During this period, Lu Jin has also made every effort to carry out his platform development plan.

Xinlai Company recruited a group of product managers and each proposed a bunch of plans. As long as it is roughly explained, it can be started and implemented.

Li Xianyun required the platform to be launched before the Crown figure came out, with the purpose of the purpose of determining the infrastructure and operation model after product promotion so that targeted promotion can be promoted. Therefore, Lu Jin and the people from Xinlai Company also worked overtime.

In order to meet Li Xianyun's progress requirements, Lu Jin waved his hand and directly bought several small platforms.

Yes, it’s okay to buy the existing platform to modify it.

Most apps are actually on the market and have no future at all. After all, it is too difficult to promote.

What Lu Jin wants is the underlying architecture, which saves development time. In addition, there are some ready-made users. After carefully selecting and improving it, the first batch of five apps were launched in just three months. Then, in the next six months, the remaining apps were successively launched, and the total cost of 45 million was to buy ready-made ones.

Twenty app platforms based on online direct purchase are launched, and if nothing unexpected happens, they will be in the bottom of the market and cannot even splash when they are put into the market.

But it is obviously wrong to say that there is no at all.

Twenty figures online direct purchase apps, each with its own characteristics, not only that, but also its own promotion form. To put it bluntly, this is spending money on testing. What you need is not users but feedback, but various surveys on operations, architecture, and markets. Therefore, there are huge differences in content and promotion and marketing.

And in this case, there are indeed several apps that show their highlights.

The first app is Jingjing.

That's right, it's the one I want to be quiet.

Jingjing Platform is led by a young product manager named Zhao Hongtao. He was originally a product manager of a dating website and came here after being recommended by the headhunter company.

Adhering to his previous mantra, Zhao Hongtao emphasizes the community atmosphere on this app. He extends the figures and puts cosplays in it, forming a pretty good 2D community discussion atmosphere.

In fact, this is not a direct purchase platform for figures, because its sales method is the most inconspicuous part of the platform, the main body is the community, and the content focuses on figures, cos, etc., and what you want is an atmosphere, selling goods is just by the way.

So after this app is launched, you may not be able to sell a figure every day, but some figures and cos enthusiasts are gradually gathered by him. Especially in order to attract people, there is a lot of culture, related knowledge, etc. on the platform, and the cultural atmosphere is very good.

This has made this app relatively large number. In addition, targeted promotion, it gradually gained about 20,000 downloads in three months of operation, and 3,000 daily active users.

This makes it the most popular among the twenty apps, ranking second.

As for selling goods, forget it.

The second app is called "Shifu".

This is really a real figure platform. It was made according to Li Xianyun's intention at the beginning, providing high-quality figures at a cheap price. There are not many users, the download volume is only 2,000 in three months, and the daily active users are only 300, but dozens of items can be sold every day, which is a relatively high conversion rate.

This also made Li Xianyun and the others realize that they still underestimated the purchasing power of adults. Those who can play with figures have some wealth, and they are willing to pay money when they see good goods. Especially now, the goods given on the platform are genuine, so there are many repeat customers and a very good reputation.

Of course, it's still a loss.

The third app is quite outrageous, called Tong Zhen.

This model focuses on the low-school market and is targeted at children of low age groups, so it basically focuses on animation copyrights. At the same time, it sells not only figures, but all toys, including those that have nothing to do with copyright.

It is also the only app that has the most users, the most toys sold, and even the only profitable one.

Yes, this app will make a profit when it is launched. Of course, this profit standard is based on no calculation of investment costs.

But it still earned 50,000 downloads in just three months, with 1,000 active users per day and 800 sales per day - the conversion rate was ridiculously high.

This is an extremely good performance for an app that has just been listed and is still exploring its way.

The reason why it performs so well is not because its products are good.

It has no product advantages at all. Similar products are everywhere on major platforms, and it does not even have figures with Yisheng Media’s patent copyright, resulting in the fact that even the specialty monopoly exists.

In other words, this is a big deal!

Such a big road goods app can perform like this because Lu Jin used an extraordinary operation method.

A very disgusting technique that Li Xianyun absolutely cannot accept.

——————————————

"Mom, mom, I want this!"

Not far from Jiangcheng Hongdu Shopping Mall, a little girl held her mother's hand and pointed to the toy and shouted.

The mother could not resist the child and was about to buy it. A man next to him came over mysteriously, handed his mother a list, and then quickly walked away.

The mother was surprised and saw that the flyer was an advertisement for an app, which sold children's supplies. There was even a row of small words below, saying "Fifty percent cheaper than peers."

I didn't care. I was about to throw it away when I saw that the man who had stuffed the flyer had taken out a toy from the bag he carried with me. It was the child's finger just now.

The man waved to his mother and walked to the corner.

The mother came over knowingly: "Are you a seller of toys?"

The man shrewd his finger and stuffed the toy into his mother's hand: "Look at it, it's exactly the same as the one just now, the one fifty, this one is only twenty-two. If you don't believe it, buy it and compare it with it. I won't lie to you in the goods we received in the same factory."

The mother looked at it and nodded, "It's the same."

Just as he was about to buy it, the man said, "Don't worry, you can't give it to me directly if you don't have this money."

As he said that, he pointed to the flyer in her hand: "You have downloaded this app and paid on it, just lose the code I gave you. After paying, you can take it away. All the goods on it are cheaper than those of your peers."

"Trouble." The mother muttered, but considering that she could save 30 yuan, she still quickly downloaded the app.

The salesman next to him was still whispering, and at the same time he gave his mother a new app introduction.

However, this introduction is different from before.

Because this lists a large number of similar products directly!

Yes, this is Lu Jin's promotion method.

A practice that brings shamelessness and shamelessness to the extreme, contrary to industry ethics.

Low-cost dumping is nothing, but the problem is that you actually attach a complete set of similar products to the sales price, even the store name, address, and website address are attached.

First, we will make the price to the lowest level, and then we will tell everyone that our product is the lowest level. The horizontal comparison information is given by name.

He even sent a large number of ground-based coaches to shops everywhere to grab business directly.
Chapter completed!