271 Marketing Strategies
"False information?" Wang Gang immediately understood.
Zhang Bo nodded and said, "We are trapped in a dead end now. Without users, drivers are unwilling to join. Without drivers, we cannot attract users. If we do nothing, it is impossible to get up.
Taxi resources are fixed, and we can’t make fakes, but user orders are just data and we can send them at will. However, if you limit them, drivers can’t get these orders.”
"To do this, on the surface, DiDi has a lot of orders, but it will always be exposed after a long time?" Wang Gang asked.
Zhang Bo nodded and said, "So we also need some real data. Offline, arrange some people to take taxis continuously. As long as some of the data is real, taxi drivers will believe that all our orders are real. They can't grab it because they can't handle it because they are slow."
"Okay. This method should work." Wang Gang smiled, but said again: "There is another thing. Baimi has recently given a bunch of taxi drivers a free special mobile phone. There is only a hundred meters of software inside, and the traffic money is also available for 100 meters. They used this method to solve the problem that taxi drivers do not have smart phones or think traffic is expensive."
In short, it is money ability. Unfortunately, DiDi must rely on its own to create a market before it can obtain the resources and funds of Toutiao.
"Only a hundred meters of software? Nothing else?" Zhang Bo asked in his heart.
Wang Gang nodded and said, "Yes, I have never heard of that mobile phone brand. It should be a miscellaneous product from Huaqiangbei. It costs several hundred yuan per piece, and there is only a hundred-meter software inside. It should be 100 meters and an engineer was asked to brush it."
Zhang Bo hurriedly said, "Hahaha, that's simple. You can find a mobile phone like this immediately. I will find someone to crack it. Then install DiDi and other software in it. A mobile phone can only use one software, and those drivers will not be depressed."
Whether it is a hundred meters or a rocking car, it is an entrepreneur. There are some technicians in the company, but how can it be compared with him from Baidu and many technical engineers from Toutiao. If you want to flash the machine again, it will be easy.
Even if you find it, it doesn’t matter. As long as the driver is willing to install other software, it’s just that due to their own abilities, they can’t crack it, but Didi can send someone to help?
Wang Gang raised his thumbs up and said, "Mr. Zhang, you are so awesome."
"Let's do it first. If you deal with it, it's the most important thing to get users." Zhang Bo said with a smile. The method is a bit unpredictable, but commercial competition is like this, especially when it comes to ground promotion, and what you need is to do everything you can.
......
A week later, Didi Company began to implement a new development strategy. 30 employees transferred from Shanghai began their taxi-hailing trip in Yanjing City, constantly taking taxis, taking taxis, and taking taxis... They never had the day they would arrive at the company.
In order to prevent frequent recognition by drivers, these people will be replaced every once in a while, and the quantity will be changed according to actual requirements.
At the same time, Didi Software also began a "order bombing" with a greater frequency. Many taxi drivers found that the number of software orders in their hands suddenly increased. Many times, they couldn't even click it. Occasionally, they found that it was a big order.
I ran over happily, and it turned out that I received someone. I was still a foreigner. I spared a little, but the other party didn't know.
Hey, good business...
At Yanjing International Airport, the security guards on duty began to implement a cold-eyed policy to the outside world.
At 5 o'clock in the morning, a group of people came to the wall outside the airport with flyers posted on it. The security guards turned a blind eye because the leader had spoken a long time ago, and they didn't have to worry about these people. The security guards could guess with their feet that the company's senior management had received benefits.
Soon the group of people dispersed. At 6 o'clock, another group of people came to paste flyers and covered the previous group of people's flyers. It was too immoral, but the security guards still turned a blind eye because they took the benefits...
However, the 100-meter promoter is not a fool. He discovered the problem a few days later, so the conflict began. However, the security guards intervened strongly, and both sides could only stare blankly and fight a verbal battle.
If you really do something like Yanjing, you will still have to fight in groups. I guess everyone will have to go in.
So, DiDi, who was scolded by Baimi Company, began to gain his own fame in Yanjing City.
On March 1, I went to the Shanghai Stock Exchange Headlines Headquarters:
After seeing Zhang Bo's detailed introduction to DiDi's recent development, Zhou Yujie and Lin Youde smiled and said, "Yes, it's quite down-to-earth. After such a period of offline contact, DiDi's team has also known the various constraints of the development of online car-hailing."
Whether in China or Europe or the United States, the emergence of online car-hailing has affected the interests of a large number of people. Uber in the United States is also difficult, and there are many online car-hailing companies in China. Even if they take the taxi route, they are still full of difficulties.
Lin Youde asked: "When will we come forward to invest in Didi?"
"No hurry. DiDi has just opened up the market now. It's still early to build a fortune in Yanjing. Let them develop slowly for a while. There should be no problem with the funds. The people we sent here will not get DiDi's salary." Zhou Yujie said with a smile.
Lin Youde said: "It probably will take a long time to wait. It may not be that easy for DiDi to defeat 100 meters in Yanjing. Moreover, another company has begun to expand outward. I heard that venture capital is already in contact with it."
"Only in this environment can they hone their team. When it is almost done, we can introduce traffic and basically quickly occupy other markets like the early days of the Selected Market." Zhou Yujie said deeply.
Although Today Youxuan is currently the number one in the takeaway industry, there are more and more challengers, and the money-burning war is about to break out. At this time, Zhou Yujie actually does not want to trigger the money-burning war of online car-hailing.
Tengxun and Alibaba can afford subsidies for two industries at the same time, but Toutiao is not good. Although it has won over Baidu, there are no eternal friends in the face of interests. If Baidu really has ambitions and wants to do it alone, it will seriously affect Toutiao's offline layout. If there is only one project at the same time, then the pressure will be much better.
At least it will take until the software under Toutiao is further integrated, and the internal traffic has been qualitatively improved, and the profits of the game begin to flow back, and the offline advantages, Toutiao will have the capital to not be afraid of BAT.
Chapter completed!