Just as group buying expanded its market in the deep sea market, Quxin also began to cooperate with Meituan in 27 cities in Jiangsu, Zhejiang and Anhui. The number of servers of Quxin headquarters in Shanghai increased significantly, and the number of registered users exceeded 2 million in one week, and the activity of the circle of friends also increased significantly.

Meituan's promotion on the Shanghai Stock Exchange can be said to be a perfect surprise. The other group buying companies that saw this cooperation model for the first time did not react. Before they could clearly study the routine, all of them chose to hold it down.

But this time, Meituan burned the war to three nearby provinces, two of which were the richest provinces in the country. Alibaba Group, located in Zhejiang Province, is a joint shareholder of Quxin and Meituan, and has provided sufficient help in resources.

In the face of this provocation, the first one that cannot stand is the current group buying boss Wowotuan. As a team that can get the first place in China, Wowotuan's management may not be as good as Quxin and Meituan in innovation, but they still have a clear understanding of the business model. The comprehensive cooperation between Quxin and Meituan is a major threat to Wowotuan, especially Meituan has just obtained 80 million US dollars.

So, Wowotuan also launched its own subsidy activities in some of the cities, but it hit the wall hard.

There are many subsidies for Wowotuan and they are free, so they naturally have a lot of users. They are basically snatched up after a few minutes of appearing.

However, this model has no impact on Meituan!

Your food is free, don’t I just want other people’s free food?

What if Wowotuan spends 100 million yuan? Quxin posted a new free package, and a bunch of people participated in the gathering and likes activity. There is no direct competition between the two, and users always choose two.

Of course, if Wowotuan is really cruel enough and spending one billion yuan, it may still affect the development of Quxin and Meituan. After all, even if the methods are not as good as those of you, but the funds are sufficient, it will form an overwhelming advantage.

But can Wowotuan play like this? The funds they just raised were only $200 million, and the market they covered were hundreds of cities across the country.

After a week of hard work, Wowotun spent at least tens of millions of dollars, and finally had to stop burning money and subsidies, which also made other group buying websites helpless.

Group buying websites directly offer free packages, which is usually just a gimmick and attractive. There may be only a few hundred places a day. If there is no limit, no matter how big your scale is, it will be bald by countless consumers.

But Meituan’s free is different. It needs to be achieved through Quxin’s circle of friends and collecting the number of likes. This is a setting with time cost. A group of group buying websites can’t even copy it.

Of course, Teng Xun couldn't do it, and they refused to give this huge profit to other group buying websites for free, and wanted to take all of it themselves, but the QQ group buying team was not capable, and it took time to acquire a ready-made one, so they got stuck in the middle, neither up nor down.

Headquarters of Shanghai Toutiao Company:

"Mr. Zhou, we have started a free subsidy activity in Shanghai more than a month ago. Today, we have spent 13 million US dollars." Zhong Guangwei reported with the financial department's data.

Zhou Yujie nodded and asked, "How many new users have Quxin added?"

Zhong Guangwei replied: "The total number of new users increased by about 7 million. Most of these users are not very active, but many of the previous Quxin users have increased a lot because of this activity."

"US$1.5, if you change to a registered user, the price is worth it." Zhou Yujie said with a smile.

It is very difficult for any APP software or website in the PC era to acquire new users. In later generations, countless APPs will give money to users and share advertising fees with users. This is the reason.

If 7 million registered users can stay one-tenth of them, it will be a great success. Moreover, Quxin is different from other software. It is a social software, and every user may be a new user guide for Quxin.

Not to mention, those users who used to use Quxin occasionally also often used Quxin because of this event, forming user habits, which is a higher reward for a social software.

Zhong Guangwei continued: "But, after the subsidies for Shanghai Stock Exchange fell during this period, the daily active users began to drop significantly. Although we were mentally prepared, we were still quite uncomfortable."

"Normal, without special means, it is very difficult to grow online traffic." Zhou Yujie said with a smile: "If it was really so easy, with the guidance of Tengxun's so much traffic, WeChat would have long unified the mobile market."

Zhong Guangwei nodded and said, "I understand the truth. I am also trying to keep these users, but I just can't do anything."

"There is not a way to keep them, but it's not the time yet." Zhou Yujie laughed.

Lin Youde asked: "Mr. Zhou, what method do you have?"

Zhou Yujie did not answer directly, but asked: "Do you know the news that Teng Xun is preparing to acquire Lashou.com?"

"I heard it." Lin Youde and Zhong Guangwei nodded.

Lashou.com has only reached its current scale after experiencing the number theory financing. If Tengxun wants to acquire it, he must have to inform these shareholders. With more people, the movement will naturally become greater and information will be spread. Now the entire Internet industry knows this.

Zhou Yujie said: "Teng Xun can't be on par with group buying websites like Meituan like us and grow each other. It needs all the benefits. The cooperation model between Quxin and Meituan made Teng Xun think that they can also enter the group buying field with this model.

This idea is OK. The group buying market is too tempting. Only by having traffic and group buying can you achieve the strongest effect.

The model I prepared was actually similar to Teng Xun's method, but what I was going to do in the future was takeaway."

"Today's preferred!" Lin Youde immediately understood and said, "Zhou always plans to replace group purchases with takeout and become Quxin's partner?"

"It can be said that, but there are some differences." Zhou Yujie said with a smile: "Although the group buying model seems to be simple on the surface, it is precisely because of the simple business model that it has attracted countless entrepreneurs and capital to enter the market. Over the past year, all parties have burned out tens of billions of funds, but they still have not formed a giant that can be monopolized, because there are basically no defensive barriers in this industry.

But takeaways are different. You need to raise a deliveryman, purchase transportation, takeaway route planning, delivery order, etc. The first two can be solved by capital, but the route planning and delivery order behind both involve data algorithms, which is a very high technical barrier.

In other words, if the first mover occupy the market, then the people behind want to catch up, they can't just make money. This is why I am not in a hurry to launch the Today's Selection. I need to be prepared to launch the market."

Zhong Guangwei nodded and said, "No wonder a newly established takeaway department needs so many technical engineers."

"The algorithm of takeaway is actually very complicated. In the future, the delivery business will still need to be optimized in this regard." Zhou Yujie said with a smile:

"However, no matter how advanced the algorithm is and how well prepared it is, we still need to communicate with various stores offline. This is the same as group buying, and can only be conquered by one area at a time."

"In our Quxin database, there is a large amount of merchant information, and the original purpose was for this." Zhong Guangwei understood. He had always thought that collecting merchants and users' preference for food was to increase big data information, but now he realized that all this is for today's preferred. With this information, today's preferred future expansion will save a lot of offline operation costs and time.

Zhou Yujie nodded and said: "Take-out is a new industry that can subvert group buying. It will not ruin group buying, but as long as it occupys the takeaway market, we can easily reverse group buying and reverse attack. However, if you want to do takeaway, you can only start from scratch.

And for us, Quxin, the current offline development is very important, because the online traffic, the ten Toutiao industries are not as good as QQ. However, as long as we do offline, we can also provide Quxin in the future. With our games, we will have a complete Internet traffic entrance and traffic monetization terminal.
Chapter completed!