161 TX Advanced Conference [3]
When Brother Xiao Ma spoke, the others naturally stopped expressing their opinions. Teng Xun was not a hall of people, and he could express his own ideas, but this is the highest-level meeting. No one would give the boss face in this situation. If you have other ideas, just go to Brother Xiao Ma in private.
This is also the survival rule of many large companies. In front of others, you must give your boss enough face, especially things that have little impact on you. If you can, don’t care.
Seeing that everyone was quiet, the secretary of the board said: "If everyone has no objection, then let's go to the next discussion. What should we do on WeChat? What do you think of Mr. Zhang's previous proposal?"
Ma Huateng nodded and said, "Xiaolong, tell me all your thoughts."
Zhang Xiaolong nodded and said, "Everyone, let me briefly describe the cooperation between Quxin and Meituan this time.
In the current group buying market, Meituan cannot rank among the top three, but its founder is Wang Xing, who was once the founder of Zhongnian.com and Fanfu. These two projects failed due to some reasons, but it cannot be denied that Wang Xing's ability is very powerful.
As for Zhou Yujie, I don’t need to say much. He was able to attack us in the social field, and at present, it has been considered very successful. I still admire this idea of shaking it.
This cooperation is also an unprecedented innovation. Meituan has strong offline coordination capabilities, combining stores and online, while Quxin has huge traffic. The combination of the two is based on the number of likes in the circle of friends to attract a large number of new users to download Quxin. Users who already have Quxin will also significantly increase Quxin Daily Active due to the benefits of free.
This is Quxin’s fundamental change of user habits. According to data from the Shanghai Stock Exchange technical department, Quxin’s activity has almost doubled and the number of group establishments has tripled. I think everyone knows how important the meaning of group is to socialize!”
Everyone began to think about it. They started out in QQ. Naturally, they knew that the essence of social interaction was for communication, but in fact, if you want to gain the dominant position of social interaction, group is the most important foundation.
Because if it is only used for socializing, then there is no difference between QQ and mobile phone text messages. At most, it doesn’t cost SMS and the interface is better. Apart from that, there is no particularly strong advantage.
The emergence of QQ groups can allow countless people to gather together and chat with each other.
Just like people in reality, no matter how good the relationship between two people is, they can’t continue to talk. But when a group of people are together, there will always be countless topics, blowing each other and digging each other’s pits.
The birth of the QQ group is the starting point for Teng Xun to stabilize social interaction.
At this time, someone said: "Mr. Zhang, the current Quxin may have a large number of users, but most of them are attracted by free. If they are stopped for free, they are very likely to return to their original state. Moreover, this is only in Shanghai. With this free subsidy model, it needs to cover the whole country, and the funds are astronomical."
Zhang Xiaolong retorted: "Fund cannot be a problem, venture capital will solve everything.
As for the data, it may be virtual, but we don’t know how much it will be true, and we don’t even know Zhou Yujie. But do we dare not do anything and just sit here and bet?
And no one knows if Zhou Yujie will have another move. If he has any new ideas and really retains these users, or some of them, it will be a complete failure for us."
Li Hairong helped his black-framed glasses and said, "So we can only learn this trick the same way?"
Zhang Xiaolong sighed and said, "I don't have any better methods. At present, I can only learn this trick. We are larger in scale and have more traffic. Moreover, Meituan is not the overlord of the group buying field. If we can cooperate with Lashou.com or Wowotun and take the lead in other cities, we can gain this competitive advantage.
I know this kind of cooperation will cost a lot of money, but it involves socializing, and we have to spend this money."
Li Hairong nodded and said, "Mr. Zhang, as long as the board of directors agrees, spending money is not a problem, but after spending so much money, we must consider all the situations instead of just reading WeChat."
"Mr. Li, what does it mean?" Zhang Xiaolong really didn't understand.
Li Hairong said: "We only saw that Quxin has gained a lot of benefits from it, but we ignored it. Meituan has gained great popularity from it, and Quxin also placed Meituan on the [Discovery] page.
So how should we cooperate with group buying websites?
We are not clear about the cooperation between Quxin and Meituan. If we cooperate with Lashou.com, how should we allocate the money for free subsidies be distributed? We can't all be paid by Teng Xun, right?
If the share is divided according to proportion, then is the funds of Lashou.com enough? Are they willing? Do they agree or not? If their proportion does not agree? What should we do if their money is not enough?
Even if both parties have reached an agreement on the allocation plan, this cooperation will allow Lashou.com to receive huge traffic support from the Tengxun Group.
Mr. Zhang, do you know that the American group buying website Groupon is about to be launched, and Wall Street's valuation of it is 10 billion US dollars. Although our country's economy is slightly worse than that of the United States, the number of people is several times that of the United States. The group buying market may not be smaller than that of the United States.
If Lashou.com really made the Groupon of China with our traffic, this would be a joke for us Teng Xun. We gathered resources and instead cultivated a new Internet giant."
"This..." Zhang Xiaolong was speechless. He had been thinking about persuading the company to be responsible for the cooperation model between Quxin and Meituan. Li Hairong asked some questions and he had considered them, but the future development is still uncertain, and he could not spend too much energy to think about problems that have not yet occurred.
Ma Huateng suddenly said: "If WeChat cooperates with the group buying website, it will mobilize a large amount of resources within the company. If you have any ideas, you can also say it."
Xue Wen'an, head of the investment department, said: "If it is normal, we can discuss it slowly, but now the time is urgent. I think we can directly invest in Lashou.com.
In this way, they can not only solve their possible funding problems, but if Lashou Network really develops in the future, we can also get a share of the pie."
"The equity of Lashou.com is also an a-share structure. No matter how much money we invest, we have no right to speak." Li Hairong shook his head and said, "And with our current scale, investment profits are actually not very meaningful. The key is to increase our influence."
Many people in the conference room nodded slightly to express their agreement. Tengxun is not an investment fund and does not only look at returns. For every investment, the most important thing is to integrate resources. Each business can cooperate with each other to form complementary or mutual benefit.
This is also what competitors Alibaba and Baidu do. For an influential company, ordinary investors may care about the amount of equity, but giants care more about whether they can control it.
Just like if Weibo is divided into A shares, with the same value, and B shares are equal to 10 A shares. Assuming that 50% of A shares and 10% of B shares can be selected, then investment foundations like Sequoia Capital and IDG will choose the former, but Bat will choose the latter without hesitation.
Because the integration of an industry like Weibo, which has huge traffic, into its own group, will bring about qualitative improvements to all other businesses.
Similarly, if it is a monetization channel with extremely high profits, and you control enough shares but don’t have control rights, you can only get dividends, unless you have control rights, but if you have control rights, and Tengxun controls traffic, even if there are fewer shares in the early stage, you can increase your own shares according to the situation in the later stage, which is also the benefit of control rights.
Chapter completed!