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189 Meituan's Response

At the same time, in Yanjing City, Meituan Company Headquarters, Wang Xing, Wang Huiwen and Shen Peng discussed the current situation in group buying.

Wang Huiwen said: "Mr. Wang, according to the current data, Meituan's daily active users have exceeded 500,000. The background shows that 70% of our new users during this period are from Quxin, Toutiao or AppTreasure. I have to say that the traffic diversion capabilities of these software under Zhou Yujie are really strong."

"We have burned almost tens of millions of dollars, and this credit is not all headlines." Chen Peng said with a smile.

Wang Xing waved his hand and said, "You are wrong. Most of the credit is headlines. Under normal circumstances, if we directly burn $100 million, we may not even have the effect of half."

Wang Huiwen nodded and said, "Yes, it seems that we made the right choice at the beginning. Zhou Yujie is really strong in understanding the Internet. The Tengxun we used to fight can only respond hastily and has many flaws. After acquiring Lashou.com, hesitating about further investment.

According to my estimate, if Zhou Yujie achieves his strategic goals in a while, he should withdraw from the group buying market soon."

Wang Xing took a sip of tea and said, "It's similar to what I guess. Zhou Yujie's purpose is to convert most of the domestic users who love to take advantage of the small profits into Quxin users. Using the group buying platform, we each burned nearly 100 million US dollars. Quxin has gained tens of millions of users and more daily active users, and the benefits are actually more than what we have obtained.

And the subsidy amount has begun to drop recently, which is obviously Zhou Yujie has begun to control Quxin's traffic entrance."

The cooperation between Meituan and Quxin depends on Meituan to maintain offline merchants, but the traffic entrance is still online, and this is controlled by Quxin.

Chen Peng asked: "So, our cooperation is almost over?"

Wang Huiwen said: "It shouldn't be. Quxin has absorbed a large number of group purchase users, but these users have poor stickiness, especially Tengxun will soon counterattack these cities. Zhou Yujie will definitely continue to subsidize to stabilize the market, but the amount is definitely not as good as before."

Wang Xing smiled and said, "We are indeed not as good as Teng Xun and Lashou.com than burning money. Although we can continue to raise funds to obtain more funds, I feel that Zhou Yujie, like me, is unwilling to over-dilute the shares in his hands.

I just don’t know what Zhou Yujie is thinking now. Judging from the competition between him and Teng Xun, Teng Xun is led by him every time. It’s really interesting.”

Wang Huiwen frowned and suddenly said, "Mr. Wang, there is one thing I just learned about. Because there is no specific information, I have not reported to you yet. Toutiao has opened a new company called Today Youxuan, which is dedicated to delivering food. In terms of scale, this company has been preparing for at least a few months."

"Take-out? Today's preferred?" Wang Xing was stunned.

"Yes." Wang Huiwen described what he knew.

Wang Xing listened carefully, his face became heavy, and then frowned and said, "I thought Toutiao could become our long-term partner of Meituan in the future. I didn't expect to become a competitor."

Wang Huiwen said: "Zhou Yujie once promised us not to do group buying. Considering the scale of today's preferred scale, it seems that he had the idea of ​​doing takeaway when he first came to Meituan a few months ago, and he was even preparing for it."

Chen Peng asked: "Mr. Wang, are you worried that Zhou Yujie will go back on his word?"

Wang Xing shook his head and said, "This is not a question of going back on his word. Whether it is group buying or takeaway, they belong to the same type of service, with a close user group and the partner objects are the same group of merchants. As long as it continues to develop, there will definitely be competition in the future.

Just like Bat now, there are three industries, but they are the strongest competitors, because their users are all the same group of people.”

Wang Huiwen said: "Yes, and in terms of capital, Zhou Yujie obviously surpasses us. In terms of traffic, he is stronger. Our only advantage is that it is offline. It is probably not that easy for Zhou Yujie to build his own offline team."

Chen Peng suddenly thought of something and said, "But during this period, the people on Toutiao have worked with us, Meituan, and they may have learned something."

Wang Xing shook his head and said, "This is not important. Wowotuan and Lashou.com often poach our people, but offline is not as good as we do. I have full confidence in my team.

What I am worried about now is another point. The data we have in cooperation with Quxin is shared, that is, all the business information is mastered by Toutiao.”

Wang Huiwen's face changed and she said, "Zhou Yujie was not planning when he invited us to cooperate, right? If this is the case, our expansion during this period will actually obtain a huge amount of merchant data for him?"

Chen Peng couldn't help but feel a chill and said, "It's a great trick. Not only did Quxin gain tens of millions of users, but he also obtained more than 100,000 merchant information. If he formed a team to travel one by one by one, there were so many cities without tens of millions of dollars and could not get down at all, let alone time. It would take at least one year to start from scratch."

Wang Huiwen thought of another point and said, "Mr. Wang, now our Meituan is still on the [Discovery Page] of Quxin, which has become an important traffic entrance for us."

Wang Xing frowned and said, "You mean, we will break it on our own initiative."

Wang Huiwen shook her head and said, "We can't stop it. We have no reason. We don't make takeaways. And Lashou.com will definitely fight back against our market with all its might. It will not be beneficial for us to lose this traffic entrance.

But we need to think clearly about what to do next?"

The three of them fell into deep thought. Meituan's current market share is indeed much larger than before, but its competitors are also stronger. Lianwowotuan recently raised $200 million.

At this moment, Meituan has already burned half of the funds raised. If Toutiao’s traffic support is lost, the road ahead will be difficult.

After a while, Wang Xing said: "I think we are thinking too much. The Internet industry itself is full of cooperation and betrayal. Didn't Google also lie on Yahoo to absorb traffic?

In fact, everyone is just using each other. In this cooperation, our market share has increased significantly, which is enough.

As for whether Toutiao will do group buying in the future, or whether we will compete in the future, we will never know about such things now, and there is no need to think too much about things that are too far away.

Since Toutiao is also preparing to enter the O2O field, the entry point you choose is takeaway, so Meituan can do it, and we will not compete in the short term. One is in Yanjing and the other is in Shanghai, and there is a difference of thousands of miles, so there is no hurry."

Wang Huiwen nodded and said, "Indeed, the investment in the takeaway industry should be greater than group buying. If you want to expand, it is not enough to just have traffic. You still have to rely on offline teams. This is also our advantage. Zhou Yujie has mastered the merchant information, which does not mean that he can cooperate with them normally. If it is really that easy, the group buying field will not be so chaotic."

Wang Xing nodded and said, "Then let's do it first. Lao Wang, you can arrange someone to investigate the takeaway market first. It's best to dig a few people from Toutiao, but you have to be sneaky and cooperate now, so don't make too much trouble."

Wang Huiwen said: "This is no problem. Speaking of which, Zhu Wenbin, the head of the Selection today, still passed by our Meituan, and he understands our routine very well."

Wang Xing said: "We can't stop others if they want to leave. Lao Shen, you are good at data analysis. Now we form a team immediately. I think this person will go to different places to get takeaway and then deliver it to different places. There must be a very clever logic arrangement, otherwise, will it not be messed up?"

Chen Peng thought for a while and said, "Indeed, we must also consider who will arrange to deliver the food, which one will be given first and which one will be given in the route plan. In other words, it is not just data, but also a map."

"Map?" Wang Xing frowned. The map industry is a high-investment industry. Currently, only Baidu and Gaode have their own maps. However, these are not free and the purchase cost is very high.

Wang Huiwen said: "I will go to Shanghai to see how the headlines resolved the matter."

Wang Xing nodded and said, "Okay, thank you for your hard work."
Chapter completed!
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