Wang Xing asked: "With this free subsidy, it seems that it is difficult to win the market, right?"

Zhou Yujie did not answer directly and asked back: "Mr. Wang, do you know why there are so many group buying websites in China, and even many in Shanghai, but I choose to cooperate with Meituan?"

"Oh, I'd like to hear it carefully." Wang Xing said with a smile.

Zhou Yujie said: "The reason is very simple. The main service of all group buying websites is still on the PC side, that is, web group buying. Meituan, which is only Mr. Wang, is vigorously deploying the mobile APP side. Although we are in different industries, you and I are obviously optimistic about the future of the mobile side.

All my traffic is on the mobile terminal. If you want to find a group buying website for long-term, mutually beneficial cooperation and common development, Meituan is my best choice."

"I just followed the trend." Wang Xing smiled and said, "Mr. Zhou, you are much more powerful. You have worked in socializing at this time and have succeeded. Teng Xun's people probably never dreamed of such a thing."

Zhou Yujie smiled and said, "It's still far from success, so I need to be able to win over all the power that can be used. Although Alibaba and Baidu have resources and traffic, companies like them have long lost their creativity. They can exchange resources with them. But for real cooperation, I would rather find new companies with vision, ideas and strong execution."

"Fortunately, Mr. Zhou's career is not group buying, otherwise, my pressure would be even greater." Wang Xing said with a smile.

"If it were a year earlier, I would definitely do group buying." Zhou Yujie laughed and said, "Mr. Wang, I have also studied group buying, and I occasionally group something.

In fact, from the perspective of consumers, no one will be a fool. Everyone knows that free is impossible to last long. After this free one, you will change to another one. This money-selling model will never be the only one.

Although the traffic of group buying websites is large, you can't keep it. No group buying website can retain users. But as long as we continue to cooperate, I will keep this traffic in Quxin through likes and other means, and Meituan will also gain Quxin's traffic for a long time.

At present, the number of Quxin registered users has exceeded 15 million, and there are almost one million daily active users. As long as we make this data bigger, Quxin's traffic is also the traffic of Meituan. In other words, it is the normal business model to retain this traffic by free means.

Group buying websites like Lashou.com and Wowotuan have several hundred million yuan in advertising per year and spend money to hire celebrities to endorse others. It seems to be very popular, but as long as the subsidy is stopped, it will be scrapped immediately and all traffic will be gone.

Without sustainable traffic support, no one can rise under the competition of vicious money-burning, unless the entire industry is completely reshuffled.”

Wang Xing, who was far away in Yanjing, fell into deep thought after listening to Zhou Yujie's words.

With the competitive subsidies within the past two years, group buying websites have become a necessity. This is a considerable traffic, with a large number of users likely to exceed 100 million. However, for each group buying website, there are not many users who truly belong to them. Everyone relies on subsidies and large investment advertisements to attract people.

For example, Lashou.com, which just received US$110 million in financing, has placed advertisements at all subway stations in first-tier cities such as Yanjing, Shangshanghai, and Shenhai at one time, which is simply inhumane.

Meituan does not have enough funds to promote it, so except for mainly going to the mobile market, the rest rely on the most basic flyer publicity, which is low in cost and low efficiency, but it is also developing relatively stable.

Looking for stability in development does not mean that Meituan does not need traffic, but Wang Xing is unwilling to promote his company with a high-cost and low-efficiency model.

Zhou Yujie's proposal is indeed very touching. In the past few weeks, Meituan APP has received strong recommendations from AppTao and Toutiao. The download volume of mobile APP has exceeded one million, and many of them are active users and almost paralyzed the server.

Although the advertising fee is not low, it is much more efficient than offline advertising, and even stronger than PC online advertising.

This also made Wang Xing stick to his own ideas. The mobile terminal is not like the PC terminal. One browser can open tens of thousands of websites. On mobile phones, ordinary users only have dozens of APPs at most. Once users download it, the probability of using it will become very high.

If you want to focus on developing mobile terminals, you must have mobile traffic support. Toutiao Company is obviously the best partner. Compared with AppTreasure and Toutiao, Quxin is a social software and has stronger user stickiness. If Meituan can gain Quxin's traffic for a long time, then everyone will be moved by the traffic.

However, there is another question. Wang Xing thought about it and asked: "Mr. Zhou, in Shangyan Business, Quxin found that the page is very attractive. I need to put Meituan on it for a long time, not just during the current cooperation period."

Zhou Yujie said: "Quxin's discovery page currently only has its own application, but Mr. Wang is really interested, he can discuss it."

Quxin’s discovery page, which is the discovery page on WeChat in later generations, can place about ten links on this page, and if there are more, it will seriously reduce the effect.

At the top, it is naturally the circle of friends. Below are Shake, people nearby, drifting bottles, tuyou games, and today's headlines.

Among them, Toutiao will display a small amount of news, which will attract traffic to Toutiao APP. This is not only for new users, but also for some users with Toutiao will be taken over and then start to watch various news.

The basis of the development of Internet companies is traffic, and the essence of traffic is user time. It is the basis for achieving the Internet empire by using various APPs.

The link to Tuyou Game is also very simple. After users click, they can choose to download Tuyou APP.

"Okay, I will quickly solve the financing problem. I will send someone to Shanghai and discuss cooperation in detail." Wang Xing said cheerfully.

Zhou Yujie said: "OK, I hope we can cooperate comprehensively as soon as possible."

...

After hanging up the phone, Wang Xing called Wang Huiwen and informed him of the previous phone number.

Wang Huiwen thought for a moment and said, "There is no problem looking at the cooperation content and from Zhou Yujie's perspective. This time the free is completely different from before. The fundamental purpose is not to group purchases, but to attract traffic to Quxin. We just obtained a batch of traffic by the way.

Zhou Yujie is right. Only Quxin can retain this traffic. If Meituan is on Quxin’s interface for a long time, then for us, this is a long-term, sustainable and huge traffic. The current free investment is nothing at all.

There are just two problems…”

Wang Huiwen glanced at Wang Xing, Wang Xing smiled and said, "I know, this is the first one, Teng Xun will definitely copy this model. Alibaidu may follow up in the future. At that time, our Meituan will only be a supporting role. What will happen is impossible to predict now."

Wang Huiwen nodded and said, "Yes, the second question is, if Quxin really succeeds in growing, then our traffic entrance will be completely controlled by Zhou Yujie."

"We have no choice without traffic." Wang Xing sighed and said, "It would be great if the Fen would be there at the beginning."

Wang Huiwen didn't say anything, he knew that Fanfu.com had always been a pain in Wang Xing's heart.

Wang Xing started his business in 2005 and established the School Net, but because of his expansion and burning money too much, he was cheated by venture capital during financing negotiations, resulting in a break in the capital chain and had to sell the School Net for 100,000 yuan.

This is why Meituan is now completely different from other group buying websites, and Meituan will not burn money at all.

Wang Xing's second entrepreneurship was to establish Fanfu.com, which was also the original prototype of Weibo in China. Within half a year, the number of users exceeded one million, and venture capitalists were in a hurry to give money.

But unexpectedly, because of the rapid expansion and poor content monitoring, it was blocked directly. The second entrepreneurial failure was made. Otherwise, there would be no Sina Weibo.

Wang Xing came back to his senses, sighed, and said, "No matter what the past is, we should try to end the financing negotiations as soon as possible, and now we need to raise more."

"Okay." Wang Huiwen nodded and said, "But we didn't want to give up before. Now there is a sudden change. Ali and Sequoia may become suspicious."

"That's right." Wang Xing frowned and said after a moment, "Then let's have a bet agreement with them, and I want more funds."

"What are you betting on?" Wang Huiwen asked.

Wang Xing said: "Just bet on the market share ratio after half a year."

...
Chapter completed!