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197 great success

Amid the applause, Xiaomi's press conference ended.

When he came to the backstage, Rebs seemed to relax a lot, and the most tense moment finally passed. After seeing Zhou Yujie, Rebs smiled and said, "When I was in Kingsoft, I also gave speeches on stage many times, but this time it was the most tense, which was a completely different experience. Fortunately, everything went smoothly just now."

Zhou Yujie smiled and said, "This is the difference between working and bosses. After having your own career, you will naturally be more cautious."

People who start businesses are always walking on thin ice, such as Rebs. Although he is rich, someone invested when he was just working in Xiaomi, but these only gave him one more opportunity than ordinary people. Once he fails, the next time he starts a business, it may not be so easy. Because it involves the hardware field, Xiaomi basically consumes all the funds in the account in order to build 300,000 mobile phones.

Once there is a problem with the press conference, it will be difficult for Xiaomi to turn around. For Rebs, it is natural for Alexander.

Rebs smiled and said, "Yes, in Kingsoft, the strategies were often relatively radical, but now that I have started my own company, I know how to be cautious.

Mr. Zhou, in just half an hour, 60,000 people have registered their accounts on Xiaomi’s official website, and more than 90% of them have paid deposits. From this point of view, 300,000 mobile phones may be gone in one day.”

Zhou Yujie smiled and said, "This is a good thing. As long as the output can keep up, the Xiaomi brand will be built."

Xiaomi’s press conference just now was broadcast live on the entire network. In addition to the people on site, other rice fans and netizens from all over the country can watch it through the Internet. Xiaomi’s various performance and prices caused a considerable shock. After the official website came out, it naturally attracted netizens who had been waiting for a long time.

"It's not that easy." Rebs shook his head and said, "This mobile phone was not made by ourselves. We contacted the assembler, but now you know the production capacity of Apple. I have also spent a considerable price to arrange the production capacity of this batch of 300,000 yuan.

If you want to go to the line again now, it will be very troublesome. The OEM factory itself is very busy, and I am usually worried about the OEM factory.”

Zhou Yujie nodded and said, "It is indeed difficult for you to control costs and to create high-quality products. Depending on the current situation, I estimate that Xiaomi mobile phones will continue to be in short supply in the next few years."

Rebs nodded and said, "Yes, what I was most worried about before the press conference was that Xiaomi phones were cold. Now they are popular, and I am even more worried."

Zhou Yujie thought for a while and said, "This cannot be solved by external forces, and I have no choice but to look at the development of the mobile phone market."

Xiaomi in later generations has always been considered to be playing the routine of "hunger marketing". This may also be one of Xiaomi's strategies, but the more important factor is that insufficient production capacity has always troubled Xiaomi.

The first one is chips. Qualcomm's chip production capacity itself is not much, and Qualcomm has a strange rule that it sells chips according to the price of terminal mobile phones, which makes Apple very upset.

But for Qualcomm, selling to cheap Xiaomi doesn't seem to be cost-effective, so it's not easy for Xiaomi to get Qualcomm's chips.

Similarly, other core accessories are also difficult to buy, especially Xiaomi’s volume is far less than that of other giants.

The same is true for OEM factories. There is no time to produce all kinds of well-known brands, and Xiaomi often can only be ranked behind.

In the final analysis, it is actually a matter of money. Xiaomi pursues low-cost mobile phones. Although it is competitive in the customer market, it is a disadvantage in the supply chain. Whether it can grasp the balance depends on the ability of the Rebs team.

Rebs smiled and said, "Okay, today I succeeded, it's better than failure."

For the next batch of mobile phone customization, I need enough cash and a certain source of venture capital to open up the electronic OEM industry chain, so I am preparing to raise the third financing. Mr. Zhou, you can also participate. According to our agreement, you can refinance 5% separately.

In terms of price, we need to talk about it again, mainly to reach agreement with other venture capitalists.”

"Okay, no problem, I will send someone to Yanjing to participate in this matter." Zhou Yujie said with a smile.

Although most venture capital investments are Internet companies, if they have a seniority and a strong background, especially some domestic state-owned venture capital backgrounds, they have the ability to have an impact on the electronics OEM industry chain, and what Xiaomi currently lacks is this kind of resources.

As for my investment, I actually came in early, otherwise I might not even be able to drink soup now.

Zhou Yujie continued: "By the way, Mr. Lei, if the next batch of mobile phones are manufactured, you should give it to me evenly."

Rebs asked curiously: "How many phones do you want?"

Zhou Yujie smiled and said, "At least a few thousand, as much as tens of thousands, let's talk about the specific amount then."

Rebs nodded and said, "Okay, these are all trivial matters."

Zhou Yujie continued: "Okay, according to our agreement, Toutiao will start recommending Xiaomi's mobile phones in the digital zone, but there is currently no content in this regard. If possible, you can do some professional content articles or introduction videos, and I will give priority to promoting it."

"No problem." Rebs nodded and asked, "Is Mr. Zhou leaving Yanjing?"

Zhou Yujie shook his head and said, "Let's go in a few days, and I'll go to visit Baidu tomorrow."

Rebs said: "Then contact me before leaving, I'll invite you to have roast duck."

"Yanjing Roast Duck? It's quite famous, but it seems that it's not so good now, right?" Zhou Yujie asked with a smile. He had been to Yanjing in his previous life and had also been to the famous roast duck restaurant. It can only be said that he is very famous and has a mediocre taste.

Rebs smiled and said, "The one you went to has changed a lot. There are so many customers every day, and the traditional craftsmanship has become automated production. Of course, the taste has changed. The one I want to take you has been passed on for a hundred years."

"Oh, okay, then I'm going to have a meal." Zhou Yujie laughed and said, "Mr. Lei, you should be very busy now, so I won't disturb you."

Rebs smiled and said, "Okay, then I'll give it to you."

"No need." Zhou Yujie declined with a smile.

...

After Zhou Yujie left, Liu Deren, vice president of Xiaomi, came over and said to Rebs: "We still need to introduce Zhou Yujie's capital?"

Rebs glanced at him and said, "Do you think you don't need it?"

Liu Deren said: "Toutiao's traffic is indeed very large, but what we are prioritizing now should be the production capacity issue.

If Toutiao still makes every effort to attract Xiaomi mobile phones, it will only increase the supply and demand contradiction.”

"Supply in short supply is always much better than oversupply." Rebs smiled and said, "If the press conference just now was not so successful, you would definitely not object to Zhou Yujie's re-entering stake in Xiaomi, right?"

"Of course." Liu Deren nodded and said.

Rebs smiled and said, "I just happened to be the opposite. Because this press conference was successful, I need Toutiao's promotion even more. Is it possible that the ordering on the official website is just the work of Xiaomi fans? Our fans are actually only in the millions. We have spent more than a year to cultivate these people. What should we do after they buy their mobile phones?"

Liu Deren said: "I have also thought about this. Just excessive publicity will also cause a lot of costs, which is not in line with our current policies."

Lei Jun said: "You don't have to worry about this. To a certain extent, the promotion of Toutiao is not an advertisement, but a spread of interest. I have no intention of using publicity to attract users to buy mobile phones. I hope publicity can create more fans for us.

Moreover, Toutiao uses a relatively complex algorithm that can analyze a person's hobbies. If they profit from publicity, we can gain a large number of users who like Xiaomi mobile phones at an extremely low cost.

That's why I promised Zhou Yujie to continue to invest in Xiaomi."

"I understand." Liu Deren nodded.
Chapter completed!
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