193 New Opportunities for Ele.me
Ning Zhihao, who was rejected by Zhou Yujie, did not rush back to Alibaba headquarters. Instead, he first informed the upper floor of his negotiations with Zhou Yujie today by email. He was invited by another person to go to a suite at the Sheraton Hotel.
After arriving at the place, two people were waiting for him in the suite. One was his old acquaintance, Lin Jun, who is currently a senior investment manager of Jinshajiang Venture Capital. The two have worked together several times before. The other person is the person Lin Jun is going to recommend to him today.
Lin Jun greeted Ning Zhihao and said, "Come on, Brother Hao, let me introduce it. This is Zhang Haoxu, the founder of Ele.me.
Mr. Zhang, this is Ning Zhihao, vice president of investment at Alibaba.”
Zhang Haoxu stretched out his hand and smiled, "Hello, Mr. Ning."
Ning Zhihao shook hands and said, "Hello, Mr. Zhang."
"Come on, sit down." Lin Jun said with a smile.
The three of them sat next to a floor-to-ceiling window, and Lin Jun said, "Brother Hao, is it for the headlines this time I came to Shanghai?"
When Zhang Haoxu heard the word "Toutiao", he immediately noticed that Ele.me's current predicament was all thanks to this competitor.
The same is true for the reason here now. Originally, Zhang Haoxu and Lin Jun wanted to get on the line with Teng Xun, but Jinshajiang Venture Capital's relationship in the deep sea city was not in place. After contacting a Teng Xun's investment manager, there was no news.
Faced with the strong money-burning of today's Youxuan, Ele.me's market share has dropped sharply, and even the deliverymen can't be kept. So Lin Jun could only find Ning Zhihao through his own relationship, hoping to introduce funds from the Alibaba Group.
Survive first and then consider the future.
Ning Zhihao nodded and said, "Yes, you also know that Toutiao suddenly stopped fighting with Teng Xun. Teng Xun is now quickly snatching the group buying market with Lashou.com, so we Alibaba has to be on guard."
Lin Jun nodded and said, "Although the headlines are now in power, the foundation is weak after all, and it still doesn't work to fight Teng Xun to burn money head-on. What other ideas Zhou Yujie should have, but what it is, is elusive."
"Yes, Quxin's rise is so fast that everyone can't react. Tengxun is very passive. Although we Alibaba and Baidu have participated in the financing, we have no say at all. This is the first time we encountered this situation." Ning Zhihao shook his head helplessly and said.
Whether it is a venture capital investment of Alibaba, Baidu, or Sequoia, SoftBank, investing in an Internet startup company will require a certain voting right. In addition, there will be some bets, market settings and other requirements to restrict entrepreneurs.
But Quxin is a completely different story. If you don’t invest, some people are willing to invest, especially after growing up, even Baidu and Alibaba have to give you three points of face. As for that little equity, it is just economic returns.
Zhou Yujie doesn't want to cooperate, and even Alibaidu can do anything.
Lin Jun said: "Brother Hao, even if Zhou Yujie's layout is so sophisticated, it needs to be made step by step.
Using its cooperation with Meituan, Quxin pulled the battlefield from online to offline, which was the disadvantage of Teng Xun. In order to deal with it, Teng Xun had to acquire Lashou.com.
Now Teng Xun has followed, and Zhou Yujie has retreated instead, so I think he must have wanted to transfer a new battlefield again, a new market that Teng Xun does not involve."
"What do you mean is the takeaway industry?" Ning Zhihao glanced at Zhang Haoxu on the side. The purpose of coming here was to Lin Jun pull the line from it. Before coming, he had read the information of Ele.me, which could be considered as having a certain understanding of the takeaway industry.
Lin Jun nodded and said, "Yes, group buying belongs to the offline industry. Teng Xun had not entered the industry before, so he suffered this loss. Now Teng Xun is ready to acquire Lashou.com. However, the takeaway industry has higher barriers than group buying. It requires recruiting a large number of takeaway workers and involves complex algorithms of routes.
This kind of barrier, as long as the first mover occupy the market and the later mover wants to enter again, it is not something that can be entered just by burning money."
Ning Zhihao nodded and said, "I have also read the analysis report you provided. It is indeed very troublesome to make takeaway. If Toutiao is really done, it will indeed form an advantage.
But this premise is problematic. The team building of takeaway is much more complicated than group buying, which determines that if you want to promote it to a larger range, you need to invest more funds and time. Toutiao does not have this advantage, and you may be able to raise funds in terms of funds.
But there is no advantage at this time. Once Zhou Yujie's Today Selection scores in the Shanghai Stock Exchange and then enters other cities, then Tengxun's Lashou Network will definitely keep up, and even so many group buying websites will keep up.
Even if Zhou Yujie has a mobile traffic portal, he may not have a high chance of winning in the takeaway market!"
Lin Jun nodded and smiled, "Brother Hao's analysis is correct, and I can't understand this. The previous cooperation between Quxin and Meituan shows that Zhou Yujie knew that offline was not what he was good at, but now he has come to do takeaway himself, which is very strange.
If I were him, even if I was optimistic about the takeaway market, I would definitely support Meituan to do it and then support the traffic behind it.
Of course, it is also possible that Zhou Yujie has other ideas."
Ning Zhihao said: "It is also possible."
At this time, Zhang Haoxu, who had been quiet beside him, suddenly said: "Mr. Lin, Mr. Ning, are we going to think more complicated? Maybe Zhou Yujie just took a fancy to the future of the takeaway market. He made takeaway, perhaps just for takeaway, not to attract traffic to Quxin."
Lin Jun thought for a while and nodded and said, "It is also possible that the takeaway market will not be able to form a scale in less than two or three years. It is indeed unrealistic to learn from Meituan to attract traffic to Quxin by relying on this reverse direction."
Ning Zhihao frowned and said, "This is very strange. Why does Zhou Yujie make takeaway at such a critical moment when competing with WeChat?"
Zhang Haoxu said: "This also shows that Zhou Yujie is very optimistic about the takeaway industry, otherwise he would not have done so."
"Haha, we're thinking too far. I'm afraid no one knows Zhou Yujie's idea." Lin Jun said with a smile: "Brother Hao, Tengxun is now acquiring Lashou.com. Alibaba should have ideas about this industry, but group buying is actually only part of o2o. Alibaba can also invest in other industries to try the waters.
Ele.me has been established for 3 years. Before the appearance of Today's Selection, the daily transaction order volume exceeded 30,000, covering half of Shanghai, and already has mature operation experience.
Brother Hao, you also know why. Ele.me needs some funds to overcome the current difficulties, so I hope to introduce Alibaba's investment."
Ning Zhihao nodded and asked, "How much money do you need?"
Zhang Haoxu and Lin Jun looked at each other and said, "Ten million US dollars."
"Ten million? This is not a small amount." Ning Zhihao said in a deep voice.
Lin Jun smiled and said, "Brother Hao, if you don't have enough funds, how can you expand the market? And now you have to face the offensive of Toutiao."
Ning Zhihao was silent for a moment and said, "These documents are all theoretical and have little meaning. If you want to get my money, you must actually prove it."
"How to prove it?" Zhang Haoxu asked.
Ning Zhihao said: "Now Zhou Yujie is fully promoting the current selection in Shanghai. They have funds and traffic, making it unrealistic for you to compete in this environment. I don't need you to win the headlines, but you have to prove that you have the ability to explore other cities."
"Explore other cities?" Zhang Haoxu and Lin Jun both understood the meaning.
"Just choose Hangzhou. There is no such takeaway company in Hangzhou yet, but there is no guarantee that there will be no new ones soon." Ning Zhihao said: "If you go to Hangzhou with Ele.me, if you can get enough market share, I can also conduct this business model up close. If all is fine, Alibaba can invest in you."
Zhang Haoxu's heart immediately sank. It's really hard to get the money. When you go to another place, everything will start over. This is a bet on the fate of the company. If you win, you will naturally be good and you will get new investment. If you lose, the company will be exhausted, and then it will be the last moment.
Ning Zhihao took a sip of tea and said with a smile: "You don't have to worry about it. I'm going to go back to Hangzhou soon. As for you, just give me a reply within a week. You can also send someone to Hangzhou for a field trip during this period.
This is also a big deal for your company, and it is also necessary to be cautious.”
"Okay, thank you Mr. Ning." Zhang Haoxu replied politely.
Ning Zhihao stood up and said, "Okay, I hope I can see you again in Hangzhou next time, I will go back first."
Lin Jun smiled and said, "Brother Hao, we haven't seen each other for a long time, or go to a nearby club to have fun?"
After saying that, Lin Jun signaled Zhang Haoxu, and Zhang Haoxu immediately said: "Yes, Mr. Ning, there are still many places to play in the Shanghai Stock Exchange at night. It would be a pity if you don't come here."
"Yes, I'll treat you today. We two will not return until we get drunk." Lin Jun said with a smile.
Ning Zhihao immediately waved his hand and said, "No, I have to report to President Ma in person after returning to Hangzhou tomorrow. You can't drink."
"Okay, then don't drink, let's just play." Lin Jun said immediately, and that's what he was waiting for.
Chapter completed!