162 TX Advanced Conference [4]
Li Hairong smiled and said, "Mr. Ma, Mr. Zhang and everyone, don't forget that we also have our own group buying company?"
"QQ group buying!" Everyone else, including Zhang Xiaolong, reacted.
At the end of 2009, the group buying model was introduced to China. This new business model had low operating costs and clear profit routes, which attracted the attention of all Internet companies and venture capital investors.
Venture capitalists began to invest money desperately. As long as you do the project and have some achievements, you can easily obtain millions of financing. This even led to many people deliberately making fake results in order to raise funds and easily obtain financing.
Of course, Internet giants want to run this model themselves. All three Bat giants were launched online. Alibaba has achieved success in group buying of goods with its own powerful logistics system, but this model seems to affect Taobao and later gave up.
Due to the shortcomings of the logistics system, the subsequent domestic group buying will focus on local life, that is, urban consumption, food, drink, and entertainment.
QQ group buying has also set its target in this direction, but it is obvious that Tengxun does not have the genes for group buying. By the second half of 10 years, QQ group buying was basically aborted.
Zhang Xiaolong also understood and asked, "Do you want to restart the QQ group buying business?"
Since QQ group buying was ruined half a year ago, it has begun to transform into other group buying websites to provide traffic. To put it nicely, it is to build an aggregation platform, but the traffic is getting smaller and smaller.
Li Hairong glanced at everyone and said cautiously: "Yes, this is my suggestion. I think everyone knows the current market size of group buying. This is a business that can coordinate all shops across the country on the Internet. If done well, the scale will not be lower than Taobao.
Our main markets of Tengxun are online and have almost zero influence on offline. Originally, if QQ group purchase failed, then forget it, but now because of the development of WeChat, we must support a group buying website. Since that is the case, why don’t we do it ourselves?
If we can defeat Quxin while also expanding group buying, then our company will completely reach a new level, and group buying itself is also a huge monetization channel."
"Buzz buzz..." The voices of everyone whispering to discuss softly appeared in the conference room. This proposal was so amazing that everyone immediately became restless.
Zhang Xiaolong was also shocked. Obviously, he did not expect that after he proposed that WeChat should cooperate with the group buying website, someone would take advantage of the opportunity to revive the abandoned project within Tengxun Company.
After thinking about it carefully, it seemed to make some sense, but soon Zhang Xiaolong objected: "Mr. Li, your idea is very good, but group buying involves countless offline stores. If you want to do a good job in group buying, the most basic need is to obtain information from these stores, and this requires enough time. With the current competition between WeChat and Quxin, the time is not enough."
Li Hairong said: "Group buying does require enough merchant information. This is our weakness. If it is normal, it is difficult to solve this problem, but it is different now.
According to our strategy, WeChat will also promote freely like learning Quxin, which will inevitably attract the interests of a large number of merchants. As long as we do a good job in the platform, merchants will naturally take the initiative to give us the information."
Zhang Xiaolong frowned and said, "Even if the merchants come to the door on their own initiative, they need enough teams to maintain different platforms in various places. At present, we do not have talents in this area."
Li Hairong was also ready and smiled and said, "It's enough to not recruit talents. If it really doesn't work, you can also acquire some local group buying websites to absorb their team and business information. Isn't this better?"
Zhang Xiaolong said with a calm expression: "The biggest problem with doing this is still time.
Talent recruitment takes time, and after they are in place, they need to adapt and then put into operation, which may have been half a year.
When acquiring local group buying platforms, we also need to choose. After acquiring acquisitions, we need to run-in after acquiring their teams, and this time will not be less."
Li Hairong did not continue to argue, and glanced at Zhang Xiaolong and said, "Of course, the group buying market exceeds 10 billion US dollars. How could it be possible to solve all problems in a short period of time?"
...Zhang Xiaolong was speechless for a moment and said, "The main issue of this discussion is the competition between WeChat and Quxin, but now the topic is about group buying. I know that the market for group buying is very large, but whether we can do it is still unknown. The most important thing now should be WeChat!"
Li Hairong said calmly: "No business in this world can be successful. How can you know if you don't try it? Now WeChat is determined to spend money to cooperate with group buying websites. We have no reason to make such a thing cheaper for outsiders."
"Maybe, I have an idea." A female vice president said: "The consensus between Mr. Zhang and Mr. Li in investing funds has reached a consensus. The difference is that we do QQ group buying ourselves or cooperate with outsiders. So why not give up? We just need to directly acquire a top-ranked group buying website in China."
"It's okay to acquire directly." Li Hairong nodded and said, "But this funding is probably even bigger. Companies like Lashou.com and Wowotuan raised the valuation of the last financing exceeded US$500 million. If we want to acquire it, we may have to increase a lot."
Zhang Xiaolong shook his head and said, "No, as Mr. Li said, the $500 million acquisition is not known to talk about the Year of the Monkey and Horse Month. Moreover, there are capitals from all parties behind these group buying websites, so it is difficult to form a compromise.
Unless we directly acquire it at a high price.”
No matter how high the price?... Everyone looked at Zhang Xiaolong, and their eyes were almost like, "Are you crazy?"
Li Hairong continued: "So it is not realistic to directly acquire large-scale group buying websites."
Zhang Xiaolong touched his already sweaty hair and suddenly felt very tired. Large companies like Tengxun have enough resources and traffic, but each business involves all aspects, and various struggles are emerging one after another.
I just want WeChat to cooperate with one or several group buying websites, but the cooperation with group buying websites has obviously touched many people, and they want to keep this benefit within Tengxun.
This idea is not wrong. Many senior executives of the company have never thought that Quxin would be the company's life and death enemy, but only think it is a trouble.
The group buying market is also a large market that is no lower than online shopping. After Li Hairong said this, all senior executives agreed.
Either the company does group buying by itself or acquires a large-scale online shopping platform. Both options take too long.
Chapter completed!