A week later, Toutiao Company announced two major events that shocked the Internet industry at one time.

The first is that Today Youxuan received a financing of US$300 million in Baidu, and at the same time introduced Baidu’s payment software Baifubao as one of the payment software of Today Youxuan platform.

The second is that Toutiao acquired 56 Video Network for US$78 million, and it does not involve layoffs. 56 Video's headquarters will also be moved from Yanjing to Shangshanghai.

The news has attracted the attention of countless Internet industry celebrities. As the most popular company in the Internet industry, many people hope to see its future direction from Toutiao's business layout.

In a small office building in Pudong, Shanghai, Chen Xiangdong and his colleague Wang Yue were working in front of two laptops when suddenly a message appeared in the QQ group.

Chen Xiangdong clicked and saw that Toutiao Company had just announced the acquisition and financing incident.

"Damn it, Zhou Yujie has defected to Baidu?" Chen Xiangdong couldn't help but say it.

"What? Zhou Yujie and Baidu? Haven't their relationship been good all the time?" Wang Yue also looked over immediately.

As a new editor of online news, Wang Yue and his colleagues around him pay special attention to the Internet industry, because every action of these companies will affect countless people and easily attract attention. Even non-civilian changes will arouse the interest of countless people.

Chen Xiangdong pointed to some sentences in the news and said, "Look, the financing of Jinan Youxuan only accepted 300 million US dollars from Baidu, and Alipay was removed from the shelves by Jinan Youxuan and replaced it with Baifulipai. What is this not to rely on Baidu? It must be Baidu asked Zhou Yujie to do this. Baidu spent money to let Zhou Yujie make their payment software."

"Alipay is gone?" Wang Yue was shocked and immediately opened his phone, clicked on the Today Youxuan inside, and after choosing a random food, he entered the payment interface.

"It's really gone!" Wang Yue said, looking at his phone, at this moment, the first line of the payment interface is still Huifutong, the second line is Baifubao, and the third line is UnionPay.

Baifulipai replaced the former Alipay location.

"What's wrong? If it's gone, it's gone. Do you like using Alipay so much?" Chen Xiangdong asked in confusion.

Wang Yue shook his head and said, "That's not the case. I'm just used to it. In the past, Huifutong often used a few yuan discount for me, but I had to bind my own bank card, so I thought it was useless if it was troublesome."

Chen Xiangdong smiled and said, "What should you do now? I won't order takeout in the future?"

"Are you crazy?" Wang Yue rolled his eyes and said, "It's not even more troublesome to let me go down and eat. It's so cold outside now. Forget it, tie a bank card, right?"

Chen Xiangdong's heart moved and said, "Then do you want to tie Huifutong or Baifubao?"

Wang Yue said: "Since you are going to tie them up, then tie them together to avoid trouble. It's really unhappy. Huifutong's previous subsidies have been lost."

"It's interesting. Now it's lively. The relationship between Toutiao and Alibaba may not be matched in the future." Chen Xiangdong said with a smile.

While binding his bank card, Wang Yue asked, "Is there any mystery in the acquisition of 56 Video?"

Chen Xiangdong thought for a while and said, "I think it's a bit strange. Toutiao is now over-traffic. Logically speaking, they should focus on a monetization channel. Making today's selection is a good choice. It's too strange to enter the video field."

Wang Yue asked: "Isn't video websites also a monetization channel?"

Chen Xiangdong smiled and said, "Theory is the case, but now the competition in the video industry is too fierce. Youku Tudou is desperately burning money, and Tengxun Video has also begun to expand. The copyright cost is too high. I estimate that it may not be profitable in the next five years. It will take a stake of the market by spending money."

Wang Yue said: "If you don't have money, can you raise funds? Can you burn the venture capital money?"

Chen Xiangdong shook his head and smiled, "Wang Yue, you are not professional enough, and venture capital is not so easy to get money. He is not a fool. If Zhou Yujie doesn't invest, who would be willing to raise you?

I won’t talk about Quxin anymore, it’s an exception. If it weren’t for the desperate efforts to open up the markets in Jiangsu, Zhejiang and Shanghai in the early stage, and the full efforts of Toutiao behind it, would you see if Sequoia and Baidu would invest so much money?”

"Oh, that is to say, if Toutiao wants to use 56 Video to raise funds, you must invest a large amount of money first?" Wang Yue asked.

Chen Xiangdong shook his head and said, "It's not enough to invest money alone. There must be hope. The content and market must be achieved.

It’s fine for this market. Toutiao has traffic to attract traffic, but the content is entirely based on luck and management. And if the content is not good, the market will not be stable."

"So should we write a news article about analyzing the two transactions of headlines in the next issue?" Wang Yue asked.

Chen Xiangdong thought for a while and said, "Okay, I want to inquire about 56 Video. You can try writing an article about the changes in the payment field. Now Baidu is also entering the market to fight with Alibaba. With the previous Teng Xun, it is estimated that it will be more exciting in the future. If you expand it with this content, the content will definitely attract people's attention. I will review it after writing it."

"Okay." Wang Yue immediately threw his phone aside, answered the computer, and checked the relevant information.

Chen Xiangdong thought for a while and said, "When it comes to headlines, the text is gentler. We are still counting on today's headlines to share the share of advertising for us?"

"OK." Wang Yue said without looking back.

Chen Xiangdong nodded, quite satisfied with the apprentice. Then he thought about it, returned to his computer and checked various information about the video website.

...

In Haiding District, Yanjing City, on the top floor of China Steel International Building, Youku founder Gu Yongjiang frowned as he looked at the news in his hand.

When the secretary around her saw this scene, she was so proud that she didn't dare to exclaim. From the previous newspapers, to the later computer websites, to the current mobile phones, every time Gu Yongjiang's expression was like this, she knew that her boss must have seen some bad news.

"Call Yao Jian here." Gu Yongjiang said.

"Okay, Mr. Gu." The secretary immediately stepped out and called.

Soon, Yao Jian knocked on the door and walked in. Gu Yongjiang said, "Do you know what I'm asking for?"

"I know, Toutiao has acquired 56." Yao Jian also said cautiously.

Gu Yongjiang nodded and said, "56 Video, although both the funds and the content are far inferior to us now, their team is still very strong. I always feel that if they get new funds, they will get up again. However, Zhou Juan's financing plan has failed all the time, so I gradually didn't care. But unexpectedly, she suddenly attacked me suddenly."

"Indeed, Toutiao acquired 56. With their capital and traffic, at least on the mobile terminal, it is estimated that it will have strong competitiveness." Yao Jian frowned.

Before 2008, 56.com was the number one video website in China, but due to the lack of strict content control, it was forced to be offline for 30 days by the official, so users were lost and capital was withdrawn. 56 Video, which was once the peak, declined.

After this incident, all video websites were scared and no longer dared to test the bottom line in the gray field.

Although many talents from 56 Video left due to the crisis, Zhou Juan's core team still has some people. Whether it is loyal or for the equity in her hands, these people are capable.

In the past, it would be fine if 56 had no capital. Now Toutiao has acquired 56, and it has both capital and traffic. As long as it produces good content, even if it cannot threaten Youku, it is very likely to become a strong competitor.

"Yes, we have just made a mobile phone recently, and we are still thinking about asking about Toutiao's purchase traffic. Now it seems that there is no chance." Gu Yongjiang shook his head and smiled.

The rise of mobile terminals is already recognized by the Internet. In the video field, although there are many inconveniences on APPs, their convenience is much stronger than that of PC terminals. Even if the traffic is expensive, as long as you download it in advance and watch it later, this can attract a large number of users.

As the leader of video websites, Youku naturally cannot give up this market, but unexpectedly, they just entered the market and encountered a mobile traffic giant acquiring 56.

Yao Jian thought about it and said: "Toutiao's funds and traffic are very strong, but like Tengxun, they only have traffic but no content. Although they can spend money on copyright, videos are just edge business for them.

If you want to make the content, it is impossible to spend billions of cash in just a few years. Not to mention the headlines, even Teng Xun doesn’t have that courage now.

Zhou Yujie probably just wanted to add to his ecological chain and it was impossible to invest heavily.

Moreover, these two companies are still flirting with each other, so we don’t have to worry too much.”

"That's the case, but I'm still worried." Gu Yongjiang sighed.

Youku and Tudou, 56, have been competing for several years. Although their teammates were unlucky, one was dealt with and the other was eventually gained the dominant position due to the founder's marriage.

Just as Gu Yongjiang was about to use the listing funds to achieve great success, Teng Xun strongly entered the video field, which attracted the attention of Youku. Just when Youku was about to enter the mobile terminal, he encountered Toutiao's acquisition of 56.

In addition, Baidu once invested in iQiyi. Although the latter is not yet large, the giants have entered the market, which has also made Gu Yongjiang very worried.

In fact, it is not difficult to make a profit on video websites themselves, but now the domestic situation is that there are more and more competitors, which has caused high content costs. The re-entry of giants will only intensify this kind of competition. For Youku, the failure to make a profit is the biggest problem.

Yao Jian said: "In terms of traffic, we cannot surpass Toutiao or Tengxun. The only opportunity is content. With the funds we have in hand, we can gain a large number of users whether it is selfies or outsourcing. After all, content is the core of video websites.

However, compared to Teng Xun or Toutiao, what I am more worried about is Kuaibo.”

"Quick Play!" Gu Yongjiang's face immediately became deeper, because he wanted to smash the software with one punch.

If bat is the three giants in the Internet and 360 is 0.5, then Quick Broadcast can at least be considered 0.25.

In 2011, Kuaibo's installed capacity reached 200 million, which is the largest breeding ground for piracy in the entire video field. Its links involve various videos, and there are almost no advertisements. It can be said that it is sucking blood on the genuine websites of these authentic websites.

When Kuaibo is completely free and has no advertisements, how many netizens are willing to spend money to watch advertisements on genuine video websites?

...
Chapter completed!