"It can be said that, but it is a bit different." Zhou Yujie nodded and said.

At present, the most popular forum on the entire network is Sina Weibo.

The first Weibo-oriented platform in China is actually Fanfu.com, which was launched in 2007. The founder is Wang Xing, the boss of Meituan. By the beginning of 2009, Fanfu had as many as one million users, but it was forcibly closed because of inadequate monitoring of sensitive content.

After Fanfu, Sina, Tengxun and NetEase launched their own Weibo platforms, and Sina Weibo has developed the fastest. One of the main reasons is that Sina adopts the advertising sharing model of traffic monetization, which has attracted a large number of celebrities to enter, thus further attracting a large number of celebrity fans. This is also the moat of Sina Weibo, and even Tengxun can't surpass it in the subsequent.

However, this model is only for celebrities, and ordinary people can't get a penny.

Zhou Yujie continued: "Weibo is a social platform and a public opinion platform. It has word limits, so it is not suitable for the dissemination of news. But our headlines today are different. We are a platform for news content and can accept any content.

Next, our Toutiao will open the Toutiao account. Anyone or any company can apply for an account for free to publish your own content. Our Toutiao will also give you a certain amount of traffic for free. As long as the content is good, the more traffic there will be, forming a virtuous cycle. We will also divide the advertising share based on your traffic. In the end, no matter what platform or your content, you can make a profit from it and develop together. This is my suggestion to you."

The people below immediately talked about it. This model was not before, but it was not in content, but the advertising model. Some small websites were unable to accept advertisements because of their low traffic, so they could only join a platform called "advertising alliance" to make profits from it. This is also the main profit model of many small websites.

Now transfer your content to the platform and divide the ads according to the number of clicks. The principle is similar, but this will be further controlled by the platform because the amount of traffic is up to the platform.

"It seems that there are no advertising spaces for Toutiao today?" Someone expressed his questions.

Zhou Yujie said: "This is my problem. Even if there is no such thing as today, our Toutiao will find a way to monetize traffic. I already have a plan. Now here, I invite you to form a content-based platform, and eventually both parties will make profits together. This is a plan to kill two birds with one stone and develop together."

"Even if Toutiao can distribute traffic dividends, how should traffic be controlled?" asked a middle-aged woman.

Zhou Yujie said: "How to allocate traffic is also a secret of our company. Controlling traffic at will is not any benefit to our platform. If your content is good, the more people you read, we will naturally recommend it first, and vice versa.

Time will prove everything. If you can’t make money, you only need to notify us and we will immediately remove your content and ensure that you will not crawl your news website information.”

There will never be any chaos in the vegetable market in business talks. Many people who can participate in the meeting may not understand technology, but their long-term social experience will make them hide their true ideas, and there will be intrigues, but everything will be left with the front line.

If you think about it carefully, this model is indeed good. At least it can form a mutually beneficial relationship. Let’s try cooperation first. If the subsequent dividends are not good, it can be cut off at any time. There will be no loss for the producers of these contents.

To take a step back, those old portal websites did not take them seriously. There was a certain traffic diversion relationship in the past, but the mobile phone could not implement this trick.

"It seems that Toutiao is ready, so we can also try it at Digital Home." said a young woman.

The first investment by Digital Home touched everyone else. Toutiao's traffic is currently the number one in mobile terminals. No matter how little the dividend is, it is a piece of fat. If you don't participate, you won't have a penny. It's better to give it a try.

Zhou Yujie nodded and said, "In a few days, today's Toutiao will be updated. At that time, the link to apply for a Toutiao account will appear on the page, and there will be specific operation methods. You only need to pass on your content.

However, videos need to be separated from text and pictures. Today’s Toutiao will have a special video area. I have a suggestion that you can make your own videos and upload news or some content in an explanation mode, which may have better results."

Toutiao’s personalized recommendations give users the best experience of watching news on mobile phones, but people’s pursuit is endless. It takes people to think hard to read text, which is an active acquisition of information, while videos passively transmit information to the brain, and the recipient will be in a very relaxed state.

This is also one of the reasons why short videos in later generations have risen. Fragmentation, short, and videos are indispensable.

Judging from the background data of Toutiao, many users have begun to spend more time watching various videos, especially some analysis and analysis of popular news. In the WiFi state, the number of visits is much greater than that of ordinary text.

"Make a video?" Everyone looked at each other, some thought, and some were unwilling to do it, because relatively speaking, the cost of making a video would increase significantly.

Regardless of the follow-up, most of the representatives who came here today have been persuaded, while a small number of them need to go back and discuss.

For Toutiao, this is enough. Opening the Toutiao account can attract better content to join the platform. Although it seems that a lot of money will be lost if you want to distribute traffic dividends, this model will attract more people to create content.

Only more high-quality content can attract more users. As long as the users are enough, no matter how much money you spend, it is not a problem, because the platform's advertising is only the lowest-level monetization model.

Without signing any contract, everyone promised to try it out. As long as they succeed, they can attract more people to Toutiao to share their content in the future. Whether in the company or in individuals, everyone can be their own media and ultimately provide the best content for Toutiao.

After the people dispersed, Zhou Yujie asked: "Brother De, how is the advertising team going?"

Even with a personalized recommendation model, a strong advertising business team is still needed to be responsible.

Lin Youde said: "I contacted Sequoia Capital and they promised to find a suitable team for us within half a month."

"Okay." Zhou Yujie nodded. The reason why Quxin introduced Sequoia Capital was also because Sequoia had strong personnel resources. As long as you put forward a demand, they could find the talents you want in the shortest time.

Several people left the hotel and came to the car. At present, Zhou Yujie has recruited a veteran to drive for him and can also protect his safety. At present, Skynet cameras are all over Shanghai. Under normal circumstances, there will be no safety issues, but it will always be much more convenient to have a bodyguard and driver.
Chapter completed!