July 8, Deep Sea City Tengxun Headquarters:

Lashou.com CEO Wu Bo once again came to the WeChat department and directly found Zhang Xiaolong.

Wu Bo said straight to the point: "Mr. Zhang, Meituan doesn't care about going to the Shanghai Stock Exchange market at all, and our preliminary plan has also failed. The only way now is to launch an attack at all places where Meituan is deployed, forcing them to follow and burn money, otherwise, we would have to do anything like this."

Lashou.com and WeChat are desperately burning money on the Shanghai Stock Exchange. They originally expected Meituan and Quxin to return to defense with all their might, but they hit the air with one punch. Meituan and Quxin still do whatever they should do in other cities.

"I also understand your thoughts. It's just that the subsidies are initiated in so many cities at the same time, so there is too much money needed. Teng Xun's internal procedures are still going to go." Zhang Xiaolong said.

In fact, he is more anxious than anyone else. The subsidies from WeChat and Lashou.com on the Shanghai Stock Exchange have indeed increased the number of WeChat users and daily active users, but the impact on Quxin is very small.

It's very simple. Many users find it troublesome and are unwilling to bother with WeChat. Even if some users are attracted by interests and use WeChat, there seems to be no need to uninstall Quxin. There is a certain relationship chain on it, and Quxin also has some activities, so users will naturally not be idle and have nothing to do without Fuxin.

But in this situation, it is not enough to burn money. At least it is guaranteed not to be at a disadvantage and will even turn the number of users into victory. However, it is obviously impossible to defeat Quxin with the same move.

Wu Bo frowned and said, "I know it will definitely be troublesome to involve hundreds of millions of dollars. However, Wowotun has also received $200 million in financing recently, and some other group buying websites have begun to strive to raise funds.

I guess that in the summer vacation, there will be a larger group purchase subsidy war. We must not be at a disadvantage. If your funds don’t come down, I will do it alone.”

It seemed to be a bit threatening. Zhang Xiaolong frowned, but there was nothing he could do. Wu Bo had certain decision-making power between Teng Xun and Lashou.com. Although Teng Xun's shares could forcefully remove him from his position, it would be too much of a loss to do so.

Teng Xun has just arranged several senior executives to enter Lashou.com. He does not have enough control over the team. If you really lose your mind, the entire Lashou Network may have a big fatal problem. Now, Teng Xun needs Lashou Network to be stable during this period.

Another thing is that this kind of power seizure incident undermines the agreement, which will seriously affect Tengxun's future mergers and acquisitions or investments in other fields.

Zhang Xiaolong did not answer, but asked, "Mr. Wu, do you know takeout?"

"Take-out? Of course I know, what do you ask about this?" Wu Bo was a little puzzled.

Zhang Xiaolong shook his head and said, "It's not takeout in ordinary stores, but combining takeout with Internet platforms.

This is the information collected by our colleagues in Shanghu. Toutiao established a company called Jinniao Youxuan in Shanghu and started a takeaway business. This is the information we compiled based on the information we found."

Zhang Xiaolong handed Wu Bo a small plate of information in his hand. Wu Bo took it over, looked carefully, and his face began to become grand.

After a while, Wu Bo said: "This model integrates the needs of users and a large number of merchants, allowing any user to see the recipes of all nearby merchants at will. Merchants can also sell a large amount of food to customers who cannot see it. It seems that there are some similarities with group buying."

Zhang Xiaolong asked: "Mr. Wu, do you think Zhou Yujie has any intention to enter the takeaway field at this time?"

"What does Mr. Zhang mean?" Wu Bo asked.

Zhang Xiaolong said: "Since we started competing for users with Quxin, Zhou Yujie's every step has been gaining the advantage of taking advantage of new ideas.

Judging from his cooperation with group buying, Zhou Yujie obviously wanted to transfer the battlefield from online to offline. We, Teng Xun, have no advantages offline, which gives him a full opportunity.

Now that you and I have cooperated, the advantages of Quxin and Meituan are gone. At this time, he launched a takeaway service himself, which forced me to be careful. This is his next move."

Wu Bo thought for a while and said, "From the demand point of view, takeout is indeed a daily necessity. If it is really done well, the market may not be smaller than group buying.

Just wanting to make takeaway is much more complicated than group buying. The web interface or APP is similar to group buying, but the investment in delivery workers is also a very large investment."

Zhang Xiaolong pinched his temples and said, "I can be sure now that this is Zhou Yujie's purpose, because takeaway is a heavy investment industry that is heavier than group buying. Entering the takeaway industry can give him a very large buffer period."

Wu Bo said: "I understand Zhou Yujie's strategic purpose this year. His cooperation with Meituan is to use the market and team that Meituan once built. But now he directly serves takeaway. This is an industry with greater risks than group buying. How dare he play like this if he plays the Internet?"

Zhang Xiaolong shook his head and said, "This is not clear. Maybe it is because there are no large takeaway Internet platforms on the market at present, so he can only use it by himself."

Wu Bo said: "Doing the Internet and doing offline are two different things. Your QQ group buying is the best evidence. Zhou Yujie invested heavily in taking out food, and I guess 80% of them will not be able to continue playing."

QQ group buying has been struggling in the deep sea market for more than a month, and once again proved that Teng Xun's offline ability is indeed a hot chicken. After Wu Bo's Lashou Network took over, it stabilized the situation half a month after taking over, so QQ group buying disappeared again.

Zhang Xiaolong said: "But what if he succeeds? He has obtained the traffic of takeaway. Not only does Quxin get this traffic, but more importantly, Toutiao has mastered the traffic entrance of the mobile Internet, and takeaway becomes its export. In this way, Toutiao will become more difficult and our financial advantages will be reduced a lot."

Wu Bo said: "It's not that easy, and it's difficult to make takeaway. Even if the funds are sufficient, it will take at least three or five years to cover the whole country.

But once it is done, other capitals will follow, which will fall into the same ending as the group buying website.

And if you can do this headline, I can do it too. However, we are still spending money on group purchases, so it is difficult to arrange takeaways. How to do it or both depends on your Teng Xun?"

"I am also worried about this. I have participated in too much investment and I don't participate. If Zhou Yujie succeeds again, our previous efforts will be defeated back to the prototype." Zhang Xiaolong said sadly.

The acquisition of Lashou.com has consumed too much money. I was originally planning to fight Toutiao and Meituan to burn money, but I was so hot that I was so cold that I ignored you. This has already made the board of directors and many senior executives very disliked.

However, the road has reached this point and can no longer look back. The cooperation between WeChat and Lashou will definitely be imperative, but how much money it costs and how to deal with Quxin. There is a lot of controversy over it now, or in other words, Tengxun now has no way to let users uninstall Quxin on their own initiative, and it is not possible to burn money.

Now Toutiao has begun to plan takeaway, which makes Zhang Xiaolong, who is not very familiar with the takeaway industry, unable to make an accurate judgment.

Wu Bo thought for a while and said, "You still have to have snacks for group buying promotions. What should I do if I set it up early? Now Meituan has started promotions in more than 100 cities. They have finished it later. Quxin has gained enough users. Meituan can also get enough traffic through Quxin and Toutiao. I guess they will not play with us in the future.

As for takeaway, don’t report it first. Come one by one. I’m responsible for investigating the takeaway industry and I will also give a rough budget. If Lashou.com wants to enter the takeaway industry, how much money and resources will be invested, and we will talk about it after we have specific data."

Tengxun's traffic is indeed much stronger than the entire Toutiao company, but what Wu Bo is worried about is that Tengxun's business is too much. Even if the social market is threatened, it is impossible to immediately give up other businesses and turn to supporting Lashou.com. In terms of traffic, Meituan's only Toutiao's traffic is no worse than Lashou.com.

Zhang Xiaolong said: "Actually, what I worry most is that users are used to like this operating model, and are not as active as before."

Data obtained from cities that Quxin and Meituan have already promoted shows that the free promotion model of likes is no longer as efficient as it was when it first appeared. For many users, the freshness is gone, even the platform of Quxin and Meituan is the same.

Therefore, when WeChat wants to tempt users to transfer social links in the same city, it has to pay a greater price, which puts the economic pressure on Tengxun and Lashou.com.

This change was beyond the expectations of Zhang Xiaolong, Wu Bo and even the entire Teng Xun senior management. No one expected that the crazy mode launched by Quxin was only two months ago, and the effect was much worse than before.

Wu Bo said: "There is nothing we can do about this, so we have to expand faster."

"Okay, there is a senior meeting in the afternoon. I will strive to promote group purchase subsidies." Zhang Xiaolong nodded and said.
Chapter completed!