"Advertising precise positioning and delivery?" There is no need for too much explanation, an ordinary person also understands the meaning of this sentence.

"Theoretically, if we know the needs of users, we can do this." Lin Youde said after thinking about it.

Zhou Yujie nodded and said, "Before the birth of the Internet, the commercial advertising carriers of human beings were mainly televisions, newspapers, fixed-position billboards, etc. The characteristics of these advertisements were targeted at everyone indiscriminately.

After the emergence of the Internet, in the early stages, the advertising model did not change much, but the carrier was transferred to the computer. We can call this model the 1.0 model of Internet advertising.

After that, search engines emerged, and companies like Google and Baidu can use users' search content to advertise different products, which belongs to the Advertising 2.0 model.

As long as the big data we have is well utilized, we can make a new change to the entire advertising model, that is, the 3.0 model: precise advertising delivery."

"However, Toutiao's big data is all aimed at the user's hobbies. For the user's needs, we do not have this data." Lin Youde frowned and said:

"At present, two Internet giants have data on this aspect, one is Baidu and the other is Alibaba. One controls the daily searches of people in China, and the other controls the largest shopping platform. The information in their hands meets our needs. With this data, we can indeed push accurately, but these are core secrets, and they cannot sell such information."

"Baidu Alibaba does have this kind of information in its hands, but our headlines are also available." Zhou Yujie said with a smile: "Many times, information is hidden invisible. Just say that there is car content on the headlines, right?"

"Yes." Lin Youde nodded. Toutiao's data tentacles crawl information on the entire Internet, and cars are the objects that most people often pay attention to, so they are naturally also focusing on crawling. Autohome, Yiche.com, and Pacific Automobile have the most traffic websites. There is a special car page on Toutiao.

However, in the recent content copyright dispute, these automotive website platforms have naturally participated.

Zhou Yujie continued: "According to the current Internet advertising model, a certain automobile giant can accurately choose a city to place an advertisement, but this model is actually too low-end. In a city, most people may not buy cars. The advertisements placed not only waste advertisers' money, but also increase the advertising position of the advertising website and increase users' disgust.

If we put it on our platform, we can specifically target some people who are interested in cars for delivery, and then advertising efficiency will be greatly improved."

"Then what's the difference between this and directly serving advertisements on the automotive platform?" Lin Youde asked.

Zhou Yujie smiled and said, "Some are the same, some are different."

The same thing is that users want to see cars, but in terms of efficiency, platforms such as Autohome are too inefficient. If a person really wants to buy a car, he may log in to Autohome directly. However, in addition to finding these people, the purpose of advertising is to leave an impression on those who may buy in the future. Autohome obviously cannot find these people, and even Baidu and Alibaba cannot do it, but we can, our backend has records of everyone's preferences.

If our data is sufficient, we can also judge the user's psychological price and brand requirements from the models that users often browse, whether they like domestic products or joint ventures or imported products, whether they like sedans or SUVs, cars with several seats, big cars or small cars, etc.

As long as the data is accurate, the higher the delivery efficiency, and the higher the efficiency, the customer's advertising delivery cost will be reduced, our advertising revenue will also increase, the time users accept advertising will be reduced, efficiency will be improved, and the three parties will benefit. This is our future profit model of Toutiao!"

"I understand." Lin Youde's mouth smiled: "Why didn't I expect this method? Mr. Zhou, you are so amazing."

"Stop flattering. This model does work when talking about theory, but it is very troublesome to actually operate." Zhou Yujie shook his head and said, "This trick is only suitable for cars, digital products, electronic products, etc., but we cannot involve most daily necessities."

"That's right." Lin Youde nodded and said: "There are not many categories of products on Toutiao today, they are all products that are in high demand and are popular with many people."

There is a special digital area on Toutiao, which introduces various mobile phones, computers, TVs, DVD players, etc., as well as special car areas, real estate areas, entertainment areas, etc., while ordinary daily necessities are blank. After all, Toutiao is not Taobao, but news apps, focusing on user entertainment needs. It is impossible to add daily necessities such as toothbrushes and toothpaste on the page.

"We can't do this information, but we can do some advertising business that ordinary Internet companies cannot do." Zhou Yujie paused and said, "Brother De, you said if you are the owner of a 4S store and you want to promote your store in the city, what should you do?"

"Street sign advertising or cinema advertising!" Lin Youde quickly came up with two methods, but he quickly said: "Mr. Zhou, what do you mean is that these two methods are too inefficient and too many people who don't need to buy a car see this advertisement?"

"This is one of them, but what I want to express is not this. The 4S store has sufficient capital and can spend a lot of money to buy street sign advertising or cinema advertising. But what if you have all of it, just a car wash shop, and you want to advertise, what should you do?" Zhou Yujie asked with a smile.

"Car wash shop." Lin Youde thought for a while and said, "It seems that he can only wait for the customer to come to the door. At most, he will send some flyers, but this efficiency is too low and he will definitely lose money."

"Yes, small business operations cannot be used to advertise, but we can do it." Zhou Yujie raised his mobile phone and said, "There is a GPS on the mobile phone. Through the background data, we can know the user's daily route. If he drives frequently, our background can be separated, right?"

"Yes." Lin Youde has gradually understood what the boss means.

Zhou Yujie smiled and said: "Based on the car route, we can directly lock the nearby car owners for a car wash shop, and then only advertise these people. What do you think?"

"It should be possible." Lin Youde's heart was like discovering a new world. This was a brand new advertising field. Before that, there were no Internet companies that would promote some simplest stores, except for some similar platforms, such as hotels for group buying.

Zhou Yujie said: "The first thing we need to do is to test how efficient the precise positioning of advertising is. This determines our future advertising profits. Only with profits can we distribute dividends with content creators and solve this copyright crisis."

"Then I'll find a car wash shop to test it as you said!" Lin Youde thought for a while and said: "After locking in potential customers, pushing advertisements, users can wash the car at half price based on the advertisement push, and we can see how many ratios of people will come."

"Yes, I hope you can give me a surprise when I come back from Yanjing." Zhou Yujie smiled and said, "As long as this model can be successful, Toutiao will have stable income. As long as the income is stable, we will have more capital to layout content."
Chapter completed!