160 TX Advanced Conference【2】
Teng Tsuen's senior meeting mainly discusses the development of each business. Future expectations do not involve the most core data or secrets of the department. It is just to gather news. If necessary, each department can also cooperate. The most important thing is to discuss the overall resource orientation of the company in the future.
Large companies like Tengxun have many businesses. No matter how much traffic and resources Tengxun has, it cannot be infinite. It must be determined by a certain reference and market analysis before the company's future direction can be determined.
Although the social field has been challenged by new mobile social software, other businesses also need to develop normally.
For example, the game provides 70% of Tengxun's current profits. Tengxun videos and Tengxun news are also the foundation for Tengxun's intention to monopolize entertainment traffic in the future. For example, search and shopping, Tengxun still has not given up. These businesses are the cornerstones of Tengxun's empire.
Although Zhang Xiaolong was impatient, he knew that this matter was only one of the themes of this meeting. After waiting for about half an hour, the theme of the meeting was discussed on the issue of mobile social software.
Zhang Xiaolong connected his computer to the big screen, presented his information to everyone, and said, "Everyone, I think you all know that the mobile Internet market currently uses mobile phones as the carrier. Although there are still many problems with the mobile Internet, it is undeniable that in the social field, chatting with mobile phones is much more convenient than computers.
We have already noticed this. The WeChat project plan appeared at the beginning of last year, but for some reasons, Quxin was released in advance than us.
Nowadays, Quxin has a certain climate in the social field, and behind it is Baidu, Alibaba and Sequoia Capital. We have to pay attention to this new company, especially its founder Zhou Yujie, who has extremely strong Internet creativity.
From jumping and shaking, we are always one step late. When we enter the market, either this model is outdated or the market is stable, and it is difficult for us to overtake on WeChat.
This time, the cooperation model between Quxin and Meituan is also an unprecedented innovation. According to our data, Quxin's daily active users and registration number have increased significantly, even exceeding the original popularity.
But this time, it is our WeChat opportunity. Because group buying is an offline heavy operation model, no matter how good the creativity is, it requires step by step and a large amount of capital investment. This is our advantage. As long as we use the same means and cooperate with the largest group buying website on the market, Lashou Network or Wowotuan, to open a stall, then WeChat will definitely achieve the final success."
Financial Director Li Hairong said: "Mr. Zhang, I agree with your proposal. It is just judging from the development of group buying in the past two years, no matter what kind of promotion model, it is necessary to burn a lot of money.
If we join, Alibaba and Baidu, who are behind Quxin, will also participate. If our parties enter the market at the same time, the funds involved will be in billions or even billions. Such a large amount of capital investment will definitely require caution."
Zhang Xiaolong frowned and said, "It is certain to burn money. Now our opponent is burning money to grab the market. We cannot remain indifferent. Moreover, what the other party threatens is Teng Xun's foundation. Those who should spend money must spend money. Everyone knows this truth, so I don't need to explain it in detail."
"Teng Xun's foundation should be QQ, and WeChat only has some influence on the mobile terminal." Another person said: "QQ has now monopolized the entire market, and the same is true for the mobile field."
Many others also agreed that all Tengxun's business, except social networking, is difficult to transfer to mobile phones, and social networking itself is not profitable, so many people have lost interest in mobile terminals. In addition, WeChat occupies a lot of core traffic and resources within Tengxun, which naturally caused a lot of dissatisfaction.
Zhang Xiaolong had already been prepared and said: "Teng Xun's foundation is social monopoly. We have the traffic provided by social monopoly to achieve considerable results in various fields. Mobile QQ has indeed monopolized the mobile terminal, but this monopoly is not exclusive.
Just like on the PC side, our QQ and 360 existed at the same time, and QQ also monopolized the market. 360's daily active users are also more different from QQ, but 360 can enter any field, even games with so much installation volume. Do I need to say again what happens later?"
At this time, someone said: "WeChat has obtained a lot of resources, but now even a new company cannot compete. We might as well find ways to make the content of mobile QQ richer. There are indeed several social software on the mobile market, but as long as QQ is best, other software will die sooner or later."
Zhang Xiaolong glanced at the person who spoke. He knew that this person was a vested stakeholder in QQ. The rise of WeChat has aroused opposition from the old stakeholders to a certain extent, but the problem still needs to be solved. So he said:
"Mobile QQ has now monopolized the market, and Quxin's route is completely different from QQ. Although they are all social software, the two are not on the same competition line at all.
Now it is different from any competition in the past. This time the enemy is attacking us and they are invading our territory. That is to say, we must launch a product or service, similar to the other party's products, so that we can steal the other party's users."
Li Hairong said: "Mr. Zhang, we all agree with what you said, but our enemy is more than just Quxin. 360's actions are not clear at present. Needless to say, Alibaba and Baidu, investing a large amount of resources on the mobile terminal will seriously affect the development of other businesses.
Moreover, the mobile market is currently unable to make profits, and this is true in any industry.”
Zhang Xiaolong shook his head and said, "I know some people think Quxin is just a new software, and there are only tens of millions of users at present, and they are only on mobile terminals. But I think that whether it is Baidu Alibaba or 360, they are strong, but they cannot threaten Tengxun's roots, but Quxin can do it.
The mobile mobile terminal market is beginning to explode in full swing, and users' Internet access time has also increased greatly due to the convenience of mobile phones. Just now, Mr. Shen also summarized that mobile terminals are not suitable for large games and are not convenient to watch videos. Then users will have very few choices, and chat and social networking will inevitably become the main tool.
Let’s not talk about how big the market will be in the future of mobile terminals and how Quxin will make profits in the future, but as long as tens of millions or even more users are used to using Quxin, this is the biggest hidden danger.
If I am Zhou Yujie, it is very simple to make a profit. I will directly find a way to transfer Quxin to the PC side and let users who use Quxin log in to Quxin on their computer. If this step is successful, is it still difficult to make a profit?"
"This..." Everyone looked at each other. According to this design, there is indeed such a possibility. Although the probability is not high, it is full of threats. You must know that all of Tengxun's businesses are based on QQ's monopoly. If the opponent also has the same product, even if the scale is not as large as QQ, it will be like a thorn in the throat.
Ma Huateng, who had never spoken, said, "I agree with Xiaolong's statement. Socialization is the core of our company. Even if the other party is just a seedling, we cannot despise it at all. There are too many lessons in the history of Internet development. A small company has risen within a few years and has fought a monopoly giant with no power to fight back.
And this time it is a bit different. Once Brother Gu's rise suppressed Microsoft, and Facebook's rise suppressed Brother Gu again. But in essence, they are all different software and services. What we have to face this time is the social software on the mobile side, which is exactly the same, which poses greater threat to us."
Chapter completed!