"What kind of content will everyone like?" Lin Youde thought for a while and said, "Funny content?"

Zhou Yujie smiled and said, "To be precise, it is funny videos, or pictures, not text. Text is also very marketable, but it looks too tired and is far less convenient than pictures and videos."

"Sit comedy similar to Friends?" Lin Youde asked again.

Zhou Yujie said: "Yes, not."

I have always said before that in the mobile Internet era, fragmentation is the kingly way of content. Any news, content, video, and music must be short-term, so that everyone can quickly get the fun.

The plot of the sitcom is very good and there are plenty of jokes, but the disadvantage is that the plot is too long. It is naturally not a problem for people who have enough time, but for other busy people, they simply don’t have time to watch a complete TV series because it takes too long.

Comedy plots are something that everyone likes. Some people like sitcoms and some people like funny variety shows, but these are not in line with the group that mainly focuses on fragmented entertainment. These people need to watch comedy and funny videos, but they cannot do this."

Lin Youde also understood and said, "So we need to serve this group?"

Zhou Yujie nodded and said, "Yes, this is a huge group of users. It is also possible that some of them are already Toutiao users. As long as we take this group, we can obtain unimaginable traffic, and the user stickiness will also increase significantly. For funny videos, basically as long as they are not homogenized content, one person will not feel bored for an hour or two."

Lin Youde also understood and said, "Mr. Zhou means that we will cut some contents of comedy or variety shows, shorten the content, extract the essence, and then put it on today's headlines?"

"Yes, but it's not us cutting it, but letting a large number of netizens participate." Zhou Yujie said with a smile: "Our strength is big data recommendations, data drainage, and pushing the content that every user likes directly to them.

But we only recommend it based on the data. If we cut it ourselves, we will not know what kind of content will be popular with users, let alone the cost of raising this group of teams.

I intend to open a funny video section on Toutiao, where users can quickly find funny points in the WiFi environment and enhance their visual stimulation.

These contents can be cut plots of sitcoms, we can specifically promote them to those who like to watch sitcoms, they can be clips of funny variety shows, or content cut by users from other places themselves.

Also, the 100 million subsidy I just mentioned will be used for this special area. As for how much, we will decide based on the traffic situation in the future."

"This kind of special area does sound very attractive." Lin Youde thought for a while and said.

Zhou Yujie continued: "Laughter is an eternal need of human beings. There are only unfunny content and no one who doesn't like laughing. Our task is to use big data recommendations to pass funny content to every user.

And I guess as long as this section is done, in addition to the funny video cutting, there will also be some funny plots made by netizens. In this regard, Toutiao also needs a certain degree of traffic in terms of traffic, and encourages users to create on their own."

"Photographed by yourself?" Lin Youde was stunned.

Zhou Yujie said: "Yes, today's smart phones can easily record videos and take photos. It is more than ten times easier than taking photos with a camera before, and then pouring them into a computer. It's just that some low-end mobile phone pixels are not very good.

As long as we encourage creation and the shooters can make money from it, a large number of people will definitely participate in the attempt. As long as the number of participants is enough, even if only 1% of the high-quality works will bring us a lot of content."

Lin Youde thought for a while and said, "But there is another problem. The clips taken directly are easily distorted. They are not a dedicated team and it is difficult to do well."

Zhou Yujie smiled and said, "So we need to provide all-round services. Content creators don't know how to shoot, so we can do enough information and put the content creators on Toutiao for free for them to learn for free. They don't know how to process photos. We can teach them to use Meitu Xiuxiu.

If they don’t know how to cut videos, our backend should also have supporting services in this regard. It is best to integrate beauty and add background functions. The only task in our backend is to reduce technical difficulties for them, and the only task of these people is to open their brains and shoot funny videos or photos."

Lin Youde nodded and said, "In this case, this backend may have to be developed for a while. Our company does not have professional talents in video and image processing."

Zhou Yujie said: "Don't hurry, just take it slowly. As long as the quality is done well, as for talents in this area, the video field has fluctuated a lot recently. There are many elites in the video field on Tudou.com. You can try to dig some. If we don't do long videos, there are not many such people."

Ten years ago, the overlord of the Internet video field was Youku and Tudou. Youku was listed in December last year with a market value of up to US$30 per USD, while Tudou.com's market share was slightly smaller, with a valuation of about US$2 billion. It was originally planned to go public in the United States in mid-2011.

But the founder and wife of Tudou.com started a divorce at this time, causing equity fluctuations, resulting in postponement, and the company's capital flow was in trouble. At the same time, senior management began to fight internally, which also led to many employees leaving.

"I'll contact the headhunter in the afternoon." Lin Youde asked again: "What's the name of this area?"

Zhou Yujie said: "It's called a connotation joke. If the plot with connotation comes out in the future, add a column at the bottom."

"I understand." Lin Youde nodded and responded.

At the bottom of the headlines, there are three link positions in total, and the leftmost part is the home page. Users will enter this page by opening the headlines directly.

The middle one is a communication platform mainly based on discussion areas.

The third link is [Me], which is just some settings.

You should know that various news categories are all in the row of small recommendations on the upper end of the homepage. Regarding the suggestion that you can add another link at the bottom, Lin Youde has actually mentioned it, but he was rejected by Zhou Yujie.

But now Zhou Yujie agrees that this connotation joke platform with funny themes is placed in such a conspicuous position, which obviously attaches great importance to it.

Zhou Yujie continued: "There is another point that our share of content creators in the future will definitely be based on traffic, but the most attractive video is not funny videos, but some illegal content.

In this regard, we will kill this situation in the early stage, otherwise, 56.com is our lesson, especially the carrier of the connotation jokes is today's Toutiao. Once a problem occurs, it will affect the entire platform."

The control of illegal content is much simpler in terms of text and pictures, but videos are somewhat difficult. 56.com was once one of the three giants in the video field, but because of the poor control of illegal content and the intention of killing the chicken to scare the monkey, it was forced to go offline for one month.

Internet platforms cannot be online for a month. Not to mention video websites, even if they force users to choose one of the two QQs, they have to kneel down in this case.

As a result, the former video website giant fell.

"Illegal content!" Lin Youde frowned and said: "The current search technology is still a bit difficult for the video field, but I can use the user reporting model, but this will make the cost a little higher."

"It doesn't matter. Don't just look at the loss in front of you." Zhou Yujie smiled and said, "What is most afraid of in the content industry is that bad money drives out good money. If illegal content is too profitable, it will affect normal content. This is the real loss."
Chapter completed!