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130 Mutual benefit and win-win

"Don't worry, Mr. Zhou, there will definitely be no problem with quality." Zhang Yidong promised. Although he has never made chess and card games, it is much simpler than their previous online games. The more troublesome one is the various internal games, but this only takes time to handle it.

"Okay, then you can go and do it first. After these two projects are made, we will discuss the details." Zhou Yujie said.

"Okay, then I'll go back first."

After Zhang Yidong left, Zhou Yujie asked: "How is the problem with Toutiao now?"

As Toutiao expands its scale, its influence is getting bigger and bigger, especially Quxin has obtained a valuation of up to US$500 million, and the entire Toutiao company's business has also been known to outsiders. Toutiao, the company's most core business, naturally attracted much attention.

Due to the limitation of the awareness of advertising models, almost everyone is not optimistic about the future of Toutiao, but the traffic scale of Toutiao still has an impact on many vested interests. Most users have come to browse Toutiao, and the number of users visiting portals and other similar news websites is naturally smaller.

At this time, the business model of Toutiao "does not make content, but only makes content porters" has become a loophole.

Although the portal website did not make content in the early days more than ten years ago, the Internet had just appeared at that time, and the law did not regulate the Internet in detail. At that time, the content creators also raised the banner of law, but they had been arguing for several years and had no choice but to do anything about the portal website.

After a long period of trouble, the two sides formed a balance. The portal website has traffic and can attract traffic to some news websites that only do content but have no users. In return, the portal website can also appropriately reprint some news content.

Toutiao also has a PC side, but this is just a website and does not invest much resources. If a user enters Toutiao's website and clicks on any news, he will directly transfer to other portals or news platforms. In this way, Toutiao can be said to be equivalent to attracting traffic for these websites. This is not only without contradiction, but also beneficial.

The problem occurs on the mobile terminal. Most of the original news versions are web versions. Toutiao's APP will transcode the news content after crawling the news, which means it will convert it into a mode suitable for mobile phone reading. This technical method is naturally equivalent to robbing traffic and blocking advertisements. In the early days of Toutiao, major news websites did not notice it, but now the rise of Toutiao's reputation will naturally cause conflicts.

"Sohu has sent us a lawyer's letter, and Sina has directly sued us, asking us to prohibit forwarding their content. Some other local news websites also have some prosecution cases. We have hired a team of senior lawyers to solve this problem." Lin Youde said with a frown.

When he started working on Toutiao, he and Zhou Yujie knew that there would be such a day. However, Lin Youde did not expect that Quxin has developed rapidly with several creative times, which not only brought huge traffic to Toutiao, but also attracted huge financing. However, the bad side is that Toutiao will face extremely troublesome copyright issues in advance.

Although portals do not pay attention to mobile, they will not arbitrarily make the content they make cheaper for outsiders, let alone Quxin has just received a valuation of $500 million, which has made everyone re-examine Toutiao Company. Toutiao, as one of the company's core projects, naturally attracted the attention of many potential competitors.

"Do you think it's a coincidence that so many people are asking us for trouble this time?" Zhou Yujie suddenly said: "Although Quxin just raised $50 million, it will definitely cause jealousy. But are these people's efficiency too high? They came to us at about the same time, and some even sued directly."

Lin Youde nodded and said, "I also think it's a bit strange. It seems that behind it is people or companies with great energy behind it."

The two of them naturally knew who the person behind him was. Zhou Yujie said: "But that's good. It's not the right way to develop it all the time. We just took this opportunity to solve this problem at once."

"Try to negotiate slowly with these people during this period. If necessary, you can stop crawling some content and concentrate on guiding real-time news."

According to domestic news law, real-time news is not protected by copyright, and anyone or institution can reproduce it.

Lin Youde said: "This is not a problem, but this time many people are bad at the visitor, and I'm afraid they will eventually go to the court."

"When I was doing Toutiao, I already had the solution to this problem today, but it's not now. I want more people to jump out. When the number is similar, I will solve this problem again." Zhou Yujie said with a smile.

"Mr. Zhou, are you sure?" Lin Youde was a little worried. Because one is not well controlled, it may cause a government investigation. This is the most feared result for any type of website, because if a business is closed and rectified, half of the users may be lost.

"There are too many domestic media, and there are thousands of companies of all sizes. Even if the group in front of you is solved now, what should you do if you come to the future? Will there be financial compensation every time? If this is true, we will not go bankrupt. Only by cooperating and mutually beneficial methods can we solve the problem permanently." Zhou Yujie shrugged and said.

"Cooperation and mutual benefit?" Lin Youde was a little puzzled.

Zhou Yujie said: "I plan to share the advertising profits reasonably with content creators. Only when these people make a profit will our copyright issue be completely solved, and this will greatly improve the quality of our content."

"Cooperation? But we don't have any advertising fees?" Lin Youde was a little confused. Toutiao has been founded for nearly half a year. So far, except for attracting traffic to brother companies, he has not received any other advertisements.

"Even if we answer advertisements, the mobile phone screen is so small and the profit margin is limited. Whether we can support ourselves is a problem." Lin Youde asked out of doubts. You should know that he is also counting on the overseas game sharing to extend his life to Toutiao.

"Let's talk about the advertising model first. If we have enough advertising profits and then distribute dividends with content creators, what do you think?" Zhou Yujie asked back.

"This model has indeed set a precedent. Today's portals often steal content from other websites, but they do not mean to distribute dividends. If we do this, most news creators will probably rush to cooperate with us." Lin Youde said.

"Yes, many people who are here to sue us now, except for a few portals, just want some compensation. It may be that Quxin's financing has made them jealous." Zhou Yujie nodded and said.

Although Toutiao is crawling news, it is definitely not the only one at present. The entire Internet is crawling content from each other, and the same is true for even Baidu and Tengxun News. However, these giants are not ordinary people. If you want to sue them, it is not cost-effective to make a profit.

Toutiao has just risen and has become famous again. Other businesses have received financing, which has attracted a bunch of wolves.

Toutiao, in later history, encountered the same problem after raising $100 million in 2014, and many people were jealous of this huge financing.

Zhou Yujie continued: "Back to the topic of advertising just now, as long as we have profitable means, the problem can be solved."

"Yes, how do you place advertisements?" Lin Youde nodded and said.
Chapter completed!
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