Ma Yun asked, "What do you want to do?"

Cai Chongxin said: "We have a good relationship with Zhou Yujie at present. We also need to buy his traffic at present, so it is not convenient for us to take action directly, but have we invested in that company called Ele.me? We can provide support to this small company and let them play with Zhou Yujie!"

Ning Zhihao just listened quietly and didn't say anything.

Ma Yun thought for a while and said, "This investment seems to be only 10 million US dollars. This amount of funds is nothing to Zhou Yujie. Moreover, Toutiao's promotion ability is too strong, even we can't compare with it, let alone a small company."

The big data recommendations used by Toutiao have long been known to the Internet industry. At present, many Internet companies have begun to study their own big data, including Alibaba.

Alibaba lacks traffic, but controls more than 90% of online shopping in the country. If big data can be used to calculate everyone's shopping needs, Taobao's performance will increase significantly.

While studying the big data logic of Toutiao, companies with a little ability can naturally find that Toutiao’s classified precise advertising delivery is currently very simple, but it is very difficult to be accurate and requires a large amount of data analysis as the basis.

Ma Yun and Alibaba's senior executives are also very interested in this. They have also purchased Toutiao's advertising spaces and found that the effect is very good. They have obtained enough rewards with a small amount of placement, and will not affect the user experience too much.

Cai Chongxin said: "We don't need to stop Zhou Yujie on a holistic level. Since his company has come to Hangzhou to develop the market, we will start here to block his expansion speed first.

By the way, you invested in that Ele.me company, how is their team's execution capabilities?"

The latter sentence was to ask Ning Zhihao. Ning Zhihao replied without hesitation: "It's very good. This company was founded by four college students from Shanghai Jiaotong University. From 2008 to 10 years, 3 years, just relying on their own ability, they have achieved a daily order of 3,000. This is because they have no financing and can only choose an expensive charging model in order to maintain the balance of the company.

At the beginning of this year, Jinshajiang Venture Capital discovered them and invested 3 million US dollars. According to their plan, they were planning to first build the takeaway market in Shanghai and then slowly expand outward. But what they didn't expect was that Zhou Yujie suddenly entered the takeaway market and was working hard to spend money, and he also invested in traffic.

Ele.me is no match at all. Later, Jinshajiang Venture Capital came to me and hoped that Alibaba could invest. After I visited, I asked them to come to Hangzhou. After they came two months ago, they quickly opened up the Hangzhou market. The response was also very good and the profit model was clear. But now they are in the stage of grabbing the market and need to burn money.

I invested another $10 million later, but now when they are about to expand to other cities in Zhejiang Province, Zhou Yujie comes again, and then it becomes what it is now."

Cai Chongxin then asked: "Are there any other larger takeaway companies on the market now?"

"No, the takeaway industry is basically built by merchants themselves. Before investing in Ele.me, I have checked the top 50 cities in the country. There is no such platform. If there is any omission, it is still very small in scale, or in a small city." Ning Zhihao replied.

Cai Chongxin nodded and said, "It seems that there is only one Ele.me. The entire headline is a radical enterprise and is extremely aggressive. Even Tengxun is trapped in a mess and enters the group buying industry. If Zhou Yujie really wants to fully deploy the takeaway industry and has a first-mover advantage, there are not many people who can stop it. If Ele.me can block Zhou Yujie's footsteps with our funds, it will become an important piece of our future in the future."

Ning Zhihao continued: "Mr. Cai, the founder of Ele.me is named Zhang Xuhao. He came to me yesterday because of the matter of Today's Selection. He said that he hopes to obtain our resources to help them compete with Today's Selection. Because there are many aspects involved, I did not agree on the spot. If Mr. Cai agrees to help Ele.me, I will mobilize some traffic to give them resources."

Although Alibaba is a giant that belongs to the Internet monetization channel, since it is a giant, it will have some traffic, but it is much worse than Baidu and Tengxun, and it is even worse than Sina and Toutiao.

Therefore, it is difficult to use internal traffic to help outside companies, even if they invest in companies themselves.

Cai Chongxin did not answer directly and asked: "How many shares do we own and how much voting rights do we have?"

Cai Chongxin is in charge of the company's overall direction of operations, mainly the management and control of strategic directions, such as business cooperation and competition with Tengxun Baidu, overseas market business, Taobao, Alipay and other core businesses.

In terms of investment, we also pay attention to relatively large investments. Small investments like Ele.me are a drop in the bucket for Alibaba, which has a market value of tens of billions of dollars, and are the type of investment that can cast a wide net to catch fish. Therefore, Cai Chongxin is not clear about the details.

Ning Zhihao said: "The 20% voting rights are also 20%. Ele.me also wants to divide the A shares, but I don't agree."

Many of Alibaba's investments adopt a strategy of early support, investing in dozens of promising companies, and then providing appropriate resources and funds. If there are a few that can be done, then focus on cultivating. If there is a potential to become a giant in a field, then Alibaba will find a way to acquire, gain enough controlling rights again, and then turn the company's business into one of Alibaba's ecological chains.

The only exception is Wowotuan's investment, which is also because Tengxun suddenly made a strong arrangement of the payment system, which forced Alibaba to respond quickly. Originally, Alibaba wanted to support Meituan, which was already a shareholder, but Meituan's Wang Xing was unwilling to participate, so he chose Wowotuan as the second best choice. Alibaba obtained a certain shareholding in Wowotuan, but the voting rights were not enough.

"20% of the voting rights are enough. Tell Zhang Haoxu and let him be relieved. Alibaba will not lack his subsequent resources. As long as he does well in the future, the recommendation of Alipay's homepage is not a problem." Cai Chongxin nodded. Alibaba Investment dislikes startups' share shares the most. In many cases, it is a strong force to force the other party to take out enough voting rights. Although Alibaba itself is also a share shares, it is almost swallowed up by Yahoo.

Ning Zhihao said, "Okay, if there is nothing else, I'll leave first."

"Okay." Ma Yun said with a smile.

After Ning Zhihao left, Ma Yun frowned and said, "The Internet is changing too fast now. I really feel like I am walking on the tightrope and accidentally fell down."

"Yes, no one could have thought that Bat, which was at its peak a year ago, now has their own worries. There are so many up-and-coming stars." Cai Chongxin also sighed and said.

Although bat's current market value beats other Internet companies, for top companies in the Internet industry, the future will not be determined by market value or by a certain profitable business, but by whether it can consolidate its always monopoly position and new business growth points.

Teng Xun was attacked by new social software on the mobile Internet and her response was rarely hastily.

Although Alibaba's payment system seems to be attacked by Teng Xun, the fundamental reason is the rise of the group buying industry. The o2o business led by the group buying industry has a large amount of payment demand. If Alibaba cannot control the o2o business, it will lose absolute control of payment. Even if it defeats Teng Xun today, there will be other challengers in the future.

Although Baidu is still as stable as an old dog, anyone with discerning eyes has seen that the mobile Internet is very unfriendly to Baidu's search business. The app is independent and does not need to go through Baidu like the PC terminal to enter. If the mobile Internet continues to develop, this will seriously affect Baidu's business.

Among the rising stars, Toutiao controls most of the traffic entrances on the mobile terminal, Meituan and Wowotuan control a large number of offline services and transactions. JD.com has begun to vigorously deploy logistics with the intention of challenging Alibaba's shopping dominance.

In addition, some unicorn companies are born on the market every year. If you don’t pay attention, you will become a giant and even threaten a certain business of the overlord.

Ma Yun slowly leaned her back on the sofa, crossed her legs, hooked her hands to the back of her head and said, "The current vents are changing too fast, and it is too late to do it yourself, especially in the o2o area, we still have to spend a lot of money to invest in all aspects."

Cai Chongxin thought for a while and said, "All-round investment requires too much capital, which may affect the development of our main business. Otherwise, if we bring SoftBank in, Masayoshi Son also has money, and he generally only requires economic returns and doesn't care about managing voting rights and other things.

If we invest in the dark horse and we want to acquire it, Masayoshi Son should also support us."

"Okay, Masayoshi Son should not refuse." Ma Yun nodded and said. SoftBank is currently the largest shareholder of Alibaba. Although there are some conflicts with their management, the direction of interests is still the same.

...
Chapter completed!