at least 70% of the reputation comes from taste, while the remaining 30% is a combination of service, hygiene, price and other aspects.

It is too exaggerated to say that the taste of Liu Xiahui's white-cut chicken has reached its extreme. However, as a regular customer said, just talking about the taste of white-cut chicken, only Hyde Hotel can compare with the entire county town, and the rest are slightly inferior.

Therefore, in terms of taste, Liu Xiahui is not inferior to any competitors.

In addition, in the past half month, because of the booming business, he has accumulated a lot of regular customers. Even if Liu Xiahui changed his seat temporarily, as long as he didn't change to a place where regular customers couldn't find it, he would not worry about having no business.

And in fact, that's exactly the case!

"Boss, why did you suddenly change your position here?" The person who spoke was a middle-aged woman, one of Liu Xiahui's regular customers. In the past half month alone, she had been visiting his business at least three or four times.

While chopping chicken skillfully, Liu Xiahui smiled and said, "There is no way, suddenly a competitor appeared. He took over the position in advance, so I can only change to here!"

The middle-aged woman glanced at Liu Qiang under the tree and snorted: "Who is there? There is no rule at all. Don't worry, boss, your white-cut chicken tastes the best. No matter where your stall is placed, I will definitely buy it at your house!"

Another regular customer who had just found him also answered: "Yes, boss, don't worry. As long as our family wants to eat white-cut chicken, they will definitely come to your house to buy it, and they will never go to other houses!"

Liu Xiahui thanked him politely first, and then said with a reward: "Sister, it costs 27 yuan in total. I'll give you a discount today, and you'll just give me 25 yuan!"

The middle-aged woman didn't expect to say a fair word and have this surprise, and immediately said with a smile: "Oh, the little boss is really generous, then I will thank you first. I hope you will drive away the competitor as soon as possible, and I will always support you!"

After the first middle-aged woman left with a white-cut chicken with a smile on her face, Liu Xiahui also gave the second regular customer two yuan, which made her smile never stop, and she also recognized Liu Xiahui, the little boss.

This recognition has no effect, but as long as the family wants to buy white-cut chicken, her first choice is to buy it from Liuxiahui, which is enough!

Next, Liu Xiahui's business had basically not changed much, and customers were constantly surrounding his car stall.

On the other hand, although Liu Qiang's car stall occupied Liu Xiahui's position, he waited from early 10 o'clock until around 11 o'clock, but he still failed to open the market, which made Liu Qiang's smile gradually condense!

He never expected that he had occupied someone else's position, but his business was still booming, but no one cared about his business. This was really clear!

What exactly is the problem?

At this moment, Liu Qiang was really a little confused!

More than ten minutes passed, and it was still impossible to market today. Liu Qiang was really anxious. Although he didn't prepare much stock this morning, he had at least got four white-cut chickens to test the waters.

If you can't even sell one, you have to leave it until the afternoon to sell it. The quality of this chicken is much worse, and it will probably be even more difficult to sell in the afternoon!

The most effective way is to use force to drive away the hot little kid, so that this place will become his exclusive business, and the business will surely become popular.

But Liu Qiang can only think about this method, it is impossible to implement it.

Judging from the industry rules, it is a disadvantage for him to occupy someone else's position, but this is a public area after all, and it does not belong to an individual. If he comes early, he will take the position, and others will not do anything to him.

But if he directly used force to drive the other person away and did not set up a stall for him to do business, then the nature would change. Liu Qiang didn't have the courage to do such a thing.

If he is so awesome, Liu Qiang would not have been so miserable!

Since using force is not feasible, the only way is to reduce prices!

Thinking of this, Liu Qiang shouted loudly: "The price has been reduced, and the authentic white-cut chicken has been greatly reduced. The white-cut chicken, which was originally priced at 18 yuan per kilogram, is only sold for 16 yuan per kilogram. Don't miss it if you pass by!"

I have to say that although this move is disgusting, it is still quite effective.

Immediately, several customers surrounded Liu Qiang's stall.

"Boss, what chicken do you use to cut chicken with white?"

"Boss, I think you look familiar. It seems that you have seen you somewhere?"

"Boss, what kind of dipping sauce do you have with your white-cut chicken?"

“…”

For a moment, the stalls that were originally unwelcome were instantly showing signs of being popular.

At this time, Liuxiahui, who is on the other side of the market entrance, has two choices:

The first is to fight a price war.

The second is to ignore it.

Almost in an instant, Liu Xiahui made a decision, which was to fight a price war with the other party.

Before his white-cut chicken was sold out, Liu Xiahui didn't want this competitor to open the market.

Therefore, when seeing customers coming to Liu Qiang’s stall to inquire, Liu Xiahui shouted immediately: “Dear uncles, uncles, aunts, aunts, brothers and sisters, how does the white-cut chicken taste like in my house? I believe that the old customers who have eaten it in the past half month know it.

Now, in order to give back to the support of new and old customers, my white-cut chicken is only sold for 15 yuan per catty. Before I could eat my white-cut chicken, hurry up and buy some to taste it. The taste will definitely not disappoint you!"

As soon as these words came out, the audience was in an uproar.

Those customers who originally asked about this and that in front of Liu Qiang's stall turned around and walked towards Liu Xiahui's stall without saying a word.

Seeing this, Liu Qiang was anxious. If he couldn't even make a market, how could he continue to do this business?

Although he didn't want to start a price war with the other party, he couldn't help but be in the mall. If he didn't compete for the price, he really didn't even have the chance to make a market.

So, Liu Qiang could only grit his teeth and shouted loudly: "Dear customers, my white-cut chicken is the cheapest. It is only sold for 14 yuan per catty now. Don't miss it if you pass by!"

As soon as Liu Qiang finished speaking, Liu Xiahui shouted in a tit-for-tat way: "There is no cheapest, only cheaper. My white-cut chicken is only sold for 13 yuan per pound!"

With the competition to this point, Liu Xiahui has also figured it out. Even if he is working in vain today and doesn’t make a penny, he will still suppress his opponent. He wants to let the other party know that it will cost to occupy his stall and actively start a price war!

The competition between the two attracted the attention of countless people who were obsessed with melons.

The Melon Eating Group No. 1: "Damn it, it's really awesome to do it!"

Melon Eating Melon No. 2: "It's a once-in-a-lifetime opportunity. I've never seen such a cheap white-cut chicken. It seems that I have to buy a serving of it and eat it all the time I say today!"

Melon Eating People No. 3: "Haha, it has dropped to 13 yuan per pound. I don't know if this uncle dares to continue to reduce the price!"

The n-name of the Eater Crew: "Oh, I'll go, it would be great if there were merchants fighting like this every day!"

Seeing Liu Qiang and Liu Xiahui fighting a price war, countless people who were eating melons surrounded him with interest, and then gathered together in groups of three or three and whispered.

Vicious competition among merchants is something that is popular for customers!

Seeing that Liu Xiahui had lowered the price to 13 yuan per catty without thinking, Liu Qiang's pressure instantly increased!

He has been in the food stall business for more than two years and is very clear about the cost of cutting chickens on white. In the past, he used to mix feed chickens with fake local chickens. The average cost per kilogram is about eight or nine yuan.

Now that I come here to set up a stall here, I specialize in selling white-cut chickens. For my reputation, all the chickens used by Liu Qiang are fake local chickens. The purchase price is already over six yuan, and the cost is about nine yuan or nearly ten yuan.

Now, the opponent has reduced the price to 13 yuan per catty. If he still needs to reduce the price, he will definitely have to reduce it to 12 yuan per catty before he can have business.

In this way, the profit is very thin!

However, now that things have come to this point, Liu Qiang can no longer withdrew from retreating.

He first took the price war. Now he has attracted so many customers to watch. If the opponent cannot be suppressed and is suppressed by the opponent, it will be really difficult for him to turn things around in the future!

Therefore, even though the price has reached the bottom line, Liu Qiang could only grit his teeth and shout: "12 yuan per pound, my white-cut chicken is only sold for 12 yuan per pound. This is the unique price, so don't miss it!"

Liu Xiahui sneered, then shouted loudly without hesitation: "My white-cut chicken is only sold for 11 yuan per catty now, so the price cannot be reduced again. If others have a lower price, please ask everyone to visit his business!"

Hearing Liu Xiahui's shouting, Liu Qiang's face turned red and white. At this moment, he was forced to a dead corner.

If you don’t lower the price, there will definitely be no business, so there is no need to say this.

It doesn’t make any sense to follow the other party down to 11 yuan per catty. The previous experience has proved that there is no business at the same price as the other party.

In other words, if the price is reduced, it can only be reduced to 10 yuan per catty.

But in this way, he really didn't make a penny and was in vain.

After all, the cost price was nearly 10 yuan per pound.
Chapter completed!
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