158 I only owe Dongfeng
Go to Shanghai:
After the phone call with Wang Xing, Zhou Yujie called Lin Youde and Zhong Guangwei.
After adjusting Quxin to the discovery page, he said to Zhong Guangwei: "Old Zhong, add a seat here and then put Meituan on it. For the specific traffic price, Meituan should send someone to negotiate soon."
Brothers also have to settle accounts clearly. Quxin is currently a joint venture company and even needs to pay for traffic with Toutiao. However, the price is definitely much cheaper than the normal market, and how to control high-quality traffic is in your own hands, which is very convenient to coordinate.
Meituan and Quxin are currently strategic partners, and the traffic prices can be discounted, but they cannot be free.
Zhong Guangwei glanced at his phone and said, "Yes, how do you arrange the cooperation time?"
"Let's decide for half a year first, and then we will talk about the situation in half a year." Zhou Yujie thought for a while and said.
The future situation is really hard to say. Although it is different from group buying, the group buying field will soon encounter a cold winter. With Wang Xing's eyes, he will definitely find ways to enter other fields, and it is possible to choose takeaway.
Lin Youde smiled and said, "This position is actually quite good. Should I put the Today's Selection on it?"
Zhou Yujie shook his head and said, "No, today's selection involves not traffic issues, but online and offline collections, takeaway workers, task allocation systems, route control, merchant information, time control, etc. If these are not done well, forcing them to go online will only destroy this brand.
We do not lack traffic. As long as we do the offline aspects well, we will not worry about not being able to do it in the future.
How is the route information collected on Shanghai?”
In terms of difficulty in taking out the food delivery industry and group buying, it is completely different, but the initial investment is a huge amount of money.
In the later generations of Meituan, Ele.me could transfer all deliverymen to third parties without paying electric cars or social security. If the deliverymen have an accident, they don’t have to be responsible. That’s because they have monopolized the market and cultivated user habits.
In this era, all of these have to be sold by companies, or even exaggerated, even smartphones may need to be purchased by companies.
Another difficulty lies in roadmap analysis and system allocation of orders.
In 2011, the domestic map industry was not yet developed. Electronic map manufacturers such as Gaode were the original intention of serving the automotive industry. Therefore, most of the routes are on the main roads, which are not very suitable for electric vehicles that deliver takeaways. They can be used and can be used, but problems are prone to problems at the terminals. Moreover, they are currently all paid software, and the cost of citation is too high.
At the same time, these map companies also don’t care about the mobile market, and don’t even have APPs. Even Baidu will not launch Baidu Map APP until July. At the same time, the traffic is too expensive, which makes it difficult for maps to become common software.
According to later history, when the takeaway market exploded, the giants in the map industry began to lay out various paths in the city, and the three giants of the bat also began to make their own things. The acquisitions of the map industry are enough to show the importance of life services.
In the current takeaway industry, whether it is store delivery or Internet companies like Ele.me, takeaway delivery is relied on recruiting some employees who are familiar with the local area.
When employees know the road, if they know the road by themselves, the delivery efficiency will be faster than the reference map, but this model cannot be popularized in large quantities and cannot keep up with the rapid development of the Internet industry.
Today, Youxuan dug up more than 100 takeaway workers from Ele.me, and then cooperated with more than 20 IT engineers to simply describe map information on the Shanghai Stock Exchange for future takeaways.
The map is a simple version, such as locking the location of each commercial area and the location of each community, and then determining the best route through deliverymen who are familiar with the route. As for information within the commercial area or within the community, it will be ignored for the time being and will be gradually improved in the future.
The collection of this information does not need to be very perfect, just one is enough. When the takeaway business is launched in the future, the delivery guy's route experience can also be used as a reference and then updated in real time by a professional team.
Of course, this is a long-term plan, and in the short term, it is also necessary to introduce cooperation from a map company.
"All communities and commercial areas in the Shanghai Stock Exchange have basically been covered, and all hotels are currently being positioned one by one." Lin Youde said.
Making maps is very cumbersome, but fortunately, there is already information on this aspect on the market. The simplest thing is, just open Baidu and draw your own map based on this template.
When the primary map is online, let the deliveryman confirm whether there are any problems along the way. If he finds a reward, it will be much lower than doing a map directly.
Zhou Yujie nodded and said, "Okay, don't worry about cost issues. Let's grow this team as soon as possible and train newcomers. When the Shanghai Stock Exchange is over, we still need to expand into surrounding cities."
"Okay, no problem." Lin Youde nodded and said, "By the way, Mr. Zhou, I have found a person who is in charge of today's selection. I have already found a very suitable person. I have already interviewed. Do you still need the final interview?"
Today Youde has not officially launched yet. The entire team is formed by Lin Youde. However, Toutiao is currently also carrying out the construction of Toutiao accounts and the development of advertising business. Lin Youde does not have much time to be responsible for this new project. Recently, Lin Youde has also interviewed many people. Today Youde's project is currently only lacking in the east wind, and there is still a person with strong offline execution to lead.
"What conditions are there, let's talk about it first." Zhou Yujie asked.
Lin Youde said: "This person's name is Zhu Wenbin. He was originally the head of Meituan Central China team, and he was from Shanghai. After contacting the headhunter, he agreed to the interview, and I thought it was very good."
"Meituan is still a senior executive, which is not bad." Zhou Yujie nodded and said. Toutiao does not lack online talents, but those who understand the Internet and offline team operations are also very rare in the entire country, but Meituan definitely has no shortage of internal talents.
Meituan, in later generations, was able to overtake when other group buying websites were desperately spending money to grab the market. The most fundamental thing was to rely on its strong offline promotion capabilities, without spending money to advertise, and specifically serve merchants.
Although the team's execution is promoted by Wang Xing and a group of founders, its in-depth experience and training of front-line teams still rely on other middle and senior executives of the company. Such people are what today's preferred one is currently missing.
Zhou Yujie continued: "Have you checked the memorial investigation?"
Lin Youde said: "I checked it and I hired a third-party headhunter company. Zhu Wenbin, a bachelor's degree in Hankou Technology, graduated from a university and studied in the computer department. After graduating in 2003, he went to Alibaba and has been responsible for Taobao's offline business. He was poached by Wang Xing a year ago and has been in charge of the business team in central China."
Zhou Yujie thought for a while and asked, "This kind of person should have Meituan's stock, right? How could he leave?"
Lin Youde said: "There are stocks, but not many. I gave him double compensation. Then I promised that as long as we do well, there will be equity incentives. In addition, he is from Shanghai, so I agreed.
What I am worried about is whether there will be something on Wang Xing’s side, after all, we are working together now.”
'It's okay.' Zhou Yujie waved his hand and said, "This little thing is harmless, and Wang Xing can know it as soon as we make takeaway."
"Then there is no problem. I also sent someone to check it out. Zhu Wenbin is doing very well in dozens of cities in East China. He is also among the top major regional managers in Meituan. After he leaves, he will also bring a team here, which will be of great help to our promotion offline." Lin Youde said with a smile.
Zhou Yujie nodded and said, "Okay, since that's the case, I don't need to interview alone. I don't understand the offline professional knowledge. Let's look at the results of this wave of promotion in Shanghai."
Lin Youde said: "Okay, then I'll notify him immediately and prepare to join the company."
Chapter completed!