Chapter 61 Operation (Part 2)
National laws expressly stipulate that other similar products shall not be slandered during the promotion of similar products by enterprises.
Of course, the price difference is not a slander, but it would be wrong for you to point your peers directly at it.
This can be sued for you.
Of course, Lu Jin's approach actually did not slander his peers.
He just said that our family's cheaper.
But this does not mean there is no problem.
Especially if you go to other people's doorsteps to do this.
However, without slandering the products of peers, the consequences of this unfair competition are not that serious. Generally speaking, the above is just a warning to you not do this, but it takes time!
Lu Jin beat this time difference - I will use any means to push the app out.
Of course, the above may not be so fast, but the colleagues react very quickly. No matter how secret you do, you will sooner or later discover it.
But so what?
You don’t have the power to enforce the law, so you can drive my people away at best, so I will continue to change!
If it were Li Xianyun, he would never have done this.
But Lu Jin did that.
Because Lu Jin has greater ambitions.
He knew one thing very well: careers are like the tentacles of an octopus, and they can continue to expand.
A film and television company can expand the cultural and tourism industry, animation, theater technology, etc., and now even figures and platforms are involved.
The platform itself can also expand.
Once a figure direct purchase platform is made, you can sell ordinary toys without copyright. The main focus is not figures, but low-age age groups, and precise users are mothers. On this basis, it can also be extended to the age group of seven years old, such as school supplies. Since it is mainly used for mothers, then in the future, infant and infant products such as milk powder, as well as skin care products used by mothers, can be extended, and eventually form a direct purchase platform that can be taken into account both infants and toddlers, mothers, or both.
Large industries are divided into classes, Tianmao is a fine product, Jingdong is an electrical appliance, and Pinxixi is a bargain, but there is still an entry point for industry classification and industry segmentation, from one point to one piece.
Since Boss Li is generous and agrees that he will use twenty apps at a time, why not consider trying a pure direct purchase platform that takes into account the future?
But such a platform is very, very difficult to do.
It’s really because it has no advantage compared to large companies such as Alijingdong.
It's useless to cut prices!
Because discounts and promotions also need to be promoted, it is still a massive promotion fee.
During the testing phase, what is needed is to find the one with the highest returns under limited funding!
What you want is the way.
In this case, good ways need to be tested, bad ways need to be tested!
So Lu Jin came up with such a detrimental trick: accurate comparison!
Our products are cost-price, and others are fooling each other, so I can directly compare them horizontally.
The awesome ground pusher said, "You should think that we are selling fakes. It doesn't matter. You buy one here and one over there. Compare yourself. If you have any problems, we will either return the goods, but you will lose ten times the money!"
This technique is not very varied, and the key bottom line is very low.
Nowadays, everyone calls our family cheaper. Who knows who is the real one? It is common to see prices dropping after rising prices.
Maybe it’s a fake one to buy!
The main problem with selling goods at a cost price is that the trust value is insufficient!
However, when Lu Jin did this, the horizontal comparison would be directly revealed, and the effect would be immediate.
To put it bluntly, it is better to lock accurately and hit hard. I don’t ask for the number of promotions, but as long as it is promoted, it will be effective. As long as you want to buy it, I am the best choice here!
But the side effects of doing this are huge, and the anger of colleagues cannot be ignored, and even suppliers will not accept it.
So Lu Jin was also preparing for both ways.
The supplier's problem is simple.
Lu Jin’s preparation method is to buy goods directly, not distribute goods, or even sign a long-term contract. If you can’t sell, I admit that I have lost money and don’t have to ask you to return the goods. At worst, there is less purchase in a single time.
Because he doesn't need to distribute goods, his purchase price is even cheaper.
In addition, they will do horizontal comparison before purchasing goods, and confirm that there is enough price difference to do it. To put it bluntly, their purchases are not about whether the goods are easy to sell, but whether similar products in the market are competitive enough, whether there is enough room for price reduction after horizontal comparison, and whether there is room for me to shamelessly operate!
In this way, how can the supplier not give goods?
When people buy it, they don’t have to tell you where I am. They just use a name to buy it.
You pinched me?
So the supplier is not a problem at all.
As for the problem of peers' anger, Li Xianyun still attaches great importance to reputation, so the way to solve this problem is very simple.
If you set up another company and separate the platform, it seems that it has nothing to do with Yisheng Media.
Yes, this is exactly Lu Jin's little thought.
He is different from Li Xianyun!
He is not a big boss in essence, he is just a job.
The biggest difference between the mentality of a working person and the big boss is that I don’t have much to lose in my reputation, and I don’t need to consider the long-term future. I just need to take good care of the present. No matter how much the price will be in the future, at least get up first now.
Only when you develop can you sit on the golden chair and say hypocritically: "I made many unscrupulous choices to succeed in the past, and I will not do this anymore."
If you haven't developed, you don't even have the qualifications to repent - no one will listen to you!
And if it can be done, there will be many benefits.
First of all, Lu Jin is not the boss of this app. He also pushed others in front of the stage. Secondly, even if this app is made, Li Xianyun would never be able to collect it.
It has been enemies everywhere since its existence, with a very poor reputation, and lawsuits and hostility will be its lifelong destiny.
A boss as big as Li Xianyun cannot bear this by himself, but Lu Jin can bear it.
So the best thing to do is: this platform grew up with controversial abuse and hostility and lawsuits, and then reselling, and the original person in charge withdrew.
Li Xianyun won it in the form of an acquisition and can also be whitewashed.
The favorite thing for bosses who started their business with conscience is to sell them after the company becomes famous. The company they bought will transform, abandon the previous wild growth path, and can also pretend to be innocent by the way - that was the former founder's business, it has nothing to do with me. Now I have bought it, and I won't do this in the future.
Yes, I won’t do this in the future, but the company has also developed and no longer needed.
But even so, in order to avoid suspicion, Li Xianyun would not be able to formally incorporate it under the banner of Yisheng. So the original boss replaced him, and Lu Jin came to the front as the behind-the-scenes planner to take over the platform. At the same time, Li Xianyun was at ease to be a major shareholder.
Even if things are done.
And Lu Jin can also obtain equity and control rightfully - based on the equity he already owns, he still needs twenty points on this platform!
Does Li Xianyun agree?
Of course he agreed!
The road to growth of apps is never easy, and success is everything.
If Lu Jin can really make this thing, especially this app will obviously not get the bonus of Lu Xinmeng's ability. If he does it, it will really rely on his own ability.
In this case, let alone he has to have twenty points, forty points is not an exaggeration.
Lu Jin’s lack of interest is mainly because this platform is not enough to develop with this disgusting method, and it also requires more disgusting means that cannot be put on the table.
This platform is destined to be a notorious platform!
This means that there may be many lawsuits to be fought, and there may be compensation. Maybe it will be closed, transfer users, etc., and a large amount of financial support will still be needed in the future. Moreover, this part of the funds is not in the original plan. Behind the rapid development is countless troubles, and to solve all this, it is inseparable from the support of Yisheng Media.
Their legal affairs, their resources, their money, and even some upper-level relationships.
Don’t think of making trouble without a big tree!
Under such circumstances, Lu Jin resolutely chose this path of demonization that is the enemy of the world!
(https:///b/65/65617/)
Chapter completed!