Chapter 164 The advertising effect is great
The editor-in-chief Guan Wenxu can be said to have made an indelible contribution to the fact that Food Weekly has thousands of hard-core readers.
The food recommended and commented in each issue of Food Weekly is tasted by Guan Wenxu himself and only if he thinks he is qualified to go to Food Weekly, he will publish the food.
It is precisely because of Guan Wenxu, the rigorous attitude of the food editor, that Food Weekly has always maintained a high credibility in front of foodie readers. As long as the food that is listed on Food Weekly will attract thousands of foodie readers to taste it.
Therefore, the food that is qualified to be on the Food Weekly will explode in just a few days and become a popular food in the provincial capital.
Therefore, many smart businesses want to bribe the official Xu, the food editor, and ask him to publish his own food in the food weekly, and are willing to pay a lot of rewards for this.
But these businesses were rejected by Guan Wenxu.
Because Guan Wenxu understood that the survival of Food Weekly is fundamentally credibility. If the food published is no longer food, but rather a thing that is just a subtitle, the credibility of Food Weekly will inevitably plummet.
Occasionally, it may not hurt the root cause, but there are one things like two things, two things will have three things, and if there are ones and two things, then it will happen again and again. Food Weekly will inevitably lose its most valuable credibility and become a garbage weekly that no one pays attention to and cannot sell.
Therefore, Guan Wenxu never accepts bribes from merchants and does not do such stupid things as killing chickens and retrieving eggs!
In this new issue of Food Weekly, Guan Wenxu, the editor-in-chief, grandly recommended Laoliu Fish Village, and commented on the more distinctive dishes in the fish village in detail: color, fragrance, taste, shape, meaning, and nourishment.
Color - refers to whether the color of food is beautiful and whether it can attract people. This is people’s first impression of food.
Fragrance - refers to the fragrance of food, which is people's second impression of food, and its sense of smell is also the feeling that has been preserved in human memory for the longest time.
Taste - that is taste, food is always the king of taste.
Shape - In fact, shape is slowly divided from color, mainly focusing on the shape and decoration of the dish.
Meaning - something sublimated from color and shape, and it is also something that Chinese people pay more attention to. Just like drinking tea, you need to pay attention to the artistic conception and atmosphere, food also needs to reflect cultural connotations. If the name of the dish echoes the ingredients and the finished dish shape, it would be great.
Nutrition - Medicinal supplements are worse than food supplements. This is the reason why food can nourish people.
In short, Guan Wenxu highly praised the newly opened Laoliu Fish Village and called it the No. 1 Fish Village in Yongning.
Guan Wenxu's comments immediately made his foodie readers stimulate their index fingers.
These foodie readers are all guys with very good financial conditions. After all, people who can pay attention to food weekly and often go to restaurants to taste food according to the weekly guidance. How can their economic conditions be poor?
To put it simply, people who can be called foodies basically have no financial conditions.
So, on the day the new issue of Food Week was released, many foodie readers went to Laoliu Fish Village to taste this feast of fish that was praised by the food editor!
...
When the turnover of Laoliu Fish House came out on May 11, Liu Xiahui couldn't help but be slightly surprised, because today's turnover was nearly 3,000 yuan higher than yesterday.
Is it because of the weekend?
Liu Xiahui was not sure either.
After the turnover of Laoliu Fish House came out on May 12, Liu Xiahui was really shocked.
Today's turnover actually increased by about 5,000 yuan on the basis of yesterday, and the total turnover directly exceeded 20,000 yuan, reaching more than 21,000 yuan, which is simply incredible!
In two days, the turnover increased by nearly 8,000 yuan, which was a huge increase!
On the third day, Liu Xiahui asked the waiter of the fish shop to ask and found out that these new customers had read the latest issue of the food weekly before visiting their Laoliu Fish shop.
Then Liu Xiahui went to buy a food weekly magazine and came back. After reading it, he completely understood what was going on!
"No wonder merchants are keen on advertising. This effect is too good, right?"
Liu Xiahui sighed Lianlian. This is just a food weekly with a small audience. It increased by nearly 8,000 in two days. If it were replaced by an influential TV station, it would be unimaginable how terrifying the effect would be.
After feeling the power of the advertisement, Liu Xiahui couldn't help but think of "The Lord of Snow Eagle" which he was serializing on Qidian website. If he advertised many businesses under his name in the novel "The Lord of Snow Eagle", would it work?
In fact, this idea is not something that exists now. As early as the day when Liu Xiahui decided to re-enter the online literature industry, he had already thought of this step. When he becomes the number one person in the online literature industry in the future, and then advertises his business under his name, the effect must be very good.
After all, when the Internet literature in later generations reached its peak, there were hundreds of millions of domestic readers alone. A popular novel can often cover tens of millions of people, and its influence is no worse than that of those stars.
Moreover, Liu Xiahui was ready as early as when he re-entered the online literature industry. He not only had to work hard to manage Liu Xiahui, the master, and to become the number one person in the online literature industry, but he also had to operate two or three extra vests, and to operate these vests into one of the top people in the online literature industry.
This kind of idea is absolutely impossible for others, but for Liu Xiahui, who has countless online literature resources in later generations, it is not difficult to do this.
He had already thought about it. After Qidian website officially launched the VIP plan, he would create two or three more vests, one vest can be made into a book. I believe that in a few years, his real person and vest can become Optimus Prime in the online literature industry and a top master who is well-known to everyone in the online literature industry.
At that time, several top masters will work together to promote the advertisement, and the advertising effect will definitely be great!
As for now, Liu Xiahui shook his head, so he didn't have to worry. Although "The Lord of Snow Eagle" is very popular at this time, the size of online readers in this era is still a little smaller.
Even if it is useful, it will not affect many people. It is better to wait until the online literature market is developed before advertising operations. The effect at that time is worth looking forward to!
Therefore, Liu Xiahui temporarily gave up the idea of advertising on "Snow Eagle Lord" and waited until the online literature market matured!
...
With the grand recommendation of Food Weekly, Laoliu Fish Village's business has become completely popular, with its turnover for three consecutive days hitting a new high. Although the turnover began to slowly fall after a few days, it never fell below the limit of 20,000.
At this point, Liu Xiahui's daily income has exceeded 60,000 yuan, and it seems that it is not far from the daily income of 100,000 yuan!
After the business of Laoliu Fish Village was on track, Liu Xiahui's chicken farm had also been surrounded by barbed wire.
This more than 100 acres of slopes can raise tens of thousands of feed chickens.
The normal growth cycle of feed chickens takes about 45 days, while Liu Xiahui can only sell it for about 23 days because of the growth attribute bonus of the golden finger.
Therefore, Liu Xiahui decided to raise it in batches. Now the first batch of 15,000 feed chickens have been in place. From now on, 15,000 feed chickens will be added every week. When the fourth batch of feed chickens are in place, the first batch of feed chickens will be almost ready to go on sale.
After selling the first batch of feed chickens, it is estimated that the second batch of feed chickens will be almost ready to go on sale.
This cycle can form a perfect cycle well.
It is definitely too busy to be responsible for the chicken farm of more than 100 acres, so Liu Xiahui transferred Zifeng and Zilong's cousin here.
In addition, he also called his second uncle and his family of six to help.
Feed chickens have already started to be stocked. Although there is still some time before they start selling, they can't dig a cessation hole before digging. Liu Xiahui must open up sales in advance.
Liu Xiahui is still very confident about this. Compared with other peers, the feed chickens he raises are extremely low, and the quality is several streets higher than his peers. With such a big advantage, it would be a strange thing if he still cannot find a sales route!
...
Monday, May 20, 2002.
In the morning, Liu Xiahui appeared at Wuliting Wholesale Market.
This place can be said to be the largest wholesale market for fruits, vegetables and poultry in the provincial capital. Liu Xiahui came here naturally to find several partners for wholesale poultry here.
Today's Wuliting Wholesale Market is indeed very popular. The entire market is open 24 hours a day, and it is not open during the day and is brightly lit all night. Generally, the bosses who come to Wuliting Wholesale Market to wholesale goods are mainly retail vendors from various vegetable markets in the city, and even further away, there are vendors from surrounding counties and towns.
When Liu Xiahui came here, it was already past eight in the morning. Compared with the peak period of four or five in the morning, the passenger flow was much less.
Because the golden finger has not yet opened vegetables and fruits, Liu Xiahui is not interested in these two types of businesses. After coming to Wuliting Wholesale Market, he went straight to the poultry must-have area.
Those who do wholesale here are not all powerful wholesalers, but also some small vendors with average strength.
Liu Xiahui was naturally not interested in these small vendors. What he was looking for was a strong live chicken wholesaler.
...
Liang Yonghui has been a live chicken wholesaler for more than ten years. He worked in his hometown Baizhou County in the early years. Later, his business grew bigger and bigger, so he settled down at Wuliting Wholesale Market, the provincial capital.
The market in the provincial capital is definitely much larger than that in the county town, but the competitive pressure here is also very great. At the beginning, Liang Yonghui relied on the rural chickens in his hometown to open up the market here.
It’s a pity that there are too few native chickens in rural areas. In less than three months, all the local chickens in several towns near their hometown were cleared.
Fortunately, this local chicken helped Liang Yonghui gain a foothold after all, and he also built a large breeding farm, so he didn't have to worry about not having any source of goods for him to sell. This live chicken business also made him run a prosperous business.
However, the good times did not last long. I don’t know when the Wuliting Wholesale Market became eye-catching by those farmers. With the emergence of one live chicken wholesaler after another, Liang Yonghui’s life was really hard.
After all, the price advantage of direct breeding sales is really too great. Liang Yonghui still clearly remembers that when the two direct breeding sales wholesalers fought a price war, they almost wiped out his pond fish.
It was really scary at that time, and the price was so low that Liang Yonghui would lose money if he sold it.
After half a month, the two direct breeding and sales wholesalers who fought hard on Mars were not in trouble, but he, the wholesaler who watched the fun, was going to get hurt!
Seeing that the two companies were still fighting a price war, Liang Yonghui could only find his backer behind him and let the boss of the large farm come forward to calm the price war that affected the fish.
The big boss of the large farm is indeed powerful. After he personally mediated, the two wholesalers who directly sell breeding gave him face and set a wholesale price together. If you have money, you can make money together!
Since then, Liang Yonghui's life has become more nourishing.
However, Liang Yonghui knew in his heart that the money he earned was far inferior to the two wholesalers who direct breeding sales. If it weren't for the big boss behind him who had strong enough strength, the two companies would join forces to drive him out of the market in minutes.
To be honest, Liang Yonghui has thought more than once that he also set up a chicken farm and a direct breeding sales.
But after thinking about it, Liang Yonghui still gave up this idea. For an outsider like him, the risk of breeding is too great, and it is better to be his wholesaler safely.
What made Liang Yonghui vomit blood was that just three months ago, the big boss of the large breeding farm behind him had changed his career and transformed from a breeding boss to a real estate developer...
This slutty operation really shocked Liang Yonghui!
After losing this big backer, Liang Yonghui panicked. Although he secretly made a connection with the owner of another chicken farm, the strength of the owner of the chicken farm was obviously far inferior to the one before.
The purchase price for Liang Yonghui is also higher than the ones given by those big bosses before. Although it is not much higher, it further compresses Liang Yonghui's profit margin.
Because of this wholesale price, Liang Yonghui followed two other direct breeding wholesalers.
What made Liang Yonghui most worried is that once the two direct breeding wholesalers find that their backers are gone, will they join forces to clear him out of the market?
This is very likely. Although there are dozens of poultry wholesalers in Wuliting Wholesale Market, Liang Yonghui is one of the three giants in the wholesale market in terms of live chicken wholesale.
Once the other two companies have their hearts and work together to clear him out of the market, he will not have the power to fight back at all.
After all, he now set up a chicken farm online, and his strength may be worse than that of a wholesaler who directly sells a breeding market. Even if he comes out in person, he may lose 80% of the time, let alone Liang Yonghui, a wholesaler who is separated by a layer.
This is the advantage of direct breeding sales.
What Liang Yonghui is thinking now is to take on a strong breeding boss in the shortest time.
Otherwise, once the other two direct breeding peers find out that their big backers are gone, it will be a disaster!
Just when Liang Yonghui was worried, a young man walked up to him. He quickly put away his divergent thinking and asked with a smile: "Boss, my chickens are all affordable, you can take a look!"
Chapter completed!