The traffic entrance is Quxin, Toutiao, AppTreasure, and traffic monetization channels are games and the future takeaway industry. As long as takeaway is really made and the combination of various models breaks the Internet industry's understanding of the mobile Internet industry, the entire Toutiao company will become the newcomer of the mobile Internet.

Zhong Guangwei continued to ask: "Mr. Zhou, I don't know when today's preferred product will be available."

Zhou Yujie said: "It will be listed soon, but I will not cooperate with Quxin immediately. Today's Selection is not large enough and needs to develop at a normal rate.

Tengxun’s QQ group buying is now in chaos in the deep sea market, but it’s too urgent. The development of offline teams takes time. From recruitment to training to formal employment, they all need to develop steadily. Bringing this model of rapid online entry offline will only kill yourself.

And I am going to let the Today Youxuan set up an initial team in the 27 cities we cooperate with Meituan this time, recruit people who are familiar with the local area, first open up business information and set up the most basic routes. These are all things that cannot be rushed. When you are ready, you can go online quickly."

The development history of later generations has proved that in the o2o business, takeaway is the one with the highest competitive barriers and the one with the most difficult development. It is much more complicated than group buying. Even if there are no competitors, it takes a lot of time to cover a certain city.

If you want to cooperate with Quxin and achieve mutual traffic, you must wait until today's Youxuan has a certain market share.

Lin Youde said: "With Meituan's merchant data and a large number of user tastes and preferences, it does save a lot of costs and time, but if it is carried out at the same time, the cost will still be very large. Is our funds enough?"

"Funds are not a problem, don't worry." Zhou Yujie said: "The profits in games are still considerable. [Temple Escape] can make profits from paid downloads overseas, and can also make money from malls in China. Currently, it is still okay to support a today's preferred.

Moreover, the recently developed [Zhilong Mystery City] by Zhang Yidong has passed the internal test and will be launched soon. According to estimates, the profit of this software will be far greater than that of [Temple Escape]."

In the Internet game industry, the most profitable ones are always online games. For example, single-player games that are popular around the world, such as [Plant vs. Zombies] and [Fruit Ninja], the profits are far from being the opponent of [Fishing], because the charges can only be charged once, and they cannot be too expensive. However, free online games are an unlimited wallet harvester.

[Zhilong Mystery City] As one of the most profitable mobile games in the world in later generations, the annual profit at its peak was as high as 1 billion US dollars, and it could last for several years.

Although I don’t understand that the boss puts all his hopes on the future of a game, Lin Youde didn’t think much about it. As long as the model is well developed and there is no capital, it is enough to introduce venture capital, and it can also introduce the resources behind venture capital to help him develop.

Zhong Guangwei said: "If this happens, I will first contact Baidu Ali and Sequoia to see what their attitude is towards our Quxin's second financing."

Zhou Yujie nodded and said, "It's not just these companies, like 360 ​​and Sina, who have bad relationships with Tengxun, as long as they have traffic, I want them to become shareholders of Quxin.

In addition, we need to add servers again and make sure the location selection is also a negotiable content during this financing process.”

"Okay, I'll leave first." Zhong Guangwei packed everything and left the office.

Zhou Yujie brewed a pot of tea, handed it to Lin Youde a cup, and asked, "How is Toutiao recently? Is Toutiao still developing smoothly?"

Lin Youde said: "From the launch of the Toutiao account, more than a thousand institutions have applied for Toutiao account, but there are very few private ones."

Zhou Yujie nodded and asked again: "What about creative subsidies? How much profit can the advertising form?"

Lin Youde said: "The advertising team led by Wu Xiaofeng has been looking for advertisers nationwide based on the advertising characteristics of our Toutiao. However, this team has just started. Even if they have certain resources, the advertising costs are still insufficient. Although the income of content creators can only be said to be OK, it is not too high, except for those heads."

"If the advertising revenue is insufficient, I can give you some funds." Zhou Yujie said: "In the early stage, if we want to attract enough content entrepreneurs, we must be willing to spend money to subsidize. As long as we win over these people, the quality of Toutiao's content will be qualitatively improved.

With high quality, we can attract more users. In addition to the future progress in advertising technology, our advertising share achievements are enough to support the largest content team, which will form a real monopoly in content!”

"Content monopoly?" Lin Youde heard of this word for the first time.

Zhou Yujie nodded and said, "Yes, although the PC portal website now has its own content creation department and will attract third-party content, the model is too low-level and it still passes manual review. This kind of review is high cost and low efficiency.

Our Toutiao adopts more advanced traffic recommendations. As long as the content is of good quality, the benefits will be higher. Under this cycle, more high-quality content will be generated. This is a market elimination system without interference, which can generate a large amount of high-quality content in batches as fast as possible.

The content of the portal websites on the market is actually similar and plagiarized by each other, and the core of their operations is actually how to attract traffic. For example, Tengxun News has become the largest portal website in China, which relies not on quality advantages, but on Tengxun's traffic.

We want to compete with these industry giants. The rise of mobile Internet is an opportunity now, but more importantly, we must have a completely different content advantage from them. Otherwise, if they also enter the mobile Internet market in the future, it will not be enough to recommend this trick based on big data.

We can use big data recommendations, and they will understand our logic in the future and can do this. Even if the efficiency is not as high as ours, it will also steal part of our market."

Lin Youde nodded and said, "Okay, then I will formulate a subsidy plan, but what is Mr. Zhou's budget?"

Zhou Yujie thought for a while and said, "100 million yuan, the cycle is half a year. What do you think?"

"One hundred million?" Lin Youde was a little surprised and asked: "The more subsidies this, the better. But in terms of funds, today's Youxuan will also consume a lot of funds soon?"

Zhou Yujie shook his head and said, "Don't worry, I still have 20 million US dollars in my hand, and this time I will find a way to increase my cash reserves.

Another game profit will exceed your imagination. Just wait for another half a year and don’t burn money to grab the market on a large scale, funds will no longer be a problem.”

"Okay, I understand." Lin Youde nodded. Quxin's current data showed a sharp increase. Venture capital companies may be in a hurry to give money, and it should not be a problem to obtain funds outside of financing.
Chapter completed!