Lin Youde nodded and said, "I just received a message from the Technical Department that pirated [Jump] games have begun to appear on the Internet. Although we have bought Baidu's keywords, we cannot block all channels. I am worried that if we can't control it, it will affect the development of Quxin."

"Actually, I have thought about this problem for a long time, but I didn't expect that the speed of pirated copies is so fast now. In just a few days, the cracked source code came out." Zhou Yujie looked at Xiaoxue outside the window and said in a deep voice: "This problem must be solved by cutting the mess quickly, otherwise it will definitely affect Quxin."

In order to prevent the expansion of piracy, before the release of [Jump], Zhou Yujie arranged for someone to buy keyword advertisements from Baidu. The three words [Jump] are not products or services, so the price is very cheap. If the game comes out, the price will probably be several times higher.

However, you can only buy the previous advertising space for purchasing keywords. Baidu’s own search settings will cause the pirated copy to appear below, which can only reduce the possibility of users downloading pirated copy on Baidu’s homepage. As for requiring Baidu to block pirated copy, it is impossible, and this is one of their main businesses.

Not to mention other places like Tieba and forum are uncontrollable places.

"Even there is a download link on the 91 mobile assistant." Lin Youde faced his phone to Zhou Yujie and said: "We have sent a lawyer's letter, but 91 has no movement at the moment."

As Toutiao has spent tens of millions of promotional expenses on AppTrea, pre-installed millions of new phones, and the word-of-mouth effect carried by big data recommendations, AppTrea's market share has gradually increased from 3% at the beginning to nearly 10%.

In the current mobile Internet market, which is now in chaos, the 10% share of any software has reached a very high market share. In the current application market, 91 is the first, Pea is the second, and the third is the Application Treasure.

The characteristic of the application market itself is that one of the mobile phones is enough. No one will install two application markets with similar functions. This is completely different from news software, video software, and novels, and it is too exclusive.

"You still have to sue. Let the firm prepare a lawyer's letter and practice it first. I guess some of our future lawsuits will be fought." Zhou Yujie said with a smile at this moment. When Toutiao really grows into a small giant, there will probably be more infringement lawsuits in terms of content.

At present, Toutiao uses the method of crawling content and does not have its own content team. Only when you have a certain strength can you make your own content.

"This is not a problem, but this still cannot solve our current trouble." Lin Youde asked.

Zhou Yujie said: "Let's brief analysis, first of all, Apple mobile phone users don't have to worry about this problem. Unless they have flashed the machine, they need to use the App Store to install the software. Moreover, as a foreign capital, Apple, at least when there is no conflict of interest, is still very law-abiding in the law."

Lin Youde agreed that Apple's strong monopoly made AppTrea completely lose the Apple market, and the spread of Toutiao and Quxin has become much slower than Android. However, in order to control the loss of piracy, such an Apple model has certain benefits.

Zhou Yujie continued: "As for Android, it is the only place for piracy. The current piracy investigation system is very unfriendly to us content creators, so if you want to solve this problem, you can only rely on creativity, that is, methods that cannot be copied by pirated copies."

Lin Youde nodded and said, "Then you can only rely on some Internet-connected operations to attract users."

"I plan to do a ranking list. People like to compete. As long as they have a ranking, there will naturally be many people working hard to compete for this first place." Zhou Yujie said with a smile.

In later generations, WeChat once counted a data that when WeChat launched the user's exercise step ranking, the average exercise volume of a large number of WeChat users increased by more than 20%.

The reason is very simple. Many people see the rankings and look at their rankings, they think they have to work hard and rush up to several places. If they are close to the top, they will go out to make the steps. There are even some spoofs or boring people who specialize in making equipment to make the number of exercise steps. Even Taobao has such small equipment sold.

The deepest reason is actually the invisible comparison between people. Everyone hopes that they will be better than others. No matter what aspect, the Ant Forest in later generations is so successful, in addition to charity, there are actually such factors.

Zhou Yujie continued: "From the current data, half of Quxin's users have basically played Jump Games, but in fact they only played 20% of them many times. But as long as we open up the social link, we can directly and significantly improve the fun of the game.

With the ranking mechanism, we must also have a resurrection mechanism, otherwise we have to start over every death, which will only make people bored. Giving a chance to resurrection is not difficult or easy.

If the game character dies, the user can randomly choose to send the link requesting resurrection to the friend Funxin, and the game state can enter a long pause state. Even if it exits, our background server must save data. After the friend agrees, the game character can be resurrected.

Another limitation is the number of times the resurrection is. I mean that normal users can agree to the resurrection opportunity of friends once a day, and new users can offer more discounts. You can discuss this yourself. In short, my purpose is very simple. I want their activity for Quxin users. For new users, I want them to start using Quxin."

"I understand..." Lin Youde remembered it all, but he admired Zhou Yujie in his heart. This set of ideas was actually to increase the number and activity of Quxin. The number of Quxin users has reached hundreds of thousands, and the proportion of active users is about 30%. This data can actually be announced that Quxin has escaped the initial embarrassing situation of social software: without users, there will be no new users, and without new users, there will be no users.

Accurate searches for people nearby, the newly started drifting bottles and mini-game jumps all increase the playability and user stickiness of Quxin at the lowest cost. Moreover, Quxin is not a single fight. Toutiao's application treasure has rapidly moved towards the level of tens of millions of users. Toutiao, which has just started, has mastered the powerful tool for personalized recommendations of big data.

The three software and creative mini-games cooperate with each other and attract traffic to each other, forming a closed-loop loop and achieving common development.
Chapter completed!