On September 20, Ele.me, which received support from Alibaba's senior management, also began to launch a subsidy war with all its might. Although there is no powerful means of drainage, spending money itself is draining traffic. New users can get 20 yuan for free takeaway coupons. For old users, as long as they win over a new user, they can get a 10 yuan coupon, without a cap on the top.

With the ability of money, all users are means of communication, and countless users have informed each other of this news.

Today's Selected response was also very fast. After obtaining the approval of the headquarters, he also used the same subsidy method. Those who can deal with money can always have stronger money ability.

Hangzhou City ushered in an unprecedented takeaway war, which is even more exaggerated than group purchases. There are quota subsidies every day, you are 3 yuan, I am 4 yuan, you are 5 yuan, I am 6 yuan, and the team of takeaway guys has also begun to expand rapidly. The yellow and green takeaway guys riding electric bikes to deliver takeaways have also become a scenic spot in Hangzhou.

Shangshanghai, Toutiao Company Headquarters.

"A million US dollars burned in a week? It's so cruel." Zhou Yujie couldn't help feeling helpless after looking at the data.

If he hadn't known Ele.me's ability in the future, he would not have fought head-on with other peers for a city. You should know that outside Jiangsu, Zhejiang and Shanghai, there are large blank markets waiting for him to expand, and one million US dollars is enough to win two ordinary cities.

Zhu Wenbin said: "We have the traffic support of Toutiao and AppTrea, and the subsidy effect is much better. Ele.me can only use traditional means to conduct offline promotion. I guess they will only burn more money than us."

Zhou Yujie nodded and said, "Okay, then continue to subsidize. I want to see how long Ele.me can last."

Zhu Wenbin hesitated for a moment and asked, "If Alibaba continues to invest in Ele.me, will we still continue to burn like this? Investing too much money in Hangzhou will affect the expansion speed of today's Preferred. Now that we enter the takeaway market on such a large scale, it has attracted a lot of attention. I am worried that new competitors will start making takeaway from other places."

Today's preferred starting capital is US$50 million, which is already the capital that ordinary entrepreneurs have after at least three rounds of financing. And one advantage is that the strong traffic diversion behind Toutiao is basically free.

But takeaway can only expand step by step. Toutiao's big news naturally attracted the attention of many people. However, small companies are very slow to start businesses, and if large companies enter new industries, they will have too much preparations, especially the group buying industry has fallen into a crazy money-burning war and has no energy to deploy takeaway for the time being.

But as long as capital is interested, someone will start a business. Perhaps a young man who is preparing to start a business in a certain corner may become a preferred competitor today in the future.

In the Internet industry, any miracle can happen, and Zhu Wenbin has to be careful, especially his old boss, Meituan, who is currently low-key and terrifying.

"There has been a batch of dividends recently, with about 10 million US dollars. Moreover, I estimate that next month, I will raise funds for Today's Youxuan, so don't worry about the money." Zhou Yujie said with a smile.

In fact, Toutiao is not short of money for the time being. In addition to the money-burning Today Selection and Quxin, which still maintains moderate subsidies, the biggest expense is investment in various servers.

As a rising star in the Internet industry, Toutiao, AppTrea and Quxin have a number of users in units of tens of millions, and the demand for servers is getting higher and higher. In order to meet the needs of more and more users, Quxin and Toutiao need to invest tens of millions of dollars each to build servers in three cities.

The profits of the game business are getting higher and higher. In the short term, independent support for Today's Optimized expansion is not a problem at all.

But the Internet cannot eat alone at will, especially the food delivery business that requires slow development, because you do not accept financing. Once venture capitalists such as Sequoia, SoftBank, Jinshajiang, Hillhouse Capital take a fancy to the takeaway market, they will invest in others to compete with you.

As long as the founder they choose has a certain ability, is willing to dilute shares, and the resources of venture capital, today's Selected will have countless enemies.

Therefore, even if you are not short of money for the time being, you need to raise venture capital into your own camp through financing. This is why Baidu Takeaway in later generations has the support of Baidu 20 billion yuan, but you still choose various rounds of financing normally, because if you don’t raise funds, then so many venture capital investors will do their best to send money to Meituan and Ele.me to compete with Baidu Takeaway.

"If you want to raise funds, do you need to release news now?" Zhu Wenbin asked with a smile.

Zhou Yujie glanced at him and said, "Do you want to put pressure on Ele.me?"

"Yes, forcing our opponents to lose their stance can also save us costs," said Zhu Wenbin.

"Okay, let's release the news!" Zhou Yujie agreed.

With Alibaba as the backer, even if Today’s Preferred Funding is raised, it will be difficult to really kill him because appropriate suppression is OK, but it is impossible to really not want other markets.

But as long as the funds are burned enough, after Ele.me raises many financings, Zhang Haoxu's team is very likely to lose control of the company, and Zhou Yujie's goal will be achieved.

...

As early as today's Youxuan launched a comprehensive subsidy on the Shanghai Stock Exchange, many venture capital investors paid attention to this company. Among them, Sequoia Capital, which has a good relationship with Toutiao, came to ask about it immediately, but Zhou Yujie sent it over on the grounds that he did not raise funds for the time being.

Zhao Yuan, who is in charge of domestic investment business in Sequoia Capital, is a person with very outstanding vision. He invested in Meituan's Angel Wheel and had a very good relationship with Meituan's Wang Xing.

Because Tengxun acquired Lashou.com and Alibaidu invested in Wowotuan, it triggered the largest money-burning war for domestic group buying websites, accelerated the competition for group buying websites, small group buying websites disappeared faster, and large group buying websites were forced to burn money, while seeking more financing.

When Zhao Yuan faced this situation of giants entering the market, he felt reluctant, so he found Wang Xing of Meituan.

After talking with Wang Xing, Zhao Yuan decided to withdraw Sequoia Capital from this quagmire and prepare to focus on developing other new industry opportunities.

At this moment, the news of the upcoming financing of the day was released, and Zhao Yuan immediately rushed to Shangshanghai and directly found Zhou Yujie.

Zhou Yujie still attaches great importance to Sequoia Capital. This capital is simply the most perfect financing target in the minds of entrepreneurs. He will not interfere in management at will, be generous in actions, and has rich resources. In addition to being unable to provide direct traffic.

What Toutiao currently has the most is traffic.
Chapter completed!