194 The start of the smartphone revolution
On August 6, Zhou Yujie came to Yanjing again. Compared with the last time, it has been 5 months since the weather has changed from cold winter to hot summer.
Toutiao Company has arranged employees to come to Yanjing first. After Zhou Yujie got off the plane, he got on the Mercedes-Benz business car that had been prepared.
"It's so hot outside." Zhou Yujie said with an olive. From outside the car to inside the car, it was really the difference between heaven and earth.
Aaron said: "Mr. Zhou, should you go to the hotel first?"
Zhou Yujie shook his head and said, "No, it's still early, just go to Xiaomi's headquarters."
This time I came to Yanjing, I was invited by Xiaomi to attend the first press conference of Xiaomi mobile phones. The time was set on August 8. For Chinese people, this day is quite auspicious. Compared with the original history, it was almost half a month earlier, and it was probably because of the butterfly effect caused by itself.
After coming to Xiaomi's headquarters, Rebs smiled and shook hands with Zhou Yujie and said, "Mr. Zhou, I didn't expect you to come."
"Mr. Lei, you have posted all the time, how could I not come?" Zhou Yujie also said with a smile.
Rebs took a few people into a small lounge and said, "In recent months, the competition between your Toutiao and Teng Xun has been really exciting. I, an outsider, have been excited when I read the news!"
"Some news media are just making nonsense, not that exaggerated." Zhou Yujie said with a smile.
As the first company to break into the basic social base of Tengxun, Toutiao's reputation is naturally well-known in the industry, and even countless netizens who are interested in the development of the Internet are very concerned about it. The fundamental reason is the various interpretations of the situation of the two companies by countless media.
The cooperation between Quxin and Meituan has led tens of millions of users. Tengxun invested heavily in acquiring Lashou.com, and then followed suit. Baidu, Alibaba, Sequoia, IDG, and Xlang invested in Quxin again with a valuation of US$2.5 billion after financing, which made Zhou Yujie's net worth more than 10 billion yuan, and instantly became the object of research by hundreds of millions of netizens.
The media are irresponsible for many communications. In order to attract traffic, all kinds of exaggerated content have been released.
However, this kind of communication is also beneficial to the dissemination of Quxin and other Toutiao software, so Zhou Yujie generally doesn't care.
Rebs smiled and said, "The media may be a little exaggerated, but you can imagine the pressure to deal with Teng Xun. You are playing so much now, and I have already planned to give up Mijie here."
"Xiaomi's main business is hardware. If you enter the software industry, I'm afraid that you will become a competitor in the future!" Zhou Yujie said jokingly.
"Okay, let's talk about the serious business." Rebs said: "Xiaomi phone will be officially released the day after tomorrow. Do you want to come on stage to cheer?"
"Me? Your hardware release has nothing to do with me, right? What can I say when I go up?" Zhou Yujie asked.
Rebs said: "First of all, you are our Xiaomi shareholder. Secondly, I also need a person with weight to support the market. I invited some people from Kingsoft before, but their reputation is not as good as you. If you go on stage, it will definitely be of great help to Xiaomi's reputation."
"Mr. Lei, you think so well." Zhou Yujie smiled and said, "Okay, it's not a problem for me to play, but there is one thing that needs to be decided. The other 5% equity we agreed on at the beginning should be decided now, right?"
Rebs thought for a while and said, "You can give 5% of the equity, but the press conference will be held soon. Let's look at the results of this time, right?"
"Okay." Zhou Yujie nodded and said, Xiaomi's mobile phone is about to be released, and Rebbs will definitely wait until a result to agree to raise funds again. After all, high-level entrepreneurs like him are still sure of the sales of their products. Moreover, the founders of the technology industry like to take a gamble.
For Zhou Yujie, as long as he can invest in the stock, the popularity of the first press conference will have a certain impact on the valuation, but it will not be outrageous. Rebs is waiting for this opportunity, and it is not realistic to insist on investing in the past two days.
Rebs said: "I have prepared the manuscript here, take a look."
Zhou Yujie took it and the content inside was actually just some questions. The people who asked the questions were obviously prepared by Rebs, and the people who answered the questions only needed to know the questions in advance.
After putting away the paper, Zhou Yujie said: "All these questions are OK. I will think clearly about how to answer them before contacting you.
Mr. Lei, ask, what is your price for these first batch of mobile phones?"
"1999." Rebs said: "I originally expected it to be 1499, but the cost really cannot be reduced. I want to make low-priced mobile phones, but there are certain requirements for quality. I have been struggling with this balance for a long time."
Zhou Yujie smiled: "Mr. Lei, users do like cheap mobile phones, but it won't work if they are too cheap. Just like the automotive industry, the largest sales are always models of 100,000 to 200,000, and those with less than 100,000 have a certain market, but it is difficult to grow.
The price of 1999 is actually very good. As long as the quality is done well, it can absorb a mobile phone user group with a budget of about 3,000 yuan, and can cover users with a budget of about 1,000 yuan. Between 1,000 and 3,000 yuan is basically the choice of most users.
In the digital dedicated area on Toutiao, the price range is the largest."
Rebs nodded and said, "I have considered the market reasons, but more importantly, the cost aspect is the cost. Once the price is settled, it will be difficult to increase the price.
If the sales volume is good and we keep losing money, then it will be over. A mobile phone will lose hundreds of dollars. I am afraid I won’t lose enough if I sell it.”
"This is true. If the sales volume is not good, the price can be reduced in the future." Zhou Yujie said with a smile.
The first generation of Xiaomi in later generations has a total sales volume of up to 3 million in more than a year. If a unit loses 500, the total loss is 1.5 billion. Considering that the sales volume will be higher at a lower price, Xiaomi may not be able to hold on for half a year and it will go bankrupt.
The hardware field cannot be as easy as Internet companies. Xiaomi’s later financing in history actually broke this record. It has developed too fast. By this time next year, it will be worth $4 billion.
Of course, Xiaomi doesn't need this if it has opened up the hardware manufacturing field and will take off soon.
The rise of Xiaomi will significantly reduce the price of smartphones and lay a strong foundation for the rapid development of the mobile Internet.
"I hope it won't come to that day." Rebs smiled. Although he had some confidence, his results would only be known after he came out.
Chapter completed!