Wang Xing said: "If you don't do anything, just promote it normally.

The same was true for group buying back then. You can’t win the final victory by spending money to get the market. Otherwise, if Bat had already won, there would be no other thing for us.

Whether it is takeaway or group buying, in the end, we still have to rely on offline operation capabilities. We can reduce the cost of the intermediate process and then give the profit to users or merchants. In the long run, whether it is users or merchants, they will choose us."

"That's true." Wang Huiwen nodded. Meituan's greatest ability is a policy of win-win cooperation with merchants.

In this regard, when the former Lashou.com, Wowotun only knew how to give in and subsidize when he was burning money to grab the market in the early stage, he never expected that such a strategy could not retain people at all, and once the subsidies were gone, they immediately returned to their original state.

Meituan has always tried every means to improve its competitiveness, collect user needs, sort it out, and inform various merchants that this attitude naturally has obtained sincere cooperation from merchants. This is the case. Even if the group buying crisis breaks out, less than 20% of the merchants have given up their cooperation with Meituan.

Wang Huiwen also knew that Quxin must have collected information from Meituan merchants, but these are just information and are definitely useful for the rapid expansion of today's preferred products. However, in terms of long-term cooperation, data is of no use, which requires strong offline service capabilities.

Wang Huiwen continued: "Since we are ready, we don't have to regret the popularity of Christmas."

Wang Xing frowned and said, "What you are preparing for today's preferred method is Apple. This matter must have been laid out for a long time. We definitely can't do it. It's too late. What do you think?"

Wang Huiwen smiled and said, "The gift of apples is targeted at young people, so we will compete in dislocation and directly target people with families and careers. We can make a Christmas gift box with some different small things in it, mainly for children. I think this will be enough to leave a deep impression on these people."

Whether it is Meituan or Today's Selection, the targeted groups must cover everyone, but each activity is generally targeted. An activity that can cover all groups is generally unlikely to succeed because the needs of different groups are completely different.

"The method is OK. This is the time, and it's very nervous." Wang Xing nodded and said.

Wang Huiwen said: "Then try my best. I will immediately arrange for Yanjing and nearby procurement and promotion teams to go to nearby supermarkets and some dealers to purchase these types of small things. I can purchase as much as I can. If the quantity is not enough, we can also limit the quantity and conduct hunger marketing for users."

"Okay, then hurry up and do things. You are responsible for purchasing things. I am responsible for planning the APP and web pages." Wang Xing did not drag on the slightest, and the two immediately parted ways.

...

...

Starting from December 18, today's headlines on the mobile phones of Yanjing netizens began to promote the promotion of "Give her (him) Christmas Apple for a penny".

After users click in, they can download an APP called Today's Preferred. On December 24, anyone can buy a beautifully packaged Christmas apple gift box for a cent.

This cent can be paid by UnionPay or Alipay, but at the top of the payment interface is a payment software called Huifutong. If the user uses Huifutong and links his bank card, he can get an additional privilege to buy a Christmas Apple gift box for one cent, plus a 20 yuan coupon.

Some people are used to Alipay and think it is very troublesome to download another software and bind their bank card again. They don’t care about the small portion of Apple, so they are indifferent to this temptation. Another group of people are interested in this and just bind a bank card. They can get the benefits of dozens of dollars in a few minutes. Why not do it?

In order to cope with this Christmas promotion, the team sent by Zhu Wenbin visited nearby fruit dealers ten days ago and intercepted high-quality apples delivered to the supermarket at high prices. The same is true for gift boxes. With the ability of money, a dealer rushed overnight to pull a batch of goods from Jinling to the suburbs of Yanjing.

After preparing the gift box, it divided it into hundreds of pieces and placed it in different places in Yanjing. Today, the preferred team has prepared some temporary placement points, most of which are undecorated houses. These are all from real estate speculators, so they took them down after paying some money.

These processes are simple to say, but planning and preparation for additional operations are also very tight, and Zhu Wenbin also uses his offline capabilities to the extreme.

At Yanjing University of Science and Technology, a couple walked on a water bridge. The girl held a cup of hot milk tea in her hands and said, "It's so cold, Qin Lei, let's go back to the library, right?"

Qin Lei said: "Ju Xiaohui, this Christmas, you have to come out for a walk. The Russians won't come out in winter?"

"Don't talk about Christmas, why haven't you given me my Christmas gift?" Ju Xiaohui immediately changed the subject.

"The gift is coming soon." Qin Lei laughed and said, "Let's go to our dormitory guard."

"Guardian? Did you buy it online?" Ju Xiaohui asked.

"No, you will know when you arrive." After that, Qin Lei pulled Ju Xiaohui and ran in one direction.

After a while, the two of them came downstairs and spent two minutes to find their own package. After Ju Xiaohui happily opened it, she realized that it was an apple.

"I guessed that your elm-head would only think of giving chocolate on Valentine's Day and apples on Christmas Day, without any creativity." Ju Xiaohui said with a little smile.

"It's pretty good. This apple is red and big, much better than buying some useless Christmas hats." The honest man Qin Lei said his inner portrayal.

"Forget it, you won." Ju Xiaohui was quite helpless and asked again: "Did you give away this today's preferred version on your phone?"

"Do you know too?" Qin Lei said awkwardly.

Originally, a few days ago, he had been struggling with what gift to give to his girlfriend, but he had never chosen what to give. Just once, when he was browsing the news, he was suddenly attracted by the title of Christmas Apple for one dollar, and then he downloaded this APP called [Today's Preferred] by chance.

As a college student, you can know what the current preference is like today. Seeing the discount activities above, my brain stopped giving other gifts. Although Apple is simple, it is the most versatile.

Whether this Christmas gift is one thing or not is another.

Ju Xiaohui shook her head and said, "Why might you use Meituan?"

"Meituan? What are we going to buy in group? Apple? Do you still need group purchase in this thing?" Qin Lei asked in confusion.

"You don't know this. If you ask you to add Meituan, you will never refuse." Ju Xiaohui said with a smile, then opened her phone, opened Meituan and said, "Look, Meituan is also making a Christmas gift box, but it may be anything in it. Some are small daily necessities, and some may be small appliances, which are no better than your Apple."
Chapter completed!