Chapter 62 Synchronous Operation
After three months of testing, three successful apps were confirmed, and they were all pretty good.
In addition, the other seventeen apps also have their own highlights.
Li Xianyun's animation display plan has also been used, but it turns out that the effect is indeed not good.
No matter how beautiful you think, you will be blind when you reach the actual application level.
But it's not all.
There is an app that focuses on video traffic and is still effective, but it is not based on cartoons, but on animation short videos produced by Dongli.
Without Lu Jin's restraint, Chu Xiya has also made every effort to develop Dongli during this period.
In order to plan for short video animation, Chu Xiya was solemnly recruited a powerful animation production team with this year's profits. Combined with the team's creative ability, he piloted several animation short videos, and quickly formed a hot topic on the short video platform.
The short video that became a hot topic happened to be related to Mengxin.
Dong Zixin knew that Li Xianyun would redevelop film and television in the future, but this time she would focus on animation and TV series, and the film industry would be a little further, so she planned a story about a toy soldier.
This story is a bit similar to the animation mobilization. The core is the story made using the copyright figures of Yisheng Media. At the same time, the Crazy Dragon Mecha part can also use the power of Pipi Ghost.
But what she didn't expect was that Chu Xiya actually thought of this. Although she didn't know the ghost, she at least knew that Yisheng Media had a "activity mecha", so why did it not help to make a Transformer-style story?
The proposals of the two sides are different, but they are also highly similar.
In the end, the two women decided to create a Crazy Dragon Mecha Infantry Company figure around - there are only twenty luxury Crazy Dragon Mechas, but there are more than the mid-to-low-end ones.
Create a mecha company and make stories in the form of toy soldiers. It also has the transformation function of mecha and the story of toy soldiers. It is in line with figures and does not infringe on deformation. It can also play the role of a ghost, making it easy to shoot movies.
Then we will join pets and ghosts, which is a must, after all, it is the ace of Yisheng Media.
So a plot of a mecha infantry company as the main body of the toy was established.
Dongli is responsible for creativity and small plots, and Mengxin creates the overall plot after their pilot.
Shortly after that, the app launched the Crazy Dragon Mecha.
Since Dongli is a big shot in the short video industry and has a large number of fans, this app uses Dongli for advertising and links, and also plays some unpublished Kuanglong Mecha animation short videos on its own app. To put it bluntly, it is a successful traffic diversion, attracting Dongli's traffic.
Unfortunately, although the traffic diversion is OK, the retention rate is still not good.
But Lu Jin still discovered some business opportunities. Kuanglong figures sold best on this platform - it is indeed a strong connection between animations and figures!
This idea itself is not wrong.
Moreover, due to cartoons, the length of users' stay in the app has also increased significantly.
The most important thing is that the person in charge of this app did not simply make it animated, but improved the animation and made it a product introduction.
On the current app, many shelf products have video introductions.
The person in charge of this app shows the product introduction in the form of cartoons, thus avoiding the problem of product misplaced positioning.
The only regret is that this leads to a relatively high cost of product introduction - after all, animations are not changed as long as you want.
But this doesn't matter!
The key is the idea.
So after all, this app is probably going to die, but the idea that the product introduction video exists in the form of cartoons is basically no problem.
If the design is good, the product introduction of twenty products can even form a continuous story, which means that even if you don’t want to buy it, as long as you like this animation, you have to read the product introduction, so as to leave a deep enough impact.
This is combined with Dongli - that is, the platform produces demand, Dongli produces creativity, and then jointly produces it with Mengxin. The animation produced can be played as short videos, or displayed as a product on the platform, and can also play a role in attracting traffic.
In addition to being expensive, this is a high requirement for scripts - it depends on the screenwriter's ability.
In addition, other apps also have some highlights, some are compatible, and some are not, so they need to be filtered.
What needs to be filtered is not only the app itself, but also the idea of operation and promotion.
Twenty products and twenty promotion methods, and the facts prove that the shameless technique designed by Lu Jin personally works best. Unfortunately, this technique is only suitable for Tong Zhen, not for others - Tong Zhen. It is a good name, and it is ruined by disgusting people with disgusting means.
So, which of these three apps should be focused on developing?
Li Xianyun also fell into deep thought.
Lu Jin means: All three are preserved!
Yes, matrix-based play.
Although many large companies test many products at the beginning and finally retain a focus on developing, the specific situation is analyzed in detail.
Tencent social networking is doing this because social networking itself has strong barriers and users have great stickiness. It is self-contained, so it is impossible to develop multiple simultaneously. Instead, after the test is completed, we focus on developing a v letter.
But other products do not need this.
There are differences between the hand-qu app and the Tongzhen app themselves. In a sense, the hand-qu app is what Li Xianyun expects to open up new markets, while the Tongzhen is targeted at the market for young children. The market positioning of the two is inconsistent and cannot be truly compatible.
Since that's the case, let's fight together!
Similarly, jing can be preserved.
Jingjing focuses on the 2D community and builds a good environment for the majority of 2D fans. It doesn’t matter whether they can sell money or not. What’s important is that this community gathers the most cutting-edge markets. Through this community, you can understand market dynamics.
Isn’t this what many big companies spend money on communities?
Keep abreast of market trends through the community and be more targeted when launching new products. The community has a greater impact, and in turn, it can also promote its own platforms and products.
So these three are incompatible, but they can all develop.
Li Xianyun started out as a matrix, and now he can do it. When he grows bigger in the future, he doesn’t need others to differentiate. We will complete the market segmentation first, and this field will be ours in the future.
For Lu Jin, the biggest advantage of doing this is naturally that he can attack and retreat or defend.
If Tong Zhen succeeds, he will benefit the most. Even if he fails, Li Xianyun's arrangements are still underway. Although he doesn't know the final direction of luxury figures, he at least knows that Li Xianyun seems to have some magical magic. The designer on Temao's side has just completed the design and bought the materials. The next day, the base of the figure was polished, and the rest is the semester part.
This processing ability is beyond ordinary people!
Coupled with Li Xianyun's swearing to sell it to the Arab prince, Lu Jin knew that if this matter could be accomplished, the interest would be really good.
Since this is the case, of course we cannot give up.
Li Xianyun understood his thoughts.
However, people have a heart for themselves and use the development of enterprises as a means to benefit themselves, and do not need criticism, but encourage and support.
So he nodded and accepted Lu Jin's suggestion.
Only these three apps can develop simultaneously after absorbing the success of other apps.
(https:///b/65/65617/)
Chapter completed!