198 Introducing Maps
On August 9, Zhou Yujie came to the headquarters of Baidu Company, and the one who received him was Chen Zi'ang, who had been in contact with Toutiao.
After making some politeness, Chen Zi'ang asked: "Mr. Zhou came here a coincidence. Mr. Li happened to go to the United States."
"It's okay, it's not a big deal for me to come." Zhou Yujie said with a smile.
Chen Zi'ang brought Zhou Yujie and his group to a conference room and asked with a smile: "Mr. Zhou, I don't know if I have any new cooperation plans for us Baidu?"
Recently, Baidu and Toutiao have a good relationship and have cooperated in many aspects. As the bridge leader among the middle, Chen Zi'ang naturally hopes to further enhance the relationship between Baidu and Toutiao.
Zhou Yujie smiled and said, "That's right. I heard that Baidu Map is preparing to launch the APP version? I wonder if it's true or false?"
"Yes, it's true. Why does Mr. Zhou care about this? Chen Zi'ang said with his face unchanged.
This matter is not a big secret. In the past year, the rapid rise of mobile Internet has also made Baidu pay attention to this new market. However, the small mobile phone screen is not only unfriendly to search, but also has a great impact on Baidu's other businesses, such as Tieba, Map, Knowledge, Encyclopedia and other businesses.
In the PC era, these applications are just below the search box, which makes it easy for users to click. However, Baidu on the mobile phone cannot display so many recommendations under the search engine.
Moreover, gathering all functions on one APP will also create many new problems. The most basic thing is that the APP is too large and will seriously affect the user's mobile phone running speed.
Therefore, Baidu's various businesses will be split separately, Tieba belongs to Tieba, Knowing is known, and the map belongs to map.
Zhou Yujie smiled and said, "Quxin is preparing to launch a positioning service function, which means that users can send their location to other friends. The basis of this function setting is to require a powerful map software, so I thought of Baidu Map."
Chen Zi'ang asked: "The same function as mobile phone QQ?"
"Yes." Zhou Yujie nodded and said.
QQ had this function as early as early as 2010, but Tengxun’s map business is not doing very well. It often has a very far position and can only have a rough location, which is very impractical.
Chen Zi'ang's heart moved and asked, "Do you need to jump to Baidu map when you open the location?"
Zhou Yujie said: "If you just check the location, you don't need to, but if you want to check the specific route, you will open the map APP."
Chen Zi'ang nodded and said, "This is no problem. For the specific consultation price, I will ask the technical department to issue a detailed data."
Zhou Yujie smiled and said, "No problem, but Mr. Chen has to confirm the price. If it is too expensive, we may choose Gaode!"
"Gaode!" Chen Zi'ang's face changed. At present, Baidu and Gaode are the only ones in the map field. However, the two operate in different directions. Gaode is more inclined to commercial services. Before the appearance of smartphones, their maps were sold to automobile manufacturers.
After Gaode's IPO in July last year, it received a considerable amount of funds and is ambitiously preparing to enter the civilian market. However, the cost of making maps is very high and it also takes time. At present, Gaode is also improving its services and technology step by step.
But the difficulty of drainage is also a problem. It is difficult for Baidu to promote his APP, let alone Gaode.
But if Gaode becomes a supplier of Quxin Map, he will immediately obtain tens of millions of traffic, which is absolutely unacceptable for Baidu.
Chen Zi'ang made a quick decision in his heart and said, "Mr. Zhou, Baidu and Quxin are strategic partners for long-term cooperation. Since Quxin needs maps, we are also happy to provide positioning services for Quxin for free, but we hope Baidu Map will be Quxin's only map technology service provider."
Zhou Yujie shook his head and said, "That's not possible. User choice is the most important. Quxin will also introduce Gaode at the same time. However, the selection location of Baidu map will be above, making it more convenient for users to choose."
"Mr. Zhou, tell me, how can we make Baidu the exclusive agent?" Chen Zi'ang asked bluntly.
Quxin has already had tens of millions of users, which has a powerful drainage effect on any application. As Baidu Map's only competitor, Gaode will gain traffic from Quxin, even in the second position, it will be a huge amount of traffic. This is a very unfavorable thing for Baidu's map business.
It is very difficult for Baidu to promote his APP on the mobile terminal. On the Internet today, the most direct advertising inducement to download APP is the lowest-level promotion model, and it is easy to cause users to dislike. The best way is to guide users' needs and then recommend downloading. Quxin's positioning service is this model, which can promote map software very smoothly.
Baidu has only one search APP in the mobile phone field, and it is not easy to promote its own map or other applications.
Zhou Yujie said: "My request is very simple. In the future, Baidu Map will only promote maps for Quxin, a social software."
"Actually, Zhou was worried that we would cooperate with Tengxun?" Chen Ziang asked.
"Yes." Zhou Yujie nodded and said.
Tengxun has a soso map, but its accuracy is not high, far from being comparable to Baidu and Gaode. Relatively speaking, Baidu map is much stronger than Gaode.
Maps are not a creative industry, they are actually industries that require huge investments to be invested in. Now Gaode does not even have a fraction of Baidu. It was not until he obtained investment from Alibaba in 2013 and even subsequent acquisitions, and obtained huge funds to achieve better quality.
If Tengxun wants to reinvest in the map industry, it will take at least one year to catch up with Baidu Map. This is also an advantage, with accurate positioning and very convenient for users.
Chen Zi'ang thought for a while and said, "This involves Teng Xun, and it requires Mr. Li's consent. However, with the current cooperative relationship between Quxin and Baidu, I think it should not be a problem."
"That's good, I'm waiting for your good news." Zhou Yujie nodded and said, "By the way, Mr. Chen, I have a small software that makes takeaway and needs a map. We can also cooperate in this regard."
"Take it off? Okay, no problem." Chen Zi'ang didn't think much about it, and continued: "Mr. Zhou, Baidu is preparing to launch a series of related software APPs such as Baidu Know, Baidu Tieba, Baidu Encyclopedia, etc. We hope to buy AppTao and Toutiao related recommendations."
"Yes." Zhou Yujie nodded and said without thinking much.
Apart from the search and maps of Baidu’s series of software, other than those of its own, are not suitable for the mobile Internet. For example, Tieba, I know, encyclopedia, is useless in the era of mobile Internet.
However, this trend has not yet appeared, and Baidu is still his own strategic partner. Anyway, Baidu gives money and attracts traffic by himself.
In this way, the cooperation between you and Baidu becomes a mutual need, you need a map, and Baidu also needs your own mobile terminal traffic to drive traffic to your application.
Chapter completed!