Lin Youde said: "The founder of Ele.me is Zhang Haoxu. He is a graduate student at Shanghai Jiaotong University. He established Ele.me in 2009. His business was mainly based on telephone calls. He later made his own website, mainly in the student market. Currently, there are Ele.me advertisements near universities in Shanghai. Their team also recruited part-time jobs in various universities.

At the beginning of the year, we received a US$3 million investment from Jinshajiang Venture Capital. We are now preparing to expand the market on a large scale, with the direction of the white-collar workers in Shanghai. Recently, their company has sent many people to distribute flyers in major office buildings in Shanghai."

"It seems that we have entered a good opportunity. If Ele.me starts to cultivate its own white-collar group, then we want to go one step further, which will be troublesome." Zhou Yujie smiled and asked, "When will our platform be online?"

"If the platform is online, the web version will be faster, and the APP will have to wait for a while longer. However, the biggest problem is to reach cooperation with many stores and let them use our platform. Ele.me has been ahead of us for a long time." Lin Youde said.

Zhou Yujie shook his head and said, "Wrong, they did it in advance, which is actually better for us. At least they have let these merchants know the benefits of the takeaway platform. If we come in, these people will not refuse without reason. After all, they cannot sign an exclusive agreement with Ele.me, right?"

"This is true. I have arranged for the headhunter to dig some core members of Ele.me, but many of these people already have the original stock of Ele.me. I guess it will be difficult for me to dig it up, otherwise we can save a lot of time." Lin Youde said helplessly.

"Normal, such entrepreneurial companies will have equity pools. Ele.me has just raised funds and will definitely give old employees a good option." Zhou Yujie said with a smile.

This is a normal operation of Internet companies. Even within Toutiao, because of Toutiao, the value of AppTrea cannot be estimated, Zhou Yujie also specially distributed some Quxin equity from his name to some core employees. These equity cannot be cashed out in a short period of time, and once he resigns, the equity will be gone. This is the best way to bind a valuable employee.

Zhou Yujie continued: "In fact, in addition to the senior employees of Ele.me, there are also a group of people who are very familiar with the hotel information."

"Take deliveryman." Lin Youde had known it for a long time.

"Yes, these people have insufficient information, but if we obtain enough quantity, we can obtain such a batch of data." Zhou Yujie said: "And they have enough food delivery experience and know how to achieve the highest efficiency. These are the logical basis for our future simulated food delivery routes.

More importantly, they know the nearby routes, and we want to recruit takeaway workers. Such familiar roads are the best."

Because of the strength of the platform, the delivery guys in later generations had cooperative relationships with the delivery company, but this is not the case now. During the start of business, they could only sign employment relationships with the deliveryman.

Unlike a few years later, the current map technology is not yet mature, and the main markets of map companies such as Gaode and Baidu are still normal. These maps are mainly web versions, and there is no such service on the APP side. Only when the takeaway market explodes and o2o becomes a must-fight for Internet giants will the map business begin to be deployed in the community.

Without map business, the efficiency of food delivery depends entirely on the experience of the deliveryman, and the system cannot calculate the shortest route. Therefore, a deliveryman who is familiar with the route and has rich experience is very important.

Lin Youde nodded and said, "Okay, I'll ask the headhunter to dig a few Ele.me deliverymen to come over immediately."

"It's not a few, I want as much as I can. The salary will be higher." Zhou Yujie said: "These people may be the foundation of our future takeaway team. We need to refer to their experience when we open the food delivery route and the order of delivery in the future."

"In this case, we will invest a lot." Lin Youde asked: "We haven't opened the platform yet?"

"It doesn't matter. I can throw all the income from [Temple Escape] in. I don't know about other cities, but Ele.me has already reached a certain scale in Shanghai. Shanghai is also our home court. If we can't even get the home court, what else can we talk about to be a national platform?" Zhou Yujie said:

"In addition to the food delivery algorithm, the other technical content of this takeaway is not high, which is slightly stronger than group buying, but it is very costly. Even if we don't poach people at Ele.me, we will definitely compete with them for funds in the future.

Now we are all working hard to poach people. Ele.me will either increase its salary as a whole or its business will be damaged. Zhang Haoxu has no choice. As long as we enter the market, it will be the beginning of both parties' burning money."

Quxin has enough money, Toutiao is also trying to make profits on its own, not to mention AppTreasure. The profits of the game business cannot be kept on the account, and it is the best choice to use them to overcome the takeaway market.

Although Ele.me has received millions of dollars in financing, it has no other income. The takeaway business is definitely in a loss at the moment. If it develops poorly, there will be no possibility of financing in the future.

"I understand, then I will poach people at a high salary immediately." Lin Youde said with a smile.

"Well, prepare the people first. The platform is also launched soon. With our internal channels, the three parties work together to occupy the entire Shangshanghai market in the shortest time, so that the Shangshanghai takeaway market will become our basic market, and then use this as the foundation and expand outward." Zhou Yujie said cautiously.

The o2o industry is actually seriously linked to capital. Whether it is group buying, takeout, taxi, or the end of the battle, it depends on who has more money and who can raise more funds.

No matter how much money you have, it is impossible to promote it in major cities across the country at the same time, because it is impossible to have so much manpower. If multiple parties enter the same area at the same time, they will be trapped in a fierce subsidy war and burn money faster.

At present, the group buying war is breaking out with all its might. This is the best period for the development of takeaway. In Shanghai, there is only Ele.me, the entire Shanghai, and Shanghai is the largest city in the country, the center of finance. After grabbing this, it is a basic market. Although any opponent can come to spend money to grab the market, it will definitely consume more funds. If you fight hard, you will definitely be worth it.

Moreover, as long as you are ready to go to Shanghai and then summarize your experience in going to Shanghai, you can also prepare for the next step of expansion.

"By the way, Mr. Zhou, what's the name of our takeaway platform?" Lin Youde asked.

Zhou Yujie said: "Just call it today's preferred!"

"Today's preferred?" Lin Youde thought for a few minutes and said, "It's pretty good, it sounds like a life platform."

"In addition to the personnel, we also need to customize a batch of high-range takeaway special electric vehicles and a batch of yellow rainproof clothing. We have prepared these for the riders. As long as they come, they can go to work.

Using more conspicuous and brand-name clothes can also promote our brand, killing multiple goals at one go.”

"Okay, I'll arrange for someone to order these things immediately." Lin Youde nodded and agreed.
Chapter completed!