On January 8, 2011, all Quxin users received a push message within the interface, with only three words in the name: [Jump], but compared to other light white chat interfaces, this shook message presents a light red and strange feeling, making people feel that they want to click in.

Many users clicked in curiously and found that the interface had changed, like jumping into another application, which took about two or three seconds. A person like chess appeared in the center of the screen, and a block similar to chess below was also a square similar to chess. The top of the game showed three big characters [Jump] in a strange font, and the bottom of the game showed three small characters.

Click the "Start Game" button below the cube again. The interface immediately entered a 5-second short video. The cube on it kept jumping between different cubes, and the right side also explained the gameplay of "Calibration and Release".

After the video, the user officially enters the game interface. As long as the user presses the screen and drags it slightly, the villain in the game interface will slowly squat down, looking like he is "accumulating power". Then he releases it. The force he uses is less, and the villain cannot jump opposite him. The force he uses is too strong, and the villain flies directly out.

This is a five-second quick game. Anyone who comes into contact with this game and operates it for five seconds will understand the gameplay. Perhaps as long as you play for another five minutes, you will become very familiar. This is also the original intention of Toutiao Company to develop this game. The simpler the better, the easier it is to get started, the better.

It has been nearly a month since its release, and it uses GPS positioning, personality data analysis, behavioral hobbies and other data for intelligent recommendations. This is a powerful tool for strangers to make friends with people nearby, which has obtained a steady growth curve for Quxin. On the Apple platform, Quxin has become a curve stage where downloads have been in a steady increase.

Not to mention the Android platform, the download volume of AppTrea is gradually increasing. Lin Youde has discussed many mobile phone manufacturers and installed AppTrea and Toutiao in millions of new phones that have been released from the factory at a price of a few cents per day.

Although some may be removed, most of the current mobile phones are novices. They will not delete the software they come with at will. Moreover, the current interface of AppTalk is also very simple and refreshing, and the internal software is also sufficient. Some of these millions of new mobile phone users have been secretly recommended by AppTalk and installed Quxin.

The characteristics of Toutiao itself are extremely attractive to users. Therefore, in a short period of time, Toutiao's daily active users began to rise sharply. Toutiao, which has hundreds of thousands of users, has also become the main force of Quxin promotion. Most Toutiao users have also received similar game recommendations, interspersed among the news topics on the homepage.

Trapped by the screen size of a mobile phone, how to place advertisements has always been a headache for Internet companies. For users, if a screen that is small in itself suddenly appears even a tenth of the size of an advertisement, it will also create a very unpleasant feeling. Therefore, Zhou Yujie has long set the rules for Toutiao companies to accept advertisements in the future, that is, to only send invisible advertisements.

The logic of invisible advertising is very simple, and the content is deeply embedded, and it does not deliberately make users remember the advertisement invisibly.

The method for pushing Quxin is also very simple. Before, it was a gimmick with "finding people nearby", but at this moment, it was a mini game that directly displayed [Jump]. The user can also play it for a while after clicking in. However, every time the character dies, the user will be prompted to download Quxin, which can make it more convenient to play the game.

At the same time, Toutiao Company also sent the one-and-a-half-minute animation video produced to the [Shui Army] teams of several nearby universities, and they also promoted them simultaneously on major websites, platforms, video websites, forums, and post bars.

AppTreasure, Toutiao and other channels are also working hard to guide users to download Quxin with the opportunity of jumping publicity.

In just three days, as the only platform to use, Quxin's download volume soared, with the total download volume of Android and Apple exceeding 100,000, while the data is still growing.

On January 16, on Shanghai Stock Exchange, Toutiao Company Office:

"The download volume in 3 days has increased twice. I didn't expect that a small game can have such great energy." Lin Youde looked at the curve on the notebook in front of him, and his eyes were almost narrowing when he smiled.

"It's just the beginning, and users will also spread to each other. Some people see others playing, so it's very likely that they will download it, especially white-collar workers, students and some leisure professions. These people are our main goals." Zhou Yujie held his chin with one hand and also looked at the data.

Toutiao, the current main customers are all such a group of people. They have their own affairs, but they will use more leisure time but not concentrated together to browse the Internet. They can be mobile phones or computers, but relatively speaking, mobile phones will be much more convenient. This is the fragmented time that Internet giants in later generations attach the most importance to.

The fragmentation time is very short, which destined that they cannot have enough time to search for and play some games. Most of them read whatever they have and read whatever they see. Under the product of this era, social interaction is a natural weapon, which is one of the reasons why Tengxun became more powerful in the mobile Internet era.

Another product of fragmentation is the information flow composed of content that is popular with users. It can be funny jokes, popular news, or short videos.

The core of the mobile Internet is how to use fragmented time, and whoever uses it will rise.

In the early 1910s, when people were surfing the Internet normally, it was difficult for people to find their favorite content in a short time. The big data recommendations implemented by Toutiao can perfectly solve this problem. However, big data cannot solve the problem that users do not want to watch news, because no matter how good the news is, people will always feel visually tired after watching too much. Compared with short videos in later generations, the biggest difference between text and short videos in later generations is that it requires users to think with their brains.

At present, what can be supplemented with news are some mini games that can be played and closed immediately.

Traditional level-pass games are definitely not suitable for fragmented time, and although the type [Plant vs. Zombies] can also be paused, it requires excessive concentration when playing, and it is not very convenient to be fragmented entertainment.
Chapter completed!