Meituan's team has a very strong execution ability. Although it has only been in Shanghai for 7 days, it has traveled to a large number of stores in the core urban area. Of course, this has a lot to do with the fact that the group buying model has long appeared in Shanghai.

A Y group buying website from the north suddenly vigorously promoted its brand in Shanghai. The store owners are not stupid, so they naturally know that the next step must be a large amount of subsidies. Anyway, if you join an extra group buying website, you will not suffer any losses. The store owner is naturally happy to join Meituan’s platform.

Meituan's actions naturally attracted the attention of Lashou.com, which has the largest group buying share in Shanghai. Shangshou is the largest economy in China and the most populous city. It is densely populated and has a large number of high-wage consumers. It is a must-fight for all group buying websites to succeed.

In the past year, there would be a subsidy war here every month, and Lashou.com was the ultimate success. With hundreds of millions of financing, other small group buying websites were no match for him at all. Large scale would not foolishly fuck up excessively. Everyone tacitly tied the territory, first controlled their own scope, and then slowly entered other cities.

The two of them are discussing this matter at the Shanghai headquarters in Lashou.com.

Lin Zicong, head of the Shanghai branch, said: "What the hell is Meituan doing? Isn't their territory in the north? Why did he suddenly come to Shanghai?"

"It's a bit strange. Even if Meituan wants to focus on big cities, it should start with Yanjing first. Where is their headquarters still in Yanjing?" said another person, Wang Haifeng.

Although a website can be logged in anywhere in China regardless of its boundaries, all the stores on the group buying website are divided into cities, so the pages are different when logging in to each city.

As a group buying website, the most important information is local merchant information, which requires the marketing team of the group buying website to come out one by one, and a company's human resources are also limited.

Generally speaking, group buying websites are divided into regions. Even the most powerful Lashou Network and Wowotuan cannot expand at the same time in a large number of cities across the country at once. It is necessary to conquer different cities step by step.

Large cities like Yanjing and Shanghai are the places where group buying websites are the most gathering places. It is not surprising that Meituan comes to Shanghai, but suddenly it is so radical, it seems that it is clearly trying to set off another subsidy war.

This is very strange, because Meituan's market share in their headquarters in Yanjing is also very low. Under normal circumstances, it should conquer its city first, right?

In your own city, human resources mobilization, operating costs, and reaction speed will be much lower, while in other cities, you will be at a disadvantage.

Lin Zicong asked: "I heard that Meituan is discussing financing with Alibaba and Sequoia. Could it be that they have succeeded? I want to make some money in Shanghai first?"

Wang Haifeng shook his head and said, "I asked inquired yesterday and haven't received any news about this, but it is not ruled out that they deliberately did not inform outsiders."

"It's really a headache. We had a fight with Dianping a few months ago, and the subsidies were more than 10 million yuan. Now, looking at the trend of Meituan, we have to have another big one." Lin Zicong patted his forehead and said, "I don't know how to ask the headquarters for money."

Wang Haifeng said helplessly: "Lao Lin, you have to make a decision quickly. Meituan should have gone to many businesses these days, and subsidies may start at any time. Can't we get at a disadvantage just because we don't have money?"

"I know, forget it, you go and do it first, I'll call now." Lin Zicong said.

Wang Haifeng nodded and said, "Okay, then I'll go out first."

...

On April 15, I went to the Shanghai Jiaotong University.

In a girls' dormitory, sophomore Fang Ya was playing a chess game called Tuyou on her mobile phone, but she lost in a short while.

"I won't play anymore. This guy on the other side is so amazing." Fang Ya turned off the game. She was a chess novices. She lost nine out of ten games when playing games, but she refused to give up.

Roommate Lin Lin smiled and said, "You should play Gozi chess, you don't need to use your brain."

"No, my gold coins are almost gone, and the winning rate of chess is too low. After dinner, I will go to the room with high gold coins and make a lot of money." Fang Ya said: "Lend me your cell phone in the afternoon."

Lin Lin asked in confusion: "What do you want my phone to do?"

"Hehe, I'll open your phone and play with the software, and then I'll take the software path here." Fang Ya smiled.

"Damn, you are shameless!" Lin Lin despised her and then said, "What should I eat for lunch?"

Fang Ya said: "Whatever you want, just eat something in the cafeteria."

"Okay, let's go." Lin Lin nodded, and the two went to the cafeteria together.

On the way, Fang Ya was playing with her mobile phone, and suddenly a message came from above. Click to see it. It was a web version of the group buying website, with the word "Meituan" in the upper left corner.

Fang Ya did not close it directly because the page was filled with some food photos and introductions, and the price line was all displayed as 0.

"It can't be free, right?" Fang Ya was a little curious and his voice became a little louder.

After hearing this, Lin Lin also came over and asked, "What's free?"

"No, look." Fang Ya handed over the phone.

"Let's take a look." Lin Lin took the phone, fumbled carefully, and said, "I understand, so that's the case!"

"It's really free? Not a liar?" Fang Ya asked.

Lin Lin said: "Of course not. The Quxin software is so well-known now, how could it be falsely advertised?

You see, there is an introduction here. You just need to click on any shop, post it to your Moments, and then let 18 people like it. This chicken chop rice will be free!”

"That's so good? Just like it, not repost it?" Fang Ya asked.

If it is forwarded 18 times, it will be too annoying. No matter how delicious the chicken chop rice is, she would rather spend money than be annoying.

"Yes, it's just a thumbs up, but there are many restrictions," Lin Lin explained: "You can only choose the same food every day, and the food at the merchant is not unlimited. You see, this restaurant only provides 200 chicken chop rice a day."

"200 copies are also a lot, where is the address?" Fang Ya hurriedly took her cell phone, found the address, and said, "It's not far from our school, we have to hurry up."

"Where are 18 people? Where can I find them?" Lin Lin asked.

"There are more than 40 people in our class, which is definitely enough." Fang Ya said affirmatively.

"Okay, but we have to have a meal first." Lin Lin urged.

...

At this moment, a large number of Quxin users on the Shanghai Stock Exchange received advertisements from nearby merchants. Because it was noon, for those who were not eating, their tolerance would be much stronger when they received advertisements with food.

Just two days ago, Quxin had officially opened up the data transmission with Meituan. Meituan merchants can send the links they have made to Quxin or Quxin's circle of friends, and users can open and watch them at will.

After watching, if you choose to forward it to your Moments, then when the number of likes in Moments reaches the predetermined number, the user can get a huge discount on a certain product, or even free.

The number of likes is determined by the price of the product. If the price of the product is low, more than a dozen likes is enough. If the price is high, forty or fifty or even more may be required. This is controlled by Quxin, which is also to prevent merchants from maliciously reducing the number of likes in order to attract more users.

The scope of this activity was limited to Shangshanghai in the first week. Both Meituan and Quxin have tens of millions of users. For this cooperation, it is impossible to lay it nationwide at one time, because if there is a problem, the involvement will be too large.

Place the test site in Shanghai, which is Toutiao’s headquarters. Once there are technical problems, it can be solved immediately.

Because it is just a city and Toutiao’s headquarters, the subsidy power is naturally very large. Most of the products launched by Shangshanghai stores are basically free!

Free is the most attractive!

What should I do if no one likes the circle of friends? Hurry up and send a group fun letter.

What should I do if it is not enough after the mass sending? Hurry up and recruit people from real life, what? Are you boring a message? Hurry up and download one.

What should I do if people like it after they are not enough in real life? Then hurry up and go to QQ to recruit people. Some netizens with good relationships and some often active QQ groups will attract one.

This kind of operation is actually very troublesome. A little person who is not short of money is too lazy to do such things. But in this world, there are many people who are short of money, and there are also many people who are rich but also like coupons.

A huge base is terrible, especially when this base is used to make preferential or free meals, it is all about using its social links in reality and on the Internet.

In order to promote this cooperation, Meituan also purchased Baidu’s advertisements for promotion, and Toutiao also made every effort to attract traffic.

With huge subsidies and traffic promotion, Meituan has gained huge new users, while Quxin has not only obtained a large number of new users, but also obtained more complex social links and some data information about user preferences.

As long as the Shanghai Stock Exchange is successfully completed, the entire cooperation model will appear in more than 20 second- and third-tier cities in China, with a monthly subsidy of 20 million yuan. This may be the most exaggerated subsidy before the group buying war.

Now, facing this battle of almost completely free subsidy, Lashou.com was stunned, Wowotuan was also stunned, and other small-scale group buying websites in Shanghai were also dumbfounded. How could they play like this?

When the subsidies were too harsh before, except for the occasional gimmicks used to attract people, it might only cost one yuan. After subsidies, users generally need to buy them at half price.

This is when the merchants provide part of the subsidy. When the group buying websites do not have a monopoly, they are still very polite to the merchants. The most important task of their operating team is that some merchants discuss joint subsidies, which is an important step to reduce the cost of subsidies.

This time, Meituan launched it, basically free, and a few of them cost a few dollars. Although the number of likes from Quxin is troublesome and requires a lot of manpower and time, for most young people, time is the least valuable. You can get free food by just grabbing some friends, so why not?

There are even some groups that have formed mutual praise, but such teams are not easy to establish and are generally widely present in schools or large offices.

Of course, the person in charge of Meituan and Quxin is not stupid. I know that there will definitely be many people with wool in this way. Therefore, each merchant has a quantity limit for activities, first come first. Even if users at a distance get enough likes, the discount may be gone when they arrive.

This limits the possibility of large batches of bedding and wool, and the remaining amount is small, so they will go with them. There are always people in this world who can seize the opportunity. Moreover, if these people successfully gain benefits, they may even show off their publicity everywhere in reality or online, which will further stimulate the download volume of Fuxin.
Chapter completed!