On December 18, 2011, merchants across China had already started promotional activities with the topic of "Christmas Eve and Christmas". Although they did not like this Western festival, Wang Huiwen had to admit that this was indeed a good time to promote.

After a tour around RT-Mart, Wang Huiwen returned to the company and met Wang Xing.

"What's wrong?" Wang Huiwen asked when he saw that something was wrong with Wang Xing.

"Come on, let's sit first." Wang Xing did not talk about the serious matters directly, but asked, "What did you buy? It's for Christmas?"

"I bought a little of it casually. I'll probably be very busy in the past few days, so I bought some Christmas gifts so that my wife wouldn't say that I always forgot to give her gifts." Wang Huiwen said with a smile and shook her head.

After saying that, he opened the shopping bag of RT-Mart, which contained some famous brands of chocolates, cosmetics and a small box of iron boxes with Christmas apples printed on them.

Wang Xing picked up the iron box and sighed: "Just like this one apple can raise a market?"

"What does it mean? Christmas market?" Wang Huiwen" felt a little strange. Although the Christmas market is large, Meituan will also have some activities, targeting various catering services. What does it have to do with Apple?

After Wang Xing took out his phone from his pocket, he clicked on the Today Youxuan above, and handed it to Wang Huiwen and said, "Look, this is the event that Today Youxuan just came out. I only found out after Lao Xia's call."

Wang Huiwen took it and looked at it, and was stunned. At the top of the top of today's Selected, there was a very obvious big word:

【One cent, Christmas apples are delivered to your home!】

After a moment of stunned silence, Wang Huiwen reacted and couldn't help but say, "What a good way. Is this the method that Zhu Wenbin thought of? He was not that powerful when he was in Meituan before."

"That's not necessarily. Zhu Wenbin was just a regional head when he was at Meituan, but he couldn't participate in the company's major strategic plan. Moreover, today's preferred funds and traffic resources are much better than us in the past. The basic conditions are different, and the business strategy is completely different." Wang Xing shook his head and said.

Wang Huiwen nodded and said, "Maybe, I thought today's preferred option would still use the milk tea bombing strategy, but I didn't expect that it would be a good idea to change it to Apple now, just take advantage of the Christmas time. I don't admire it."

[Milk Tea Bombing] is an industry insider's recommendation for today's city every time he enters a city, the first wave of publicity is to attract users through milk tea, from Shanghai to Jiangsu and Zhejiang Province, without exception, and the effect is also good.

Meituan executives such as Wang Huiwen and Wang Xing also thought that today's Youxuan would also go this way, but they were also waiting to see jokes. When today's Youxuan used milk tea to bomb, it was in summer or autumn. The milk tea was delivered to users and could be drunk directly, which was very convenient.

But at this moment, Yanjing has reached the end of December, and the temperature is very low. Milk tea is on the way. If it is not protected well, it is possible to freeze into ice.

Of course, it is not that you cannot deliver milk tea in winter, but that it requires strong offline operation capabilities to ensure that every deliveryman has sufficient equipment and sense of responsibility. This is almost impossible for today's Selection, who just came to Yanjing.

But unexpectedly, the senior executives of today's Selected Group also saw this problem and did not choose to take risks. Instead, they took advantage of the popularity of Christmas to directly send apples. The apples can't freeze in the winter of Yanjing.

Wang Xing said: "It has been discovered within the company that Toutiao has begun to push advertisements to young people based on this slogan, and you and me have not received any news."

"Estimate delivery of big data." Wang Huiwen frowned. Although this is just pushing advertisements based on age as the limit, most Internet companies can do this, and even Meituan can do it.

However, it is very difficult to deal with one delivery method and a mixture of countless types, and it is very accurate, especially for user needs and preferences. This is currently recognized as the best one to do is today's Toutiao, and even Tengxun News is not an opponent.

"In fact, whether it is the milk tea guide or the current apple trick, or even the funds, is not what I worry about." Wang Xing sighed and said, "The big data hidden behind Toutiao is the most scary thing."

After Toutiao’s big data was known to the industry, many Internet peers began to imitate this model. For example, Taobao also began to try to change the user’s web page layout according to the needs of different users. The test result was very good, and the user purchase rate became much higher.

The same is true for Meituan. It has conducted targeted testing and has good results. However, whether it is Meituan or Taobao, it involves user terminal needs. Today's Toutiao, as a platform for news + content, covers all aspects.

Even if it is a food delivery platform software, according to the preferences and needs of different users, Toutiao can push different links, push milk tea if you like milk tea, push barbecue if you like barbecue, push dessert if you like desserts, and push hamburgers if you like hamburgers, so that you can get the most users with the smallest advertising volume.

As for Meituan, high-quality online traffic is not so easy to buy, and the cost and efficiency of advertising offline is high, and Wang Xing also admits it, but the time that is most delayed is the most intolerable.

Wang Huiwen said: "This is impossible. In terms of traffic, Toutiao is worse than Tengxunbaidu. Our only advantage is offline."

Wang Xing suddenly said: "I have built a takeaway team in Yanjing, and it will be officially launched on Christmas Eve."

"When did it happen?" Wang Huiwen was shocked. Although he knew that Wang Xing would definitely make takeaway, he always thought it would be the matter after the company stabilized the group buying market. Unexpectedly, the takeaway team had already been secretly built.

Wang Xing said: "Didn't Yang Jun disappear during this period? I arranged for him to secretly find a base and then recruit couriers. But after the person came to the interview, we told him truthfully. In this way, slowly, we have found more than 300 people."

Wang Huiwen asked: "Brother Xing, do you do not want to turn against Zhou Yujie too early?"

Wang Xing nodded and said, "That's right, after all, it was the takeaway he made first, but he was prepared for us. During this period, Toutiao's recommendations to Meituan have significantly reduced traffic. Zhou Yujie obviously also knew that his relationship with our Meituan would sooner or later break down."
Chapter completed!