On the Shanghai Stock Exchange, the 12th floor of Toutiao Company Headquarters, this is the independent floor of Quxin's business department, with more than 100 technicians working here.

Due to the cooperation with Meituan, Quxin's daily active users and number of registered users have seen explosive growth, and a large number of employees have begun to work hard.

Many young men living alone in Shanghai or single live directly in the company. All kinds of folding beds have been ready, working together when they are busy, and resting in batches when they are free.

This is the norm for Internet companies. After all, no matter how high the technology is, it is the service industry. Coders have long been used to this lifestyle, and Toutiao companies provide much stronger treatment, benefits and humanistic care.

Although Zhong Guangwei is already the top management of Quxin, he has now started to stay in the company almost 24 hours a day.

After holding a technical meeting with several engineers, I just walked out of the door and met Zhou Yujie.

"Mr. Zhou." Zhong Guangwei greeted with a smile.

Zhou Yujie nodded and asked, "How is your recent cooperation with Meituan?"

Zhong Guangwei said: "From the data in our backend, the number of users who only look at Shanghai has increased by about 3 million registrations, and the average daily active users have increased by 1.7 times. Almost 60% of newly registered users just like it after registering, and the remaining 40% are very active, and the remaining 30% can only be said to be average, and the occasional opening of Quxin will be opened."

"If 10% of the money is, it is 300,000 users." Zhou Yujie said with a smile: "Then how much money has been invested this week."

"According to the consumption coupons we have currently placed, there are a total of 6.3 million yuan. According to our agreement with Meituan, we spent about 3.25 million yuan per person." Zhong Guangwei had already prepared the information and prepared it well, and said:

"In addition, considering that many people have raised more than half of the praises, it is estimated that this group of people may cash out in the next one to two weeks."

"It doesn't matter, just do whatever you want. The more you spend, the happier I am." Zhou Yujie said with a smile: "At least a month, I will continue to spend money on the Shanghai Stock Exchange."

Zhong Guangwei smiled and said, "Manager Xu from Meituan has complained several times. Our subsidies are too harsh. He asked us to reduce them a little."

"I will discuss this with Wang Xing again, so you don't have to worry about it." Zhou Yujie nodded and said. Those involving huge investments must be decided by the bosses on both sides. Moreover, it is a period of rapid outbreak and time cannot be wasted.

If this is just a group buying website to compete for users, then after the first batch of subsidies and the first batch of user habits are cultivated, the subsidies will gradually decrease, but what Quxin wants is new user registration and user stickiness.

Money? It’s a joke to the number of users and user stickiness. If Quxin had not already had a certain market share, if it weren’t for the popularity of group buying websites, it wouldn’t be possible to gain social users.

Otherwise, Baidu and Alibaba would have spent billions of dollars to smash another penguin.

Zhou Yujie then asked: "You know that this subsidy in Shanghai is just a preliminary test. Is there any problem with the cooperation with Meituan?"

When it was decided to use group purchase traffic to attract Quxin, Zhou Yujie would naturally prepare Quxin. Quxin received huge financing, part of which was used to purchase new servers. At the same time, with the help of Sequoia Capital's energy, many technical personnel were dug up in China.

But the cooperation model itself is unprecedented. In later generations, although WeChat Moments also likes the activities to obtain certain benefits, it is just a spontaneous behavior of the merchants and WeChat itself did not participate.

But Zhou Yujie prepared differently for Quxin. Quxin and Meituan cooperated with both parties, including the sharing of traffic, the transmission of large amounts of data, and the allocation of tens of millions of funds.

Therefore, it is necessary to use Shanghai as a testing site. After all, this is Toutiao's headquarters, with enough human resources and technical reserves. If there is a problem, especially for the merchants, Quxin headquarters will also quickly solve it.

Zhong Guangwei said: "There are many problems. During this period, the number of shipments by merchants is as low as 10,000 or 20,000 or 50,000 or 60,000 per day. There have been many situations where the merchants cannot enter the system due to platform failures.

There are many times when we also find that Quxin’s backend information is different from that of Meituan. Although it may not involve much funds, in order to investigate the essential reasons of the problem and ensure that similar problems will not occur nationwide in the future, Xiao Liu’s team has been working for more than 30 hours in a row.

There are also many problems with Lianquxin because of a large amount of access to data, but fortunately it did not affect the customers."

Zhou Yujie nodded and said, "Okay, let me tell you brothers. I guess I will be busy for two or three months. During this period, everyone's salary will double. If you have special contributions, you can reward more bonuses and stocks."

"Then I'll thank Mr. Zhou for your brothers!" Zhong Guangwei said with a smile.

...

After returning to the office, Zhou Yujie thought for a while and called a phone call to Yanjing.

"Hey, Mr. Zhou." Wang Xing's voice came from the head of the phone.

Zhou Yujie smiled and said, "Mr. Wang, you are satisfied with the achievements we have made in Shanghai this time."

"Satisfied is of course satisfied." Wang Xing smiled and said, "But Mr. Zhou, is the recent subsidy a little too harsh? It only took 6 million yuan to go to Shanghai in a week. I have to play like this. If it covers the whole country, we Meituan will not be able to continue playing."

This subsidy is a joint cooperation between Quxin and Meituan. Meituan is responsible for handling all merchants, while Quxin is responsible for spreading information to all users, and both parties do their best.

But the user side is the focus of consumption, that is, the strength of this subsidy war is determined by Quxin. Once the circle of friends is spread, users will spread spontaneously, which is an exponential growth until the total number of users interested in the entire group is at the upper limit.

Of course, there are also methods of control, such as controlling the number of subsidies for merchants, but doing so is just shooting oneself in the foot. Too many users may lose interest immediately, or increase the number of likes requirements, but it will also have the opposite effect.

At least in the early stages, this is not possible.

Zhou Yujie said: "Going to Shanghai is a special situation. It is the largest city in the country and it is also our first stop to be famous. Moreover, the data of all parties is good. As long as the data of both parties can grow rapidly, will Mr. Wang still worry about money?"

"The financing negotiation also takes time. Mr. Zhou, you can't burn all the money before financing. In this way, the entire company will be in a deadlock." Wang Xing said in a deep thought.

Regarding burning money, Wang Xing loves and hates it. He loves it because every time he burns money, the number of users will increase greatly, while he hates everyone to use this model, which leads to a significant increase in operating costs. The previous school network was the exhaustion of funds caused by burning money.

Moreover, Meituan has just received tens of millions of dollars in funds. With its "no urgency" in terms of funds, it is preparing to slowly negotiate the next round of financing with Alibaba and Sequoia. However, the recent burn rate is too fast, which has played a negative role, which will make Alibaba and Sequoia think that Meituan is short of money.

Zhou Yujie said: "I know Meituan is discussing the next round of financing with Alibaba and Sequoia Capital. Mr. Zhou, please give you a suggestion to end the negotiation as soon as possible and not delay it."

"Why?" Wang Xing asked.

Zhou Yujie said: "I learned one thing from an international investment capital. The listing of Groupon in the United States is likely to be delayed because many capitals are no longer optimistic about the group buying model."

"This is impossible." Wang Xing replied affirmatively.

"There is no news about this matter yet, but if Mr. Wang checks it, there will always be some clues." Zhou Yujie said with a smile: "If this matter is true, then the storm will soon affect domestic capital, and the financing channels will inevitably be narrowed at that time."

After waiting for a while, Wang Xing said: "If this is true, then shouldn't we Meituan save more money? Instead of unlimited investment."

"I really have to get the funds, so I told Mr. Wang that you should first get the financing and prepare for the winter." Zhou Yujie said with a smile:

"But the crisis is also a new opportunity. Whether it is the Internet or the physical industry, only a crisis like a major reshuffle can be completely cleared out some miscellaneous cards, and the rest can achieve monopoly. Isn't it a pity if this opportunity is not seized."

PS: Thank you for the rewards from the big guys yesterday, I am very grateful...
Chapter completed!