At the same time, at the headquarters of Shenhai Tengxun, Zhang Xiaolong's team was nervously testing the new version.

Although Quxin's current scale in the social field is far from that of Teng Xun and only stays on the mobile terminal, this is also the first time the enemy has successfully entered the social field. Especially a month ago, the joint investment of Baidu, Alibaba and Sequoia Capital made the entire Teng Xun feel as if it was a big enemy.

QQ has almost monopolized the PC and mobile terminals, but it is obvious that Quxin's competitor is not QQ, because netizens can have two social software on their mobile phones. Therefore, Tengxun is currently promoting WeChat fully. The interface and user groups of WeChat are similar to Quxin. As long as we make WeChat, Quxin will inevitably be eliminated.

However, unexpected things happened. Whether it was internal traffic in the group or direct transfer of QQ social link to WeChat, these had little impact on Quxin, because users of Fuxin only downloaded another software WeChat.

The data from the backend shows that although WeChat downloads exceed Quxin by relying on QQ traffic, users' daily active users are far from comparable. Quxin has gained a foothold in the field of strangers' social networking, and countless single dogs in China and countless netizens trapped in big cities who cannot reach the opposite sex, have become Quxin's loyal users.

This conclusion shocked Teng Xun. Teng Xun's foundation is acquaintance social interaction, while competitors took the other hand and controlled the stranger social interaction field. Although the scale and stickiness of the latter are not as good as the former, they pierced into Teng Xun's core territory like a thorn, and the entire Teng Xun wanted to pull it out and then go faster.

But no matter what, Teng Xun could not do this. WeChat also left the stranger social model, but the number of people used was only 20% of Quxin, and the proportion was gradually decreasing. It seems that the entire mobile Internet user who had the desire to socialize strangers was attracted by Quxin.

There were fewer people shaking on WeChat, so naturally users went to Quxin, which further led to the complete failure of the social model of strangers on WeChat. The entire elites within Tengxun had no choice but to do so, just like when they were doing Weibo, they were facing the scene where all users flocked to Sina Weibo.

But the last time was just someone else's project, Teng Xun was fighting an offensive battle, and this time the battlefield was socializing, Teng Xun was fighting a defensive battle. The battle had just begun, and Teng Xun lost the first game.

In the early stage of Quxin, some people found users with the same interests and were likely to directly ask for QQ numbers and then wanted to add them. This represents the default of "friends", which is the progress from "strangers" to "friends".

However, with Quxin's progress in "shaking", when a person shakes a few friends with the same interests, it is too cumbersome to let him transfer to QQ to chat one by one. What netizens are most afraid of is trouble.

So, they stayed in Quxin and started their own chats. They gradually developed a habit of Quxin chat. Coupled with the stimulation of Quxin's various mini-games and rankings, Quxin is slowly eroding Teng Xun's core area - the social circle of acquaintances.

In a huge open office, hundreds of technicians are working overtime day and night here. This is WeChat’s new headquarters. As the threat of Quxin gradually grows, Teng Xun has listed WeChat as a key support target, and people need money.

"Xiaolong, how is the development of the circle of friends?" Zhang Xiaolong was discussing a bug with an operator. Suddenly, a familiar voice came from behind. He knew who it was. There was only one person in Teng Xun who would call him that.

Zhang Xiaolong turned around and said, "Mr. Ma, WeChat will be updated tonight and will be officially launched on WeChat Moments."

"Okay." Ma Huateng nodded and suddenly asked again: "Is there any optimization?"

"No." Zhang Xiaolong answered after a while, saying, "Quxin's style has always been simple, and it has been arranged to the extreme. Even the jump that used to jump, but has not been so popular recently, has been moved to Quxin's level 3 page and replaced with another game. Obviously, Zhou Yujie doesn't want to make Quxin complicated."

"What game did it change?" Ma Huateng asked.

Zhang Xiaolong said: "It is called [Temple Escape], but this game has a large cache and is an independent game. Quxin only provides a link. However, the download routine is still the same as [Jump]. Using Quxin friends to resurrect. After they have a Moments, they can also post Moments. With Toutiao and Baidu's traffic, this game is currently very popular on the market."

Ma Huateng frowned and said, "How can this headline develop such a popular stand-alone mobile game repeatedly? These games have brought them a lot of traffic."

Generally, online companies will use traffic to attract their own games and make profits from it. However, Toutiao companies do the opposite. They use several popular games to bind Quxin to a certain extent, and then use Quxin to promote Toutiao or AppTrea, using games as the root cause of traffic.

"I'm also very strange. I've checked the game department of Toutiao. Their initial department was just a small team poached from NetEase. It's logical that there would be no such successive creative ideas." Zhang Xiaolong was also puzzled.

This model is too unreasonable. Games are used for traffic deformation, which is recognized by the Internet, but Toutiao companies can use this process in reverse.

The most fundamental reason is that Toutiao can develop popular stand-alone mobile games. Whether these mobile games can be developed in the industry is actually based on luck. It is already considered good luck to be able to develop one in ten years.

"Can we make a similar game?" asked Ma Huateng.

"It's OK, but it's not worth the loss." Zhang Xiaolong said: "[Temple Escape] can be said to have done a very good job in details and rhythm. We will go further and either have new ideas or optimize the picture quality. However, the former takes time, and the latter does not make much sense.

【Temple Escape】 is not an online game, its life span may be only a few months to half a year, and it may be too late for us to develop it."

"Entering the game with a free stand-alone game is a trick that I never dreamed of." Ma Huateng sighed and said.

Zhang Xiaolong said: "In fact, with the current scale of Quxin, the game may not be of much use. Their most powerful thing is that strangers have a stronger socialization step. And their circle of friends has also begun to consolidate the stickiness in social interaction. Even if we launched WeChat, it is difficult to break Quxin."

The social chain exists independently. With the QQ social chain, users can also have WeChat social chains, and also have interesting social chains. They will not immediately abandon other things because of a more complete social chain. If they want to completely eliminate the other party, they must go through a long period of competition and slowly snatch the other party's user time. Then when it is almost the same, quantitative change will trigger indicators, and the opponent will collapse in an instant.

But this process is very complicated, especially Quxin already has a group of its own users.

"Indeed, it's not a solution for us to follow Quxin like this." Ma Huateng frowned and said, "I got the news. Two weeks ago, Zhou Yujie went to Yanjing and visited Baidu, 360, Xiaomi's Lei Jun and Meituan's Wang Xing. I don't know what they were discussing."

"What are Lei Jun and Wang Xing? Zhou Yujie visiting them for?" Zhang Xiaolong said strangely.

It is reasonable to visit Baidu and 360, because these two companies are competitors with Tengxun, but Xiaomi, a mobile phone system, and Meituan, a group buying company, don’t understand the reason.

"It may also have nothing to do with Quxin. Zhou Yujie has several businesses, which may be cooperation in other aspects." Ma Huateng said.

"That's true." Zhang Xiaolong nodded and said.

"I will tell you one more thing. We are planning to fully promote the app on Tengxun News mobile to attack headline companies from other fields." Ma Huateng said.

The app on Tengxun News mobile was launched in October last year, and it was earlier than today's headlines. However, because Tengxun News does not pay attention to the client, its development is very slow.

Zhang Xiaolong thought for a while and said, "This trick is OK. Although it is difficult to make a profit on the mobile phone, the current mobile phone market is getting bigger and bigger. After all, the news app is a considerable stream. Toutiao relies on this market gap and occupy the market. If Quxin can have its current scale, Toutiao will also make a certain contribution."

"Okay, then you guys work harder tonight. There can be no problems with the launch of WeChat Moments." Ma Huateng nodded and said.

"Don't worry." Zhang Xiaolong said with a smile.

...
Chapter completed!